| Reference: | 一、中文文獻
1. 郭明煌, 廖鴻圖, 蕭麗齡, & 王亭雅. (2014). 資訊隱私顧慮對社群網站使用者使用意圖影響之研究─ 以 Facebook 為例. 資訊管理學報, 21(4), 341-363.
2. 陳禹辰, 尚榮安, 陳東龍, & 鄭靜婷. (2012). 遊戲動機與線上遊戲持續參與意圖之研究: 不同玩家族群之比較. 資訊管理學報, 19(2), 349-387.
二、英文文獻
1. Agarwal, R., & Karahanna, E. (2000). Time flies when you`re having fun: Cognitive absorption and beliefs about information technology usage. MIS quarterly, 665-694.
2. Ainslie, A., Drèze, X., & Zufryden, F.S. (2005). Modeling Movie Life Cycles and Market Share. Marketing Science, 24 (3), 508-17.
3. Aleem, S., Capretz, L. F., & Ahmed, F. (2016). Empirical investigation of key business factors for digital game performance. Entertainment Computing, 13, 25-36.
4. Allen, V. L. (1965). Situational factors in conformity. Advances in experimental social psychology, 2, 133-175.
5. Asch, S. E. (1951). Effects of group pressure upon the modification and distortion of judgments. Groups, Leadership, and Men, 17(3), 177-190.
6. Bartle, R. (1996). Hearts, clubs, diamonds, spades: Players who suit MUDs. Journal of MUD research, 1(1), 19.
7. Bass, F. M. (1969). A new product growth for model consumer durables. Management science, 15(5), 215-227.
8. Bearden, W. O., & Rose, R. L. (1990). Attention to social comparison information: An individual difference factor affecting consumer conformity. Journal of Consumer Research, 16(4), 461-471.
9. Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989). Measurement of consumer susceptibility to interpersonal influence. Journal of consumer research, 15(4), 473-481.
10. Beck, J. (2007). The sales effect of word of mouth: A model for creative goods and estimates for novels. Journal of Cultural Economics, 31 (1), 5-23.
11. Berlyne, D. E. (1960). Conflict, arousal, and curiosity.
65
12. Bhattacharjee, S., R. D. Gopal, K. Lertwachara, J. R. Marsden, R. Telang. (2007). The effect of digital sharing technologies on music markets. Management Sci. 53(9) 1359–1374.
13. Bose, I. and Yang, X. (2011), “Enter the Dragon: Khillwar’s foray into the mobile gaming market of China”, Communications of the Association for Information Systems, Vol. 29, pp. 551-564.
14. Burnkrant, R. E., & Cousineau, A. (1975). Informational and normative social influence in buyer behavior. Journal of Consumer research, 2(3), 206-215.
15. Burns, D. J., & Warren, H. B. (1995). Need for uniqueness: shopping mall preference and choice activity. International Journal of Retail & Distribution Management.
16. Chan, C., Berger, J., & Van Boven, L. (2012). Identifiable but not identical: Combining social identity and uniqueness motives in choice. Journal of Consumer research, 39(3), 561-573.
17. Cheema, A., & Kaikati, A. M. (2010). The effect of need for uniqueness on word of mouth. Journal of Marketing research, 47(3), 553-563.
18. Choi, D., & Kim, J. (2004). Why people continue to play online games: In search of critical design factors to increase customer loyalty to online contents. CyberPsychology & behavior, 7(1), 11-24.
19. Chun, S. Y., & Hahn, M. (2007). Network externality and future usage of Internet services. Internet Research.
20. Chung, Casey, Shun-Chen Niu, and Chelliah Sriskandarajah (2012),“A SalesForecast Model for Short-life-cycle Products: New Releases at Blockbuster,”Production and Operations Management, 21, 5, 851–873.
21. Cleghorn, J., & Griffiths, M. D. (2015). Why do gamers buy`virtual assets`? An insight in to the psychology behind purchase behaviour. Digital Education Review, 27, 85-104.
22. Cyr, D., Head, M., & Ivanov, A. (2006). Design aesthetics leading to m-loyalty in mobile commerce. Information & management, 43(8), 950-963.
23. Deaton, M. (2003). The elements of user experience: user-centered design for the Web. interactions, 10(5), 49-51.
24. Demetrovics, Z., Urbán, R., Nagygyörgy, K., Farkas, J., Zilahy, D., Mervó, B., ... & Harmath, E. (2011). Why do you play? The development of the motives for online gaming questionnaire (MOGQ). Behavior research methods, 43(3), 814-825.
25. Deutsch, M., & Gerard, H. B. (1955). A study of normative and informational social influences upon individual judgment. The journal of abnormal and social psychology, 51(3), 629.
