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    Title: 蔦屋書店:穿越網路衝擊的實體新典範
    Authors: 梅國卿
    吳思華
    Contributors: 科管智財所
    Date: 2021-10
    Issue Date: 2023-01-31 16:32:17 (UTC+8)
    Abstract: 面對數位時代網路書店的巨大衝擊,全球實體書店紛紛倒閉或轉型,在日本由增田宗昭所創辦的CCC集團不僅逆勢操作擴大實體書店空間,還在東京代官山打造全球最美的20家書店之一,許多顧客專程前來體驗,並在日本的商業設施、圖書館、家電等領域持續創新,實踐文化基礎建設的企業使命。面對數位化衝擊,透過本個案可以了解蔦屋書店如何重新定位實體空間價值,找到新舊融合的經營模式,學習其如何運用生活提案提高顧客價值的經營模式。蔦屋書店透過資料庫行銷、達人店員等創新商業系統,形成日本書店市場的新典範。最後以蔦屋應如何評估台灣市場進入策略為決策情境,討論可能的策略作為。
    Relation: 政大商管個案中心, 編號: 10-AC-02
    Data Type: 個案
    Appears in Collections:[科技管理與智慧財產研究所] 個案

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