政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/143794

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/143794

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/143794

Title:	台灣消費者對永續時尚購買決策之分析 Analysis of Taiwanese Consumers` Purchase Decisions on Sustainable Fashion
Authors:	蔡郁淳 Tsai, Yu-Chun
Contributors:	朴星俊 Park, Steven 蔡郁淳 Tsai, Yu-Chun
Keywords:	可持續時尚台灣消費者消費者的購買決定 Sustainable fashion Taiwanese consumers Consumers’ purchase decisions
Date:	2023
Issue Date:	2023-03-09 18:28:15 (UTC+8)
Abstract:	The advancement of sustainable development is a crucial priority in modern society. The significant expansion of the fashion industry, driven by the development of fast fashion, has brought about serious environmental impacts, including pollution during the manufacturing process and increased waste in landfills at the end of a product life cycle, thereby slowing progress towards a sustainable future. In Europe, there are many active sustainable fashion brands offering eco-friendly product choices and encouraging customers to participate on this movement together. In 2022, my group research project results showed that, due to current technology and business models, sustainable clothing is often more expensive than fast-fashion clothing, revealing that purchase decisions are influenced by price factor. Therefore, the purpose of this thesis is to analyze the purchase decisions of Taiwanese consumers towards sustainable fashion brands, and the willingness to pay extra expenses for sustainable clothing. The research method is a qualitative approach by conducting focus groups, and analyzing the collected data. The findings indicate that while Taiwanese consumers value sustainability, the concept of sustainable fashion is new to them, in addition, they have limited understanding of the negative environmental and social impacts of the apparel industry, which in turn affects their purchasing decisions.
Reference:	Climate Change Impacts. (2021, August 13). National Oceanic and Atmospheric Administration. https://www.noaa.gov/education/resource-collections/climate/climate-change-impacts Causes and Effects of Climate Change. (2022, December). United Nations. https://www.un.org/en/climatechange/science/causes-effects-climate-change Global fashion agenda, & Mckinsey & company. (2022, December). Fashion on Climate. Fashion on Climate. http://www2.globalfashionagenda.com/initiatives/fashion-on-climate/#/ Quantis. (2018). MEASURING FASHION. MEASURING FASHION. https://quantis.com/wp-content/uploads/2019/11/measuringfashion_globalimpactstudy_quantis_2018.pdf United nations environment programme. (2020). Sustainability and Circularity in the Textile Value Chain. https://www.oneplanetnetwork.org/sites/default/files/unep_sustainability_and_circularity_textile_value_chain_1.pdf Ellen MacArthur foundation. (2021). CIRCULAR BUSINESS MODELS. https://ellenmacarthurfoundation.org/fashion-business-models/overview 行政院環境保護署. (2021). 中華民國環境保護統計年報. https://www.epa.gov.tw/DisplayFile.aspx?FileID=C7159F27C28FAD2A&P=b66d03f6-bcd8-4f23-a379-6c739cb28fe5 經濟部統計處. (2022). 批發、零售及餐飲業統計調查. https://dmz26.moea.gov.tw/GMWeb/investigate/InvestigateEA.aspx Thredup. (2021). 2021 Resale Report. https://www.thredup.com/resale/2021/#size-and-impact Braun, Virginia & Clarke, Victoria. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology. 3. 77-101. 10.1191/1478088706qp063oa. Drisko, J. W., & Maschi, T. (2015). Content Analysis. New York : Oxford University Press. Lehmann, M., Arici, G., Boger, S., Martinez-pardo, C., Krueger, F., Schneider, M., Carrière-pradal, B., & Schou, D. (2021). PULSE OF THE FASHION INDUSTRY. Global Fashion Agenda, Boston Consulting Group, and Sustainable Apparel Coalition. https://media-publications.bcg.com/france/Pulse-of-the-Fashion-Industry2019.pdf Johnston, A. (2012). The First Steps towards Considerate Design Incorporating Cradle To Cradle Principles. https://innovatingsustainablefashion.files.wordpress.com/2012/07/cradle-to-cradle_copenhagen_final_small.pdf Bick, R., Halsey, E. & Ekenga, C.C. The global environmental injustice of fast fashion. Environ Health 17, 92 (2018). https://doi.org/10.1186/s12940-018-0433-7 Khandual, A., & Pradhan, S. (2019). Fashion Brands and Consumers Approach Towards Sustainable Fashion. Fast Fashion, Fashion Brands and Sustainable Consumption. https://doi.org/https://doi.org/10.1007/978-981-13-1268-7 Picupi挑品. (2018, February 2). 台灣永續時尚消費者調查報告. Picupi 挑品. https://www.picupipress.com/single-post/%E5%8F%B0%E7%81%A3%E6%B0%B8%E7%BA%8C%E6%99%82%E5%B0%9A%E8%AA%BF%E6%9F%A5%E5%A0%B1%E5%91%8A KPMG. (2019). Sustainable Fashion A Survey on Global Perspectives. https://assets.kpmg/content/dam/kpmg/cn/pdf/en/2019/01/sustainable-fashion.pdf Henninger, C. E., Alevizou, P. J., & Oates, C. J. (2016). What is sustainable fashion? Journal of Fashion Marketing and Management, 20(4), 400-416. doi:https://doi.org/10.1108/JFMM-07-2015-0052 Maheshwari, I. (2019, May 29). Focus Groups vs. one-on-one interviews (when and why). Medium. Retrieved January 20, 2023, from https://medium.com/uxarmy/focus-groups-vs-one-on-one-interviews-when-and-why-9ad38ee16ef5
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 109933007
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109933007
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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