66
26. Divakaran, P.K.P., 2018. Technology-enabled community data for gaining pre-release brand insights. Technol. Forecast. Soc. Change 127, 217–226.
27. Divakaran, P.K.P., Palmer, A., Søndergaard, H.A. and Matkovskyy, R. (2017), “Pre-launch prediction of market performance for short lifecycle products using online community data”, Journal of Interactive Marketing, Vol. 38, pp. 12-28.
28. Duman, H., & Ozkara, B. Y. (2021). The impact of social identity on online game addiction: the mediating role of the fear of missing out (FoMO) and the moderating role of the need to belong. Current Psychology, 40(9), 4571-4580.
29. Eisend, M., & Küster, F. (2011). The effectiveness of publicity versus advertising: A meta-analytic investigation of its moderators. Journal of the Academy of Marketing Science, 39(6), 906-921.
30. Elberse, A., & Anand, B. (2007). The effectiveness of pre-release advertising formotion pictures: An empirical investigation using a simulated market.Information Economics and Policy, 19, 319–343.
31. Friedman, H. H., & Friedman, L. (1979). Endorser effectiveness by product type. Journal of advertising research.
32. Fromkin, Howard L. and C. R. Snyder (1980), “The Search for Uniqueness and Valuation of Scarcity,” in Social Exchange: Advances in Theory and Research, ed. Kenneth J. Gergen et al., New York: Plenum, 57–75.
33. Furini, M., & De Michele, R. (2020). On improving the engagement between viewers and tv commercials through gamification. Multimedia Systems, 26(2), 107-123.
34. Givon, M., Mahajan, V., & Muller, E. (1995). Software piracy: Estimation of lost sales and the impact on software diffusion. Journal of Marketing, 59(1), 29-37.
35. Granovetter, M. 1978. Threshold models of collective behavior. Ameri. J. Sociol. 83, 6, 1420– 1443.
36. Hamari, J., & Lehdonvirta, V. (2010). Game design as marketing: How game mechanics create demand for virtual goods. International Journal of Business Science & Applied Management, 5(1), 14-29.
37. Hirschman, E., Belk, R., & Ruvio, A. (2014). Conformity, uniqueness and social class mobility: Consumer self identity in the Yard. ACR North American Advances.
38. Ho Kim and Dominique M. Hanssens (2017), “Advertising and Word-of-Mouth Effects on Pre-Launch Consumer Interest and Initial Sales of Experience Products,” Journal of Interactive Marketing, Vol.37, pp.57-74.
39. Hoon, K., Park, J., Yul, K. D., Moon, H. L., & Chun, H. C. (2002). E-lifestyle and motives to use online games. Iris Marketing Review, 15(2), 71-72.
67
40. Hsiao, K. L., & Chen, C. C. (2016). What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty. Electronic commerce research and applications, 16, 18-29.
41. Hsu, C. L., & Lu, H. P. (2004). Why do people play on-line games? An extended TAM with social influences and flow experience. Information & management, 41(7), 853-868.
42. Hsu, C. L., & Lu, H. P. (2007). Consumer behavior in online game communities: A motivational factor perspective. Computers in Human Behavior, 23(3), 1642-1659.
43. Hui, S. K., Eliashberg, J., & George, E. I. (2008). Modeling DVD preorder and sales: An optimal stopping approach. Marketing Science, 27(6), 1097-1110.
44. Irmak, C., Vallen, B., & Sen, S. (2010). You like what I like, but I don’t like what you like: Uniqueness motivations in product preferences. Journal of Consumer Research, 37(3), 443-455.
45. Joo, J. (2016). Exploring Korean collegians` smartphone game behavior: Focusing on Conciseness, perceived ease of use, perceived enjoyment, flow, and intent to use. Journal of Digital Convergence, 14(1), 379-386.
46. Joyner, L. A., & TerKeurst, J. (2006). Accounting for user needs and motivations in game design. Interactive Convergence: Critical Issues in Multimedia, 31.
47. Kang, I., & Ma, I. (2020). A study on bandwagon consumption behavior based on fear of missing out and product characteristics. Sustainability, 12(6), 2441.
48. Karray, S., & Debernitz, L. (2017). The effectiveness of movie trailer advertising. International Journal of Advertising, 36(2), 368-392.
49. Kelman, H. C. (1961). Processes of opinion change. Public opinion quarterly, 25(1), 57-78.
50. Keyton, J., & Springston, J. (1990). Redefining cohesiveness in groups. Small Group Research, 21(2), 234-254.
51. Kim, H., & Hanssens, D. M. (2017). Advertising and Word-of-Mouth Effects on Pre-Launch Consumer Interest and Initial Sales of Experience Products. Journal of Interactive Marketing, 37, 57–74.
