政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/141903

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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/141903

Title:	Improving entrepreneurial knowledge and business innovations by simulation-based strategic decision support system
Authors:	顏敏仁 Yan, Min-Ren
Contributors:	教育學院
Keywords:	Entrepreneurship;innovation;strategy;business model;knowledge management;decision support;simulation
Date:	2018-03
Issue Date:	2022-09-19 15:17:00 (UTC+8)
Abstract:	In the globally competitive environment, open business innovations have become one of the essential strategies for enterprises to develop competitiveness and market potential. However, the execution of innovative business model and dynamic management decision support requires a systematic development enabling the rationale of strategic decisions. Since knowledge assets are key value drivers for company’s competitiveness, the strategic management of entrepreneurial knowledge and business innovations would be critical for the success of business practices. To enhance strategic planning capability with entrepreneurial knowledge and innovations, this paper integrates the principles of innovations and System Dynamics methodology to develop a Simulation-based Strategic Decision Support System (SSDSS) for innovative business development. Two real world case studies with empirical data are benchmarked to examine the effectiveness of SSDSS applications in supporting strategic planning and innovation-driven business development. Iterative computer simulations and scenario analysis were adopted to demonstrate the utilisations of market-oriented and sustainability-oriented innovations to improve operating performance by creating market value and shared value to the customer and the society.
Relation:	Knowledge Management Research & Practice, 16(2), 173-182
Data Type:	article
DOI 連結:	https://doi.org/10.1080/14778238.2018.1442994
DOI:	10.1080/14778238.2018.1442994
Appears in Collections:	[教育學院] 期刊論文

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