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| Title: | 成熟市場下驗證服務業者之策略擬定-以S公司之驗證服務事業體為個案對象
The Strategy of Certification Service Provider in Mature Market - A Case Study of Certification Business Unit of Company S |
| Authors: | 謝禎濤
Hsieh, Chen-Tao |
| Contributors: | 邱志聖
Chiou, Jyh-Shen
謝禎濤
Hsieh, Chen-Tao |
| Keywords: | 商業模式分析
策略行銷4C架構
4C framework of strategic marketing analysis
Business model analysis |
| Date: | 2022 |
| Issue Date: | 2023-02-01 13:59:20 (UTC+8) |
| Abstract: | 隨著工業化時代的進展，帶動了各類型測試、檢驗、驗證 (Test, Inspection, Certification) 服務之興起。此類服務，契合各行各業於商業運作中，追求對於各個營運環節之品質、安全、健康、環境等議題之重視，藉由各類型測試、檢驗、驗證之確認與保證，得以彰顯商業上之企業價值、商品價值與服務價值。
相關測試、檢驗、驗證服務業者，在不斷隨著科技進步創新服務內容，以及邁入全球化進程中，建立了TIC (Test, Inspection, Certification)產業面貌特徵與規模經濟，並發展出獨特之商業模式。然投入在此領域之業者日益增加，市場上競爭者眾，如何在動態激烈競爭情境下，能提供出服務多元化、服務專業化、服務差異化以及服務全球化，是TIC業者於策略規劃時，至為重要之生存成長之道。
本次研究，便以身處TIC產業之S公司，其在台驗證服務之事業體為個案研究對象，分析其在台灣提供驗證服務已超過三十年，其已身處在競爭者環伺之成熟紅海市場背景下，研擬出數項可突破成長限縮之策略方案，最後透過商業模式分析與策略行銷4C架構等策略分析方法，探究數項策略方案可行性與成長性驅動要因。期能在有效實施策略方案後，建立競爭門檻，進而具備競爭優勢，保持持續成長驅動力。
With the progress of the era of industrialization, various types of testing, inspection, and certification services have emerged and are being developed. To pursue the emphasis on related issues such as quality, safety, health, and the environment, this kind of service must be satisfied in all business operation requirements. Through the confirmation and guarantee of various types of tests, inspections, and verifications, commercial excellence, enterprise value, commodity value and service value can be demonstrated.
Relevant testing, inspection, and verification service providers have established a TIC (Test, Inspection, Certification) industry outlook and economies of scale, and characteristics, and they have developed a unique business model in the process of constantly innovating service content with technological progress and entering the process of globalization. Nevertheless, the number of operators investing in this field is increasing day by day, and there are many competitors in the market. The most important way to survive and grow is through the strategic planning, which strive to find ways of providing service diversification, service specialization, service differentiation, and service globalization under the current dynamic and fiercely competitive situation.
In this research, we take Company S with its certification service business unit as a case study. This unit has provided certification services in Taiwan for more than 30 years, and it is already in a mature red sea surrounded by competitors. Against the background of this market, several strategic plans with the capacity to break through growth constraints were developed. Finally, through strategic analysis methods such as business model analysis and 4C framework strategic marketing analysis, the feasibility and growth driving factors of several strategic plans were explored. It is hoped that after the effective implementation of the strategic plan, the threshold of competition will be established, and then there will be a competitive advantage to maintain the driving force for sustainable growth. |
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
109932039 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109932039 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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