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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/138907


    Title: 以追求成長為目的之購併策略：以國巨公司為例
    Mergers and Acquisitions as the Growth Strategy : A Case Study on YAGEO
    Authors: 沈卉庭
    Shen, Huei-Ting
    Contributors: 黃國峯
    Huang, Kuo-Feng
    沈卉庭
    Shen, Huei-Ting
    Keywords: 購併
    被動元件
    併後整合
    成長策略
    Merge and acquisition
    Passive components
    Post-merger integration
    Growth strategy
    Date: 2021
    Issue Date: 2022-02-10 12:59:20 (UTC+8)
    Abstract: 本研究以「教學用個案」方式撰寫論文，正文內容主要包括個案本文與教學指引。
    此個案之討論問題一共有四題，分別是：
    一、購併標的物的選擇與國巨公司發展策略之佈局為何？

    二、哪些因素影響到被併方併後品牌繼續存在？或是被併入國巨公司而消滅？

    三、若被併方需被併入國巨公司而消減，併後整合要如何規劃與進行？所面臨的挑戰為何？

    四、資本額約140億的國巨，應不應該花180億併購飛利浦被動元件部門？併購案發生在2000年，請以當時的時空環境，評估買與不買對公司發展的利弊得失。
    This thesis is a taught-based case based on a practical case. The main content of the thesis includes case content and teaching note.

    The case includes the following topics:

    1.Selections of the targeted firms for the M&A strategy.

    2.Factors that affect the merged company to remain its brand name or create a new brand.

    3.How does YAGEO plan and proceed the integration after the M&A? What are the challenges that YAGEO might encounter?

    4.Should YAGEO Corporation with capital value of 14 billion NTD merge Philips Electronics? At the year of 2000, Philips Electronics asked 18 billion NTD for the acquisition. This case study will analyze pros and cons of this acquisition based on the situation at the year of 2000.
    Reference: 壹. 中文參考文獻
    1. 公開資訊觀測站. 首頁. Retrieved 2021/9/22, from https://mops.twse.com.tw/mops/web/t57sb01_q5.
    2. 奇力新股份有限公司.公司網頁.Retrieved 2021/9/24, from https://www.chilisin.com/zh-TW.
    3. 洪震宇.(2001). “國巨電子-以小吃大，本土企業進軍國際.”天下雜誌.Retrieved 2021/10/16, from https://www.cw.com.tw/article/5107107.
    4. 陳碧芬.(2021).“2020台灣併購金鑫獎國巨最大贏家.”工商時報.Retrieved 2021/12/18, from https://ctee.com.tw/livenews/aj/ctee/a83205002020121618540354.
    5. 詹炎生.(2006).以個案分析觀點探討國巨併購飛利浦零件事業部之綜效與成本效益.國立交通大學高階主管管理學程碩士班（EMBA）碩士論文.
    6. 國巨股份有限公司.(1999).年報.
    7. 國巨股份有限公司.(2000).刊物“Going Global”.
    8. 國巨股份有限公司.(2001).年報.
    9. 國巨股份有限公司.(2020).年報.
    10. 國巨股份有限公司.(2021第三季).合併財報.
    11. 國巨股份有限公司.公司網頁.Retrieved 2021/9/24, from https://www.yageo.com/zh-TW/Home
    12. 謝金河.(2021).“靠購併做一哥國巨的攀達顛峰之路.”年代電視台「數字台灣」.


    英文參考文獻
    1. Dennis M. Zogbi. Passive Electronic Components: World Market Outlook: 2001-2026, Industrial Market Research. Paumanok Publications, Inc., 2021.
    2. Number of smartphones sold to end users worldwide from 2007 to 2021, Retrieved 2021/10/20, from https://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/.
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    108932126
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0108932126
    Data Type: thesis
    DOI: 10.6814/NCCU202200047
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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