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政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/138634

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题名:	Cultural Differences in the Allocation of Attention to Information Architecture Components
作者:	簡士鎰 Chien, Shih-Yi Jeng, Wei Hu, Hsin-Yuan Tang, Gao-Ming
贡献者:	資管系
关键词:	Information Architecture;Web Design;Cultural Dimensions
日期:	2021-06
上传时间:	2022-01-06
摘要:	Well-designed web information architecture (IA) supports the findability and usability of web content, with the wider aim of ensuring efficient, positive user experiences. Accordingly, this study investigates cultural differences in how web visitors allocate their attention to the four main IA components: labeling, organization, navigation, and searching. We conducted a user study with 33 student participants from Taiwan and the United States, comprising observation tasks, note-taking sessions, and questionnaires regarding participants’ attention allocation, as well as background questionnaires covering demographic, cultural, and personal factors. Our results indicated that, in general, the less complicated content a website displayed, the more aware the participants were of IA and its components. We also found that the US participants usually paid more attention to text labels on a webpage, whereas their Taiwanese counterparts were more likely to evenly distribute their attention across both text and image objects. These results shed new light on the cultural specificity of how existing IA is interpreted in global web communities and thus have important implications for future IA design.
關聯:	Journal of Library and Information Studies, Vol.19, No.1, pp.19-41
数据类型:	article
DOI 連結:	https://doi.org/10.6182/jlis.202106_19(1).019
DOI:	10.6182/jlis.202106_19(1).019
显示于类别:	[資訊管理學系] 期刊論文

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