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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/140562


    Title: 國際企業在高風險國家的管理研究_以緬甸市場為例
    International Enterprise Management in a High-Risk Country_The Case Study of Myanmar
    Authors: 房嘉麗
    Fang, Chia-Li
    Contributors: 譚丹琪
    Tan, Dan-Chi
    房嘉麗
    Fang, Chia-Li
    Keywords: 國際貿易的不確定性
    風險管理
    企業核心能力
    Uncertainties in international business
    Risk management
    Core capability of enterprise
    Date: 2022
    Issue Date: 2022-07-01 16:01:37 (UTC+8)
    Abstract: 國際貿易是把雙面刃，它會帶來利益及風險，因此企業要在高風險國家獲利是不容易的，擁有在惡劣環境下的生存能力是關鍵。本文基於學者對企業在國際貿易營運上所面臨的不確定性及其管理方法的研究成果上，以緬甸為目標市場，馬哈林特為研究對象進行訪談，分析馬哈林特在外資紛紛撤出的緬甸市場，依然維持獲利的能力及原因。結論為，透過分析加上前人的研究成果得出，馬哈林特在緬甸市場獲利關鍵為其對緬甸市場的了解、自給自足能力及有餘裕資源可調節，且採用控制、模仿、高彈性的公司策略，所以可在逆境中獲利。
    International trade brings benefits and risks in the meantime; therefore, it isn’t easy to gain profits in high-risk countries. With that being said, the ability to survive in harsh environments is the key. Based on the research of integrated risk management in international business, this thesis takes Myanmar as the target market and Mahar Lin Htet as the research object and do the interview to analyze Mahar Lin Htet’s success while lots of foreign capital be withdrawn. Through analysis, the finding suggests that the key to Mahar Lin Htet’s profit in Myanmar lies in its understanding of the market, self-sufficiency ability, surplus resources to adjust, and the use of control, imitation, high flexibility company strategies.
    Reference: ㄧ、英文文獻
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    二、中文文獻
    1. 林炯垚，財務管理理論與實際，1998，新路書局
    2. 胡大江，陳雪梅，謝非. 企業國際貿易外匯風險影響因素研究[J]，現代管理科學，2011（3）：79-83
    3. 孫衛敏, 趙金國. 寡頭壟斷與中小企業並存 ―成熟產業的產業組織結構 [A] .中國地質大學學報(社會科學) ，2005 (5) ：64-68
    4. 商務部國際經濟貿易研究院，對外投資國別（地區）指南＿緬甸，2020，中華人民共和國商務部，2021/11/03，取自http://fta.mofcom.gov.cn/rcep/rceppdf/miandian.pdf?cv=1
    5. 經濟部，緬甸投資環境簡介，2020，經濟部，2021/11/03，取自https://investtaiwan.nat.gov.tw
    6. 經濟部國際貿易局（2021/10/25）。緬甸零售業持續成長電子商務大有可為。駐緬甸台北經濟文化辦事處。 2022/2/10，取自: https://www.roc-taiwan.org/mm/post/6355.html
    7. 劉剛（2013/05/31）。麥肯錫顧問公司預估 20年後緬甸經濟成長4倍_國際。中時新聞網。2022/2/14，取自https://www.chinatimes.com/realtimenews/20130531004605-260510?chdtv
    8. 鄭景懋（2021/10/26）。東協拒緬甸軍事領袖參與峰會考驗東協不干預。中央廣播電台(2021)。2022/2/14，取自 https://www.rti.org.tw/news/view/id/2115030

    三、英文網頁文獻
    1. Allianz Trade, Economic research of Myanmar, Retrieved March 5, 2022 from https://www.eulerhermes.com/en_global/economic-research/country-reports/Myanmar.html#link_internal_2
    2. CEIC data (2018). Global Economic Data, Indicators, Charts & Forecasts | CEIC. Retrieved December 20, 2021 from https://www.ceicdata.com
    3. DICA (2016). 緬甸投資法. Retrieved January 31, 2022 from https://www.dica.gov.mm
    4. DICA (2021). Yearly Approved Amount of Foreign Investment (by sector). Retrieved January 31, 2022 from https://www.dica.gov.mm
    5. DICA (2021). Yearly Approved Amount of Foreign Investment (by country/by region). Retrieved January 31, 2022 from https://www.dica.gov.mm
    6. MDI (2018). Myanmar’s Sustainable Development Plan. Retrieved December 20, 2021 from http://www.mdi.org.mm
    7. Trend economy (2021). Annual International Trade Statistics by Country (Myanmar). Retrieved December 20, 2021 from https://trendeconomy.com
    8. Trend Economy (2021) Myanmar, Imports and Exports, World, All commodities, value (US $) and value growth, YoY (%). Retrieved December 20, 2021 from https://trendeconomy.com/data/h2?commodity=TOTAL&reporter=Myanmar&trade_flow=Export,Import&partner=World&indicator=TV,YoY&time_period=2010,2011,2012,2014,2015,2016,2017,2018,2019,2020
    9. The World Bank (2021). GDP (current US$) _Myanmar. Retrieved March 5, 2022 from https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?locations=MM
    10. World population review (2021). Natural gas. Retrieved December 20, 2021 from https://worldpopulationreview.com/country-rankings/natural-gas-by-country
    11. World population review (2021). Myanmar Population 2021 (Demographics, Maps, Graphs). Retrieved December 20, 2021 from https://worldpopulationreview.com/countries/myanmar-population

    四、 中文網頁文獻
    1. 國情介紹＿緬甸聯邦共和國(2021)。南亞觀察。2021/11/10，取自：https://southasiawatch.tw/國情簡介-緬甸/
    2. 緬甸＿市場環境分析 (2021)。貿協全球資訊網。2021/12/10，取自: https://www.taitraesource.com
    3. 新加坡在2020-21財年向緬甸投資4.29億美元 (2021)。台灣經貿網。民2022/2/10，取自: https://info.taiwantrade.com/biznews/新加坡在2020-21財年向緬甸投資4-29億美元-2420745.html
    4. 緬甸人口分佈勞動人比例(2021)。世界各國的人口金字塔。2021/12/22，取自: https://population-pyramid.net/zh-tw/pp/緬甸
    5. 緬幣兌美元銀行匯率圖(2021)。鉅亨網。2022/1/15，取自: https://invest.cnyes.com/forex/detail/USDMMK/history#fixed
    6. 隨著經濟惡化緬甸面臨著貨幣貶值與美元短缺(2021)。半島電視台。2022/3/5，取自: https://chinese.aljazeera.net/economy
    7. 關於緬甸最強外匯管制通令的專題報告(2022)。雲南省對外投資合作網。2022/6/26，取自：http://www.ynoiec.org.cn/cgi-bin/detail/419706/swt/news_5/1/news_5/%40TXTNEWSITEM_YNDWTZ/0/0
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    109351036
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109351036
    Data Type: thesis
    DOI: 10.6814/NCCU202200677
    Appears in Collections:[Department of International Business] Theses

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