English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51721221      Online Users : 647
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/137821


    Title: 競選活動之危機處理初探：以2014年台北市長選舉為例
    Negative Campaigning and Candidates` Crisis Management: the Case Study of Taipei`s Mayoral Election in 2014
    Authors: 邱師儀
    Albert, Shih-Yi Chiu
    Contributors: 社會科學論叢
    Keywords: 競選活動 ; 新聞報導 ; 台北市長選舉 ; 選民印象 ; 危機處理 
    Campaign Activities ; News Report ; Mayoral Election in Taipei ; Voters` Impression of Candidates ; Crisis Management
    Date: 2020-12
    Issue Date: 2021-11-17 11:20:18 (UTC+8)
    Abstract: 2014年台北市長選舉由無黨籍柯文哲對抗國民黨籍的連勝文，柯提出「白色力量」口號，對抗連的「明日台北」訴求，最後柯贏得選舉，顛覆了以往只要是藍營提名的台北市長候選人都容易勝選的經驗法則。本文採用「危機處理過程理論」，將危機前期、中期與後期的動態過程整合進來，並以此理論視角來檢視這場選舉。在方法論上，本文採取質、量並重的研究法。一方面，本文蒐集四大報的報導並進行統計分析 ; 另一方面，也藉由TEDS民調案來探索選民對於候選人既存之負面議題印象。研究發現柯在危機處理上較連強硬，但選民對於連的負面議題印象則較容易受到報紙立場影響。本文也發現不友善的網際環境與缺乏有效的危機處理方案，讓連陣營處於不利地位，本文根據理論提出若干分析。
    In the Taipei Mayoral Election in 2014, there were two major candidates, the independent candidate Wen-Je Ko and the KMT nominee Sean Lien. Ko`s campaign slogan was ＂white power,＂ and Lien`s campaign slogan was ＂tomorrow`s Taipei.＂ In the end, Ko won the election and overthrew the norm that anyone from KMT will easily win the Taipei Mayoral election. I rely on the grand theory of the crisis management process to explicate the crisis management in this campaign. We use both the qualitative and the quantitative methods to explore the crisis management in Ko`s and Lien`s campaigns. On the one hand, our analysis of the crisis is dependent on the content analysis of the four mainstream newspapers. On the other hand, we count on the TEDS data (Taiwan`s Election and Democratization Study) for evaluating the performance of the crisis management of the two candidates. The finding is that Ko was tougher than Lien and often refused to give in and offer an apology. In the meantime, bad news about Lien in newspapers affected voters more than the bad news about Ko in newspapers does. Finally, we found that the unfriendly cyber environment and the lack of efficient crisis management made it more difficult for Lien to be widely accepted in the election.
    Relation: 社會科學論叢, 14(2), 45-91
    Data Type: article
    DOI 連結: https://doi.org/10.30401/RSS.202012_14(2).0002
    DOI: 10.30401/RSS.202012_14(2).0002
    Appears in Collections:[社會科學論叢] 期刊論文

    Files in This Item:

    File Description SizeFormat
    129.pdf1818KbAdobe PDF2344View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback