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| Title: | 以動態能力觀點探討新創企業之商業模式與核心能力變化過程
Investigating the Changing Processes of Business Models and Core Capabilities of Start-up Companies: The Perspective of Dynamic Capabilities |
| Authors: | 林大爲
Lin, Ta-Wei |
| Contributors: | 吳豐祥
Wu, Feng-Shang
林大爲
Lin, Ta-Wei |
| Keywords: | 新創企業
動態能力
商業模式
核心能力
New venture
Start-up
Dynamic capability
Business model
Core capability |
| Date: | 2023 |
| Issue Date: | 2023-03-09 18:32:35 (UTC+8) |
| Abstract: | 隨著科技及網路的快速發展，企業間的競爭局勢也有偌大的變化，過往企業形成的行業壁壘也在資訊化的時代下逐漸被打破，這也降低了新創企業進入既有市場的門檻，掌握網路科技的新創企業皆有可能透過網路創造新的商業模式並創造可觀的績效。影響新創企業的創業績效的關鍵因素可能來自於團隊組成的特性、核心能力、資源等，但由於新創團隊大多處於快速成長的過程，且會頻繁的遇到新的問題與變化，也因此動態能力成為新創團隊能否在快速變化的環境中生存的關鍵。
本研究以動態能力觀點探討基於網路技術創業的兩個不同個案，觀察並分析動態能力對其商業模式與核心能力的轉換之影響過程，個案其一是兒童程式教育的新創企業，該企業為了突破舊有線下教學互動模式的瓶頸與程式教師的招募困難，因此打造標準化的教學流程，並使用團隊自身的核心能力開發線上雙師教學系統，在教育政策的環境趨勢中，也使得企業得以在升學需求的環境下快速成長與拓展規模。個案其二是藝術家創作者周邊商品的文創電商平台，團隊成員的組成也具有網路資訊能力的背景，平台的架設均由創辦人主導，也因此得以快速的依照創業構想創造平台服務，個案企業在協助友人販售印製有其作品的周邊商品時，挖掘出插畫家粉絲經濟的商業模式，並成功建立起插畫家與粉絲互動的電商平台，為插畫家提供一份的創作收入，然而粉絲經濟的商業模式也在一段時間後成為瓶頸，因此個案企業決定跨足一般大眾消費市場，過程中個案企業透過快速實現服務、資源的快速調整以及市場驗證，進而實現商業模式的轉換。
緣此，本研究主要探討的問題包括：(1)新創企業之能力轉變的過程為何？(2)動態能力對新創公司之商業模式轉換的影響為何？(3)數位情境如何影響新創企業之商業模式與能力的轉變？
由於本研究希望對於商業模式與核心能力的轉變與動態能力進行深入的探討，因此研究上採用質性研究法，透過訪談的方式來了解個案公司之商業模式與能力轉換之決策過程。
本研究所得到的主要結論如下：
1. 新創企業的核心能力是其發展動態能力的基礎。
2. 新創企業會透過新機會的辨識來支持其動態能力的發展，並作為其商業模式轉變的考量基礎。
3. 新創企業的動態能力若能內化至組織設計層面或內部流程，則有助於其實現商業模式的轉變，並提升其核心能力。
4. 新創企業會透過其團隊組成的異質性來提升其市場驗證能力，且依此能力來發揮其動態能力，並提高其商業模式轉變的成效。
5. 數位時代下的新創公司，會透過以資訊技術做為基礎的核心能力來展現其動態能力，並因應快速變化的環境。
本文最後提出研究結果的學術貢獻與實務意涵，並提出對後續研究的建議。
With the rapid development of the Internet and technology, the competition among enterprises has also undergone tremendous changes. The industry barriers have also been gradually broken down in the digital age, which has also reduced the threshold for new enterprises to enter the market. New start-ups that master in Internet technology are likely to create new business models and create considerable performance through the Internet. The key factors affecting the entrepreneurial performance of new ventures may come from the characteristics of the team members, core competencies, resources, etc. Dynamic capabilities become the key to whether a start-up team can survive in a rapidly changing environment.
This study explores two different cases of start-ups based on Internet technology from the perspective of dynamic capabilities, and analyzes the impact of dynamic capabilities on the transformation of its business model and core capabilities. One of the cases is a new start-up company in programming education for children. In order to break through the bottleneck of the old offline teaching interaction mode and the difficulty in recruiting programming teachers, a standardized teaching process was created, and the team used its own core capabilities to develop an online dual-teacher teaching system. In the environmental trend of education policies, enterprises can grow rapidly and expand their scale in the environment of high school education needs. The second case is a cultural and creative e-commerce platform for artists and creators` peripheral products. The team members also have the background of network information capabilities. When the case company assists friends in selling peripheral products printed with their works, it discovers the business model of illustrator fan economy, and successfully establishes an e-commerce platform for illustrators to interact with fans, providing illustrators with a creative income. However, the business model of fan economy also became a bottleneck after a period of time, so the case company decided to step into the general consumer market.
For this reason, the main questions of this study include: (1) What is the process of the transformation of the capabilities of start-ups? (2) What is the impact of dynamic capabilities on the business model transformation of start-ups? (3) How does the digital information environment affect the transformation of business models and capabilities of new ventures?
Since this research hopes to conduct an in-depth discussion on the transformation and dynamic capabilities of the business model and core capabilities, the qualitative research method is used in the research to understand the decision-making process of the case company`s business model and capability transformation through interviews.
The main conclusions of this study are as follows:
1. The core capability of a start-up company is the basis for its dynamic development.
2. Start-up companies will support the development of their dynamic capabilities through the identification of new opportunities, and serve as the basis for consideration of their business model transformation.
3. If the dynamic capabilities of start-ups can be internalized to the organizational design level or internal processes, it will help them realize the transformation of their business models and enhance their core capabilities.
4. New start-up companies will improve their market verification capabilities through the heterogeneity of their team composition, and use this capability to exert their dynamic capabilities and improve the effectiveness of their business model transformation.
5. New start-up companies in the digital age will demonstrate their dynamic capabilities and respond to the rapidly changing environment through core competencies based on information technology.
The paper concludes with the academic contribution and practical implications of the research findings, as well as suggestions for follow-up research. |
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| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
106364124 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0106364124 |
| Data Type: | thesis |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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