52. Kim, N. Pre-registration becomes an essential course of mobile game marketing. Game Donga. Retrieved from http://game.donga.com/78533/ on December 31, 2021
53. Korzaan, M. L., & Boswell, K. T. (2008). The influence of personality traits and information privacy concerns on behavioral intentions. Journal of Computer Information Systems, 48(4), 15-24.
54. Kron, J. (1983). Home-psych: The social psychology of home and decoration. Clarkson Potter.
68
55. Lascu, D. N., & Zinkhan, G. (1999). Consumer conformity: review and applications for marketing theory and practice. Journal of Marketing Theory and Practice, 7(3), 1-12.
56. Lehdonvirta, V. (2009). Virtual item sales as a revenue model: identifying attributes that drive purchase decisions. Electronic commerce research, 9(1), 97-113.
57. Leibenstein, H. (1950). Bandwagon, snob, and Veblen effects in the theory of consumers’ demand. The Quarterly Journal of Economics, 64(3), 183–207
58. Liang, B., & He, Y. (2012). The effect of culture on consumer choice: The need for conformity vs. the need for uniqueness. International Journal of Consumer Studies, 36(3), 352-359.
59. Lin, J. C. C. (2007). Online stickiness: its antecedents and effect on purchasing intention. Behaviour & information technology, 26(6), 507-516.
60. Lin, J. C. C., & Lu, H. (2000). Towards an understanding of the behavioural intention to use a web site. International journal of information management, 20(3), 197-208.
61. Lin, K. Y., & Lu, H. P. (2011). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in human behavior, 27(3), 1152-1161.
62. Liu, C. Z., Au, Y. A., & Choi, H. S. (2014). Effects of freemium strategy in the mobile app market: An empirical study of google play. Journal of Management Information Systems, 31(3), 326–354.
63. Lo´pez, Manuela, and Marı´a Sicilia. 2013. “How WOM Marketing Contributes to New Product Adoption: Testing Competitive Communication Strategies.” European Journal of Marketing 47 (7): 1089– 1114.
64. Loebbecke, C., & Powell, P. (2002). E-business in the entertainment sector: the Egmont case. International Journal of Information Management, 22(4), 307-322.
65. Lu, H. P., & Hsiao, K. L. (2010). The influence of extro/introversion on the intention to pay for social networking sites. Information & Management, 47(3), 150-157.
66. Macinnis, H. (1997). Consumer behavior. New York: Houghton Mifflin Company, 393-394
67. Mathieson, K., Peacock, E., & Chin, W. W. (2001). Extending the technology acceptance model: the influence of perceived user resources. ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 32(3), 86-112.
68. Merikivi, J., Tuunainen, V., & Nguyen, D. (2017). What makes continued mobile gaming enjoyable?. Computers in Human Behavior, 68, 411-421.
69
69. Min,J.,&Oh,Y.K.(2015). The Market Valuation Of Pre-Registration For Firms In The Online Gaming Industry. The Journal of Applied Business Research, 31(5), 1789–1798.
70. Minxue Huang, Rizwan Ali, Junyun Liao(2017),The effect of user experience ... Commerce Research and Applications ,14 (6):641-653
71. Molinillo, S., Muñoz-Leiva, F., & Pérez-García, F. (2018). The effects of human-game interaction, network externalities, and motivations on players’ use of mobile casual games. Industrial Management & Data Systems.
72. Moon, S., Kim, J., Bayus, B.L., & Yi, Y. (2015). Consumers’ pre-launch awareness and preference on movie sales. European Journal of Marketing, 50(5/6), 1024-1046.
73. Moreira, Á. V., Vicente Filho, V., Barros, G. A., de Carvalho, L. V., & Albuquerque, G. L. R. (2013). Which features matter to make a successful mobile game? SBC - Proceedings of SBGames 2013.
74. Muller, E., Peres, R., & Mahajan, V. (2009). Innovation diffusion and new product growth. Cambridge, MA: Marketing Science Institute.
75. Nam, K., & Kim, H. (2018). Predicting success of mobile game after market launch using app downloads and sales revenues as performance indicators.
76. Nam, K., & Kim, H. J. (2020). The determinants of mobile game success in South Korea. Telecommunications Policy, 44(2), Article 101855.
77. Neelamegham, R., & Jain, D. (1999). Consumer choice process for experience goods: An econometric model and analysis. Journal of marketing research, 36(3), 373-386.
