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    Title: 都市中產爸爸們在臉書上的父職展演策略
    Urban middle-class fathers’ strategies of performative fatherhood on Facebook
    Authors: 黃婕恩
    Huang, Jie-En
    Contributors: 王淑美
    黃婕恩
    Huang, Jie-En
    Keywords: 父職
    社群媒體
    親子文
    臉書
    Fatherhood
    Social media
    Sharenting
    Facebook
    Date: 2022
    Issue Date: 2022-09-02 15:51:39 (UTC+8)
    Abstract: 臉書是最早掀起社群媒體風潮的社交網路,人們在網路上分享生活並展現自已,社群媒體就像一張名片、一個舞台讓我們可以在上面展現出想要被看見的樣子。而親職角色也因為作為父母的使用者在上面分享親子文,而讓親職的樣貌從私領域進入到公領域被大家觀看,父職的樣貌在社群媒體盛行的年代讓男性居家的那一面有機會被人觀看,在過去父職角色的再現多是經過守門的結果,包含電影、廣告、電視劇、雜誌等等,但在社群媒體的年代,父職角色的樣貌變得更多元了,作為社群媒體使用者的父親可以透過自己的策略去進行現代的父職角色展演。本研究聚焦於具有父職的社群媒體使用者,在 Facebook 上呈現出新好父親(new father)此種父職樣貌的顯著文化現象,探究父親的社群媒體使用者產製和分享親子文的經驗,梳理出身為父親的社群媒體使用者的社群媒體實踐如何反映出現代父職論述,他們是用哪些策略去呈現自己的父職角色。
    Facebook is the pioneer of social media culture, and people use it to share their daily life and present themselves. That is, social media is like a business card or theatrical stage that helps people present themselves in the way they want to be seen. Parents also wish to be seen on social media, since they use social media to perform sharenting. Thus, the parenting role is relocated from the private domain, where parenthood was observable only domestically, to the public domain, where it is now observable by everyone. In particular, fatherhood was portrayed in the past (in films, television, advertising, and magazines) with the specific media acting as gatekeepers. However, in the era of social media, the representation of fatherhood is more diverse. A social media user who is also a father could perform the father’s role according to their strategy. This study examines the obvious cultural phenomenon of social media users also enjoying the identity of fathers, presents the parenting role of “new fathers” observable online, investigates the sharenting experience of fathers in this new era, and explores how these fathers use various strategies for their performative fatherhood role.
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    Description: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    107464050
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107464050
    Data Type: thesis
    DOI: 10.6814/NCCU202201372
    Appears in Collections:[傳播學院傳播碩士學位學程] 學位論文

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