政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/143757
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/143757


    Title: 辦公家具產業之 B2B 行銷策略—以4C架構分析 J 公司為例
    Authors: 趙淑燕
    Chao, Shu-Yen
    Contributors: 郭炳伸
    趙淑燕
    Chao, Shu-Yen
    Keywords: 辦公家具
    產業分析
    B2B 市場
    4C 行銷策略
    永續經營
    Date: 2023
    Issue Date: 2023-03-09 18:20:31 (UTC+8)
    Reference: 邱志聖（2014）。策略行銷分析-架構與實務應用, 台北：智勝文化。
    鄭正雄（2012）。辦公環境史初探，台北：桑格文化。
    前瞻產業研究院（2020）。2020 年全球家具產業市場現狀與發展趨勢分析：亞太地區是生產中心。前瞻經濟學人，取自 https://read01.com/BJK54xj.html
    維基百科（2022）。瓦西里椅，取自 https://en.wikipedia.org/wiki/Wassily_Chair
    維基百科（2022）。螞蟻椅，取自 https://zh.m.wikipedia.org/zh- tw/%E8%9E%9E%E8%9F%BB%E6%A4%85
    MOT TIMES（2015）。破解包浩斯經典椅《Barcelona Chair》的 3 大設計重點，取自 http://www.mottimes.com/cht/article_detail.php?serial=771&type=1
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    110932017
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110932017
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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