78. Neyaz, A., Kumar, A., Krishnan, S., Placker, J., & Liu, Q. (2020). Security, privacy and steganographic analysis of FaceApp and TikTok. International Journal of Computer Science and Security (IJCSS), 14(2), 38.
79. Neys, J. L., Jansz, J., & Tan, E. S. (2014). Exploring persistence in gaming: The role of self-determination and social identity. Computers in Human Behavior, 37, 196-209.
80. Newzoo (2021). Global Games Market Report The VR & Metaverse Edition Free Version
81. Panwar, S., Kapur, P. K., & Singh, O. (2021). Predicting diffusion dynamics and launch time strategy for mobile telecommunication services: an empirical analysis. Information Technology and Management, 22(1), 33-51.
82. Peres, R., Muller, E., & Mahajan, V. (2010). Innovation diffusion and new product growth models: A critical review and research directions. International journal of research in marketing, 27(2), 91-106.
70
83. Przybylski, A.K.; Murayama, K.; DeHaan, C.R.; Gladwell, V. Motivational, Emotional, and Behavioral Correlates of Fear of Missing Out. Comput. Hum. Behav. 2013, 29, 1841–1848
84. Raybourn, E. M. (1997, March). Computer game design: New directions for intercultural simulation game designers. In Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference (Vol. 24).
85. Rinallo, D., & Basuroy, S. (2009). Does advertising spending influence media coverage of the advertiser?. Journal of Marketing, 73(6), 33-46.
86. Rohlfs, J. (1974). “A Theory of Interdependent Demand for a Communications Service.” Bell Journal of Economics, 5(1), pp. 16–37
87. Rosen, D. E., & Purinton, E. (2004). Website design: Viewing the web as a cognitive landscape. Journal of Business Research, 57(7), 787-794.
88. Ross, L., Bierbrauer, G., & Hoffman, S. (1976). The role of attribution processes in conformity and dissent: Revisiting the Asch situation. American Psychologist, 31(2), 148.
89. Shapiro, C., Carl, S., & Varian, H. R. (1998). Information rules: A strategic guide to the network economy. Harvard Business Press.
90. Sherry, J. L., Lucas, K., Greenberg, B. S., & Lachlan, K. (2006). Video game uses and gratifications as predictors of use and game preference. Playing video games: Motives, responses, and consequences, 24(1), 213-224.
91. Simonson, I., & Nowlis, S. M. (2000). The role of explanations and need for uniqueness in consumer decision making: Unconventional choices based on reasons. Journal of Consumer Research, 27(1), 49-68.
92. Snyder, C. R. (1992). Product scarcity by need for uniqueness interaction: a consumer catch-22 carousel?. Basic and applied social psychology, 13(1), 9-24.
93. Snyder, C. R., & Fromkin, H. L. (1977). Abnormality as a positive characteristic: The development and validation of a scale measuring need for uniqueness. Journal of Abnormal Psychology, 86(5), 518.
94. Sutanto, S. M. (2019). Fetishism Towards The Visual Appearance Of The Character`s Avatar In The Online Mobile Game Of Ragnarok: Eternal Love. Journal of Visual Communication Design, 4(1), 1-14.
95. Tellis, G.J., Stremersch, S., & Yin, E. (2003). The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness. Marketing Science, 22 (2), 188- 208.
96. Tian, K.T., Bearden, W.O., and Hunter, G.L. (2001) Consumers’ need for uniqueness: scale development and validation. Journal of Consumer Research, 28, 50–66.
71
97. Tumtong, N. (2021). The study of factors that influence purchase intention within online mobile game in Thailand.
98. Voorveld, H. A., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18(3), 203-216.
99. Wei, P.S., Lu, H.P.(2014).Why do people play mobile social games? An examination of network externalities and of uses and gratifications.Internet Res., 24 (3), 313-331
100. Wilkie, W. L. (1994), Consumer Behavior, (3rd ed). New York: John Wiley and Sons Inc., 380-381.
101. Williams, J. D. (1983). Industrial publicity: one of the best promotional tools. Industrial Marketing Management, 12(3), 207-211.
102. Yee, N. (2006). Motivations for play in online games. CyberPsychology & behavior, 9(6), 772-775.
103. Yi, J., Lee, Y., & Kim, S. H. (2019). Determinants of growth and decline in mobile game diffusion. Journal of Business Research, 99, 363-372.
104. Yoo, J. M. (2015). Perceived value of game items and purchase intention. Indian journal of science and technology, 8(19), 2-7.
105. Ziller, R. C. (1964). Individuation and socialization: A theory of assimilation in large organizations. Human relations, 17(4), 341-360. |
