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Title:	潛力產區葡萄酒之體驗行銷策略 The Experiential Marketing Strategy for the Potential Wine Regions
Authors:	謝庭涵 Hsieh, Ting-Han
Contributors:	周冠男 Chou, Robin K. 謝庭涵 Hsieh, Ting-Han
Keywords:	潛力產區體驗行銷葡萄酒
Date:	2022
Issue Date:	2023-03-09 18:19:25 (UTC+8)
Reference:	1. B. Joseph Pine II and James H. Gilmore(1998).” Welcome to the Experience Economy”. Harvard Business Review. 2. Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan(2017)。《創新的用途理論：掌握消費者選擇，創新不必碰運氣》。洪慧芳譯。臺北。天下雜誌。 3. Grand View Research(2020). Wine Market Size, Share & Trends Analysis Report By Product (Table Wine, Dessert Wine, Sparkling Wine), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2021 – 2028. Retrieved from https://www.grandviewresearch.com/industry-analysis/wine-market (Sep 1, 2022) 4. Porter, E. Michael(1980).”Competitive Strategy-Techniques for Analyzing Industries and Competitors”. The Free Press, NY. 5. Porter, E. Michael(1985).”Competitive Advantage : Creating & Sustaining Superior Performance”. The Free Press, NY. 6. Rob McMillan, EVP and Founder Silicon Valley Bank Wine Division(2022). State of the US Wine Industry 2022. 7. W. Chan Kim and Renée Maubogne(2021)。《藍海策略增訂版：再創無人競爭的全新市場》。黃秀媛，周曉琪譯。臺北。天下文化。 8. 汪志謙，朱海蓓著(2022)。《峰值體驗》。台北。天下雜誌。 9. 周中理，陳正(2007)。體驗行銷策略、顧客關係管理與行銷績效關係模式研究－台灣旅館業之驗證。行銷評論，2007年秋季第4卷，第3期，頁339-364 10. 張仕翰(2014)。體驗行銷與體驗價值對於主題式週邊商品之研究-以初音未來為例。台北市。臺灣師範大學圖書資訊學研究所圖書資訊學碩士學位論文。 11. 廖珮彣，林陽助(2015)。體驗行銷、體驗價值與顧客忠誠度關係之研究─以薰衣草森林為例。台北市。東吳大學企業管理學系。
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 109932085
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109932085
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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