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    Title: 第三方倉儲業者數位轉型之關鍵成功因素探討
    Key Success Factors for Digital Transformation in Third-Party Warehousing
    Authors: 石侑丞
    Shih, Yu-Cheng
    Contributors: 黃國峯
    林谷合

    Huang, Kuo-Feng
    Lin, Ku-Ho

    石侑丞
    Shih, Yu-Cheng
    Keywords: 第三方倉儲
    數位轉型
    關鍵成功因素
    個案研究法
    深度訪談法
    Third-party warehousing
    Digital transformation
    Key success factors
    Case study method
    In-depth interview method
    Date: 2022
    Issue Date: 2023-03-09 18:34:28 (UTC+8)
    Abstract: 受到疫情催化的電子商務產業,網購漸漸成為消費者所習慣的消費模式,而這樣的效應造成倉儲物流的需求提升。此外,在少子化與疫情的影響下,傳統以人力作業為主的倉儲業面臨缺工的難題,因此倉儲業近年來漸漸開始有企業發展倉儲數位轉型,導入自動化設備與人工智慧系統等,提升作業效率與降低其人力上的需求。本研究擬探討第三方倉儲業者在導入數位轉型時的關鍵成功因素為何,讓企業於導入時能有依循的方向。本研究透過文獻蒐集,整理出15項數位轉型關鍵成功因素,再根據Leavitt(1965) 提出的鑽石模型,將其歸納進任務、組織、人員與技術四個面向,並採深度訪談的方式針對三家個案企業進行個案分析與跨個案的交叉分析,探討第三方倉儲之數位轉型關鍵成功因素。
    本研究最後提出四個需注意的轉型重點,分別為管理階層對數位轉型的認知、企業核心能力、員工對數位轉型的理解與認同與企業於數據上的應用。並提出四項實務建議,分別為明確的驅動因素、確實的做導入前評估、漸進式導入與清楚的業務評估。
    As the e-commerce industry being catalyzed by the epidemic, online shopping has gradually become a pattern that consumers are accustomed to, which has led to an increase in the demand for warehousing. In addition, there is a great lack of labor, as low birthrate and COVID-19 epidemic severely affect manual operations on which traditional warehousing is based. Therefore, companies in warehousing industry have gradually begun to develop digital transformation strategies of warehousing recently, in order to improve warehouse operations efficiency and to reduce labor demand.
    This study intends to explore the key success factors of third-party warehousing companies introducing digital transformation, offering enterprises some insights to follow when implementing digital transformation. Through reference collection, this study sorts out fifteen key success factors of digital transformation, and group them as four aspects: task, structure, agent and technology, based on the diamond model (Leavitt, 1965). This study also adopts in-depth interviews with three case companies and conducts cross-case analysis to find out the key success factors of digital transformation of third-party warehousing.
    According to the analysis results, there are four insights: the management’s perception of the digital transformation, core competence of the company, employees’ understanding and recognition of digital transformation, and the application of data. This study also proposes four suggestions, including clear driving factors, solid pre-introduction evaluation, introduction digital transformation gradually and clear business evaluation.
    Reference: 一、 英文部分
    1. Alιm, M., & Kesen, S. E. (2020), “Smart Warehouses in Logistics 4.0. In Logistics 4.0”, 186-201.
    2. Bardakçi, H. (2020), “Benefits Of Digitalization In International Logistics Sector”, International Journal of Social Science and Economic Research, 5(6), 1476-1489.
    3. Demir, S., & Paksoy, T. (2020), “Artificial Intelligence, Robotics and Autonomous Systems in SCM. In Logistics 4.0”, 156-165.
    4. Eisenhardt, K.M. (1989), “Building theories from case study research”, Academy of Management Review, 14(4), 532-550.
    5. Herriott, R. E., & Firestone, W. A. (1983), “Multisite qualitative policy research: Optimizing description and generalizability”, Educational researcher, 12(2), 14-19.
    6. Leavitt, H.J.(1964), “Managerial Psychology”, The University of Chicago Press, Ltd, Chicago.
