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| Title: | 重大疫情對新創公司組織關鍵活動之影響
Pandemic impact to Organizational Critical Activities of startups |
| Authors: | 陳廣銘
Chen, Kuang-Ming |
| Contributors: | 洪為璽
季延平
Hung, Wei-Hsi
Chi, Yen-Ping
陳廣銘
Chen, Kuang-Ming |
| Keywords: | 組織關鍵活動
新創產業
重大疫情
危機管理
Organizational critical activities
Startups
Risk management
Pandemic |
| Date: | 2021 |
| Issue Date: | 2021-09-02 18:19:18 (UTC+8) |
| Abstract: | 新創公司對於商業領域及國家總體經濟的蓬勃發展扮演了重要的腳色，縱然新創公司的必要性不言而喻，但在競爭激烈的環境中選擇創業卻也需要面臨巨大的挑戰。本研究採用組織關鍵活動（Organizational Critical Activities，OCA）理論歸納出新創公司在承平時期共通的六大關鍵組織關鍵活動，包含「顧客關係管理」、「品牌經營」、「新服務開發」、「技術研發」、「服務品質管理」、「人力招募與培訓」，值得新創公司在創業初期針對關注這六大面向之管理議題以確保組織的短、中、長期的成功。
本研究更進一步探討新創公司在新冠疫情下所受到的衝擊以及其相對應的應對措施，經研究發現，在重大疫情期間，新創公司主要面臨「既有服務中斷」、「外部環境變動」及「現金流中斷」三大挑戰，而為了解決這樣的挑戰，新創公司普遍採取較為積極的策略以因應疫情，其普遍透過提升「新服務及產品研發」、「顧客關係管理」及「品牌經營」三項活動的優先序以面對重大疫情的的影響，透過三項活動的搭配與輔助，新創公司們能夠快速掌握疫情中消費者行為及需求的轉變，並在防疫導向的框架下產出適合疫情環境的服務及商業模式，確保公司能在疫情中透過新的服務創造收入，維持公司的營運及長期發展。
本研究透過組織關鍵活動理論在新創產業的分析運用，歸納出新創產業共通性的重要管理議題、重大疫情的衝擊以及相對應的解決方案及趨勢。期盼本研究能為新創產業的研究行拋磚引玉之效，同時也希望能為有志於創業的人們提供指引，以完善其創業規畫及經營策略。
Startups plays an important role both in business environment and the society development. However, running a startup in a highly competitive environment will face enormous challenges. The study adopts the Organizational Critical Activities (OCA) theory to summarize the six key organizational critical activities startups, including "customer relationship management", "brand management", "new service development", "technology research and development", "service quality management", and "manpower recruitment and training", which are worthy of attention by startups in the early stage of entrepreneurship to ensure the short-term, mid-term, and long-term success of the organization.
This study further explores the pandemic impact on startups and their corresponding response measures. The study found that during a pandemic, startups would three main challenges, including "existing service interruption" and "external environmental changes", and "cash flow interruption". In order to solve such challenges, startups generally adopt active strategies to respond to the Pandemic impacts. They generally prioritize three main organizational critical activities, including "new service and product development", "customer relationship management" and "brand management” to secure the survival and long-term development of the startups.
Through the analysis and application of the theory of organizational critical activities in startup, the study summarizes the common important management issues of startup, the pandemic impact on startup, and the corresponding solutions and trends. It is hoped that the study can both push the growth of research in startups area and provide guidance for people who are interested in starting a business. |
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| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
108363011 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0108363011 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202101286 |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
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