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| Title: | 資訊服務業訂閱商業模式之研究 –以S資訊公司為例
Research on Subscription Business Model of Information Service Industry – Take S Information Company as an example |
| Authors: | 郭立欣
Kuo, Li-Hsin |
| Contributors: | 詹文男
鄭至甫
Tsan, Wen-Nan
Jeng, Jyh-Fu
郭立欣
Kuo, Li-Hsin |
| Keywords: | 訂閱經濟
資訊服務業
數位轉型
淨零碳排 |
| Date: | 2023 |
| Issue Date: | 2023-03-09 18:15:56 (UTC+8) |
| Abstract: | 台灣資訊服務業區分為軟體開發、系統整合建置、資料處理服務以及軟硬體銷售，都是傳統系統開發模式，這幾年資訊科技得日新月異在雲端服務、大數據以及人工智慧的技術，國際資訊服務都走向資訊服務訂閱模式。S公司作為台灣最大的資訊服務業擁有超過三萬多家客戶資源，現有營收80%都是以賣斷式的產品服務與每年定期維護收入為主，目標提升訂閱式產品服務到80%。
本研究之目的說明如下：
1.分析在目前台灣整體環境下，企業與資訊服務業暨軟體業對於訂閱經濟的需求狀況
2.針對個案公司訂閱商業模式分析，再進一步探討分析其商業模式以提升競爭力與營收金額。
本研究以資訊服務業的角度來探討面對資訊科技在訂閱經濟的發展，如人工智慧、大數據、人工智慧、雲端運算、資訊安全防護等。加上政府採購法的轉型與來自企業客戶的數位轉型與淨零排放的雙軌轉型需求，與個案公司內部條件做整體分析，包含PEST分析、五力分析、客戶需求分析、SWOT分析、商業模式等。探討資訊服務業在訂閱經濟需求，提供於相關業者策略制定之參考依據。
In Taiwan, information service industry is divided into software development, system integration and construction, data processing services, and software and hardware sales, these are belonged to traditional system development models. In recent years, information technology has developed rapidly in cloud services, big data, and artificial intelligence technologies. Information services are moving towards an information service subscription model. Taiwan Company S has more than 30,000 customers. 80% revenue is based on sell-out product services. but now the goal is to increase subscription product services to 80%.
The purpose of this study is stated as follows:
1. Analyze the information services and software industries under the current overall environment in Taiwan.
2. Based on the analysis of the subscription business model of the case company, further discuss how to optimize the business model to enhance competitiveness and revenue.
This study explores the development of information technology in the subscription economy from the perspective of the information service industry, such as artificial intelligence, big data, artificial intelligence, cloud computing, information security protection, etc. Like the government purchase policy changed and the digital transformation and net-zero emissions customers, an overall analysis is made with the internal conditions of the case company, including PEST analysis, five-force analysis, customer demand analysis, SWOT analysis, business model, etc.. Discuss the needs of the information service industry in the subscription economy and provide a reference for relevant industry players to formulate strategies. |
| Reference: | 書籍：
1.亞歷山大 ·奧斯瓦爾德 (Alexander 尤傳莉 譯者 (2012)。【獲利世代：自己動手，畫出你的商業模式】，早安財經。
2.司徒達賢，(2016)。策略管理策略管理新論：觀念架構與分析方法。
3.吳思華，(2000)。策略九說：策略思考的本質。
4.W. Lawrence Neuman，(2014)。當代社會研究法：質化與量化取向。
5.資策會產業情報研究所，(2021)。2021資訊軟體暨服務產業年鑑。
期刊論文：
1.Michael E. Porter, How Competitive Forces Shape Strategy, Harvard Business Review, 1979
2.Weihrich Heinz, The SWOT Matrix – A Tool for Situational Analysis
3.Aguilar, Francis. (1967). Scanning the Business Environment. New York: Macmillan.
4.The Art of Hearing Data, Herbert J. Rubin and Irene S. Rubin. Thousand Oaks, CA/London/New Delhi: Sage, 1995
5.Porter, M. (1980) "Competitive Strategy", The Free Press, New York, 1980
6.萬文隆（2004）深度訪談在質性研究中的應用。生活科技教育月刊，37(4)，17-23
7.詹伊正（2015，5月）。資訊服務代理商之競爭策略與商業模式分析：以台灣S公司為例。國立臺灣師範大學管理學院高階經理人企業管理碩士在職專班碩士論文。
8.羅永旭(2008)，「私人銀行(Private Banking)在大中華地區之比較研究」，東吳大學國際經營與貿易學系碩士論文。
9.許永德(2021)，「「私人銀行(Private Banking)在大中華地區之比較研究」，國立政治大學經營管理碩士論文。
網際網路：
1.精誠資訊官網 http://tw.systex.com
2.MIC AISP 情報顧問服務 https://mic.iii.org.tw/AISP/default
3.iThome https://www.ithome.com.tw/
4.商業模式九宮格 https://blog.daoteng.org/
5.維基百科 https://zh.wikipedia.org/
6.IDC https://www.idc.com/tw
7.MBA 智庫百科 https://wiki.mbalib.com/
8.https://go.commeet.co/
9.Medium https://medium.com/ |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
107932079 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107932079 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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Files in This Item:
| File |
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Size | Format | |
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| 207901.pdf | | 3234Kb | Adobe PDF2 | 0 | View/Open |
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