    7. Osmundsen, K., Iden, J., & Bygstad, B. (2018), “Digital Transformation: Drivers, Success Factors, and Implications”, MCIS 2018 Proceedings, 2018.
    8. Scott, W. R.(1987), “Organizations: Rational, natural, and open systems”, Prentuce Hall, NJ.
    9. Spencer, M.S., Rogers, D.S., Daugherty, P.J. (1994), “JIT systems and external logistics suppliers”, International Journal of Operations & Production Management, 14(6), 60-74.
    10. Van den Berg, J. P., & Zijm, W. H. (1999), “Models for warehouse management: Classification and examples”, International Journal of Production Economics 59(1-3), 519-528.
    11. Wolf, M., Semm, A., & Erfurth, C. (2018), “Digital transformation in companies–challenges and success factors”, In International Conference on Innovations for Community Services, 178-193, Springer, Cham.
    12. Yin, R. K. (2003), Case study research design and methods third edition. Applied social research methods series, 5.
    二、 中文部分
    1. 林東清(2013)。資訊管理 e 化企業的核心競爭能力,五版。台北市:智勝文化。
    2. 胡幼慧(1996)。質性研究:理論、方法及本土女性研究實例。台北市:巨流
    3. 梁金樹、廖茂生、丁吉峰(2010)。三方物流業關鍵成功因素之研究,航運季刊,19(3),19-38。
    4. 詹文男、李震華、周維忠、王義智及數位轉型團隊(2020)。數位轉型力。台北市:城邦文化事業有限公司。
    5. 歐宜佩、陳信宏(2018)。近期數位轉型發展趨勢之觀察,經濟前瞻178,94-99
    6. 劉庭妤(2021)。數位轉型成功關鍵因素之探索性研究-以臺灣製造業為例,國立臺灣科技大學企業管理研究所(MBA),碩士論文。台灣,台北市。
    三、 網頁資料
    1. Bastiane Huang(2019)。揭秘電商龍頭亞馬遜,不想讓你知道的自動化策略,數位時代,上網日期:2022/08/05,取自:https://www.bnext.com.tw/article/55217/amazon-logistics-automation
    2. BCG(2020)。Flipping the Odds of Digital Transformation Success, Retrieved 2022/08/05 from:https://www.bcg.com/publications/2020/increasing-odds-of-success-in-digital-transformation
    3. Fujitsu Future Insight(2021)。Global Digital Transformation Survey Report 2021,Retrieved 2022/08/05 from:https://www.fujitsu.com/global/vision/insights/digital-transformation-survey-2021/
    4. IBM(n.d.)。Defining digital transformation,Retrieved from:https://www.ibm.com/topics/digital-transformation
    5. McKinsey(2018)。Unlocking success in digital transformations,Retrieved 2022/08/05 2022/08/05 from:https://www.mckinsey.com/business-functions/people-and-organizational-performance/our-insights/unlocking-success-in-digital-transformations
    6. McKinsey - Digital(2016)。Where machines could replace humans—and where they can’t (yet),Retrieved 2022/08/05 from: https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/where-machines-could-replace-humans-and-where-they-cant-yet
    7. SAP Insights(2021)。What is digital transformation?,Retrieved 2022/08/05 from:https://www.sap.com/taiwan/insights/what-is-digital-transformation.html
    8. 產業人力供需資訊網(無日期)。未來3年重點產業人才調查及推估–倉儲產業,產業人力供需資訊網,上網日期:2022/08/05,取自:https://theme.ndc.gov.tw/manpower/cp.aspx?n=08BB226FD3A618DA
    9. 張益紳、韓世偉、羅巧怡(2019)。數位轉型的第一步 – 流程機器人(RPA, Robotic Process Automation)所能帶來的影響與效益,勤業眾信通訊,上網日期:2022/08/05,取自:https://www2.deloitte.com/tw/tc/pages/risk/articles/process-automation-assessment.html
    10. 張益紳、韓世偉、羅巧怡(2020)。RPA導入成功的第一步-自動化流程評估,勤業眾信通訊,上網日期:2022/08/05,取自:https://www2.deloitte.com/tw/tc/pages/risk/articles/process-automation-assessment.html
    11. 蔡茹涵、韓化宇(2022)。缺工海嘯襲台|台灣工作大未來全追蹤》 職缺多24%,求職者只增1%,人才荒再燒十年!商業週刊。上網日期:2022/08/05,取自:https://www.businessweekly.com.tw/magazine/Article_page.aspx?id=6006578
    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    109363004
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109363004
    Data Type: thesis
    Appears in Collections:[企業管理研究所(MBA學位學程)] 學位論文

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