Reference: | 網際網路 科技新報Tech news, 全球網友總數突破40億,猜有多少人天天玩手機?, 2020/4/27, 檢自:https://technews.tw/2018/01/31/worlds-internet-users-pass-the-4-billion-mark/ CMoney, 台灣代購商機,一年規模高達70億,但卻潛藏許多交易風險…, 2020/4/27, 檢自:https://www.cmoney.tw/notes/note-detail.aspx?nid=53411 2018台灣網路報告-TWNIC財團法人台灣網路資訊中心, 2020/4/27, 檢自:https://www.twnic.net.tw/doc/twrp/201812b.pdf
英文部分 Aiken, K. D. and D. M. Boush (2006). "Trustmarks, objective-source ratings, and implied investments in advertising: investigating online trust and the context-specific nature of internet signals." Journal of the Academy of Marketing Science 34(3): 308-323.
Amblee, N. and T. Bui (2011). "Harnessing the influence of social proof in online shopping: The effect of electronic word of mouth on sales of digital microproducts." International Journal of Electronic Commerce 16(2): 91-114.
Arnold, T. J., et al. (2007). "Retail online assurances: typology development and empirical analysis." Journal of Marketing Theory and Practice 15(4): 299-313.
Bearden, T. A. S. a. W. O. (1982). "Warranty and Other Extrinsic Cue Effects on Consumers` Risk Perceptions Author(s): Terence A. Shimp and William O. Bearden." Journal of Consumer Research, Vol. 9, No. 1 (Jun., 1982), pp. 38-46.
Bilkey, W. J. and E. Nes (1982). "Country-of-origin effects on product evaluations." Journal of international business studies 13(1): 89-100.
Biswas, D. and A. Biswas (2004). "The diagnostic role of signals in the context of perceived risks in online shopping: do signals matter more on the web?" Journal of interactive marketing 18(3): 30-45.
Bockstedt, J. and K. H. Goh (2011). "Seller strategies for differentiation in highly competitive online auction markets." Journal of Management Information Systems 28(3): 235-268.
Bolton, G., et al. (2008). "Does competition promote trust and trustworthiness in online trading? An experimental study." Journal of Management Information Systems 25(2): 145-170.
Brennan, P. R. (1925). "The Evolution of the Work of the Purchasing Agent." The ANNALS of the American Academy of Political and Social Science 119(1): 53-59.
Cha, P. A. a. T. "Surrogate buyers and the new product adoption process: a conceptualization and managerial framework."
COIRAS, D. F. "MASTER IN SIGNAL THEORY AND COMMUNICATIONS."
Connelly, B. L., et al. (2011). "Signaling theory: A review and assessment." Journal of management 37(1): 39-67.
Doyle, C. (2011). A dictionary of marketing, Oxford University Press.
Ghose, A. (2009). "Internet exchanges for used goods: An empirical analysis of trade patterns and adverse selection." Mis Quarterly: 263-291.
Gregg, D. G. and S. Walczak (2008). "Dressing your online auction business for success: An experiment comparing two eBay businesses." Mis Quarterly: 653-670.
Haubrich, J. G. (1994). "Risk aversion, performance pay, and the principal-agent problem." Journal of Political Economy 102(2): 258-276.
Iglesias, O., et al. (2011). "Antecedents of luxury brand purchase intention." Journal of Product & Brand Management.
Izquierdo-Yusta, A. and E. Calderon-Monge (2011). "Internet as a distribution channel: empirical evidence from the service sector and managerial opportunities." Journal of Internet Commerce 10(2): 106-127.
Jiang, L. Y. and N. Kungel "Chinese Cross-Border Online Shopping through Agents from Sweden–."
Kimery, K. M. and M. McCord (2006). "Signals of trustworthiness in e-commerce: consumer understanding of third-party assurance seals." Journal of Electronic Commerce in Organizations (JECO) 4(4): 52-74.
Kumar, N. and I. Benbasat (2006). "Research note: the influence of recommendations and consumer reviews on evaluations of websites." Information Systems Research 17(4): 425-439.
Kungel, L. Y. J. N. "Chinese Cross-Border Online Shopping through Agents from Sweden – An Exploratory Study of the Determinants of Satisfaction and Repurchase Intention."
Lampe, C. A., et al. (2007). A familiar face (book) profile elements as signals in an online social network. Proceedings of the SIGCHI conference on Human factors in computing systems.
Lee, B.-C., et al. (2005). "Lemons on the Web: A signalling approach to the problem of trust in Internet commerce." Journal of Economic Psychology 26(5): 607-623.
Lee, M. K. O. and E. Turban (2014). "A Trust Model for Consumer Internet Shopping." International Journal of Electronic Commerce 6(1): 75-91.
Leonard L. Berry, K. S., & Dhruv Grewal "Understanding Service Convenience."
Li, S., et al. (2009). "Internet auction features as quality signals." Journal of marketing 73(1): 75-92.
Mavlanova, T. and R. Benbunan-Fich (2010). "Counterfeit products on the internet: The role of seller-level and product-level information." International Journal of Electronic Commerce 15(2): 79-104.
Maxwell, S., et al. (2009). "Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick‐and‐mortar and online settings." Journal of Product & Brand Management.
Ou, C. X. and K. C. Chan (2014). "Developing a competitive edge in electronic markets via institutional and social based quality signaling mechanisms." Information & management 51(5): 532-540.
Parasuraman, A., et al. (1991). "Refinement and reassessment of the SERVQUAL scale." Journal of retailing 67(4): 420.
Parasuraman, A., et al. (1985). "A conceptual model of service quality and its implications for future research." Journal of marketing 49(4): 41-50.
Parasuraman, A., et al. (1988). "Servqual: A multiple-item scale for measuring consumer perc." Journal of retailing 64(1): 12.
Paul A. Pavlou, H. L. a. Y. X. (2007). "Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal- Agent Perspective." MIS Quarterly, Vol. 31, No. 1 (Mar., 2007), pp. 105-136.
Pavlou, P. A. and A. Dimoka (2006). "The Nature and Role of Feedback Text Comments in Online Marketplaces: Implications for Trust Building, Price Premiums, and Seller Differentiation." Information Systems Research 17(4): 392-414.
Rassuli, S. C. H. K. M. (1999). "Shopping with Other People`s Money: The Marketing Management Implications of Surrogate-Mediated Consumer Decision Making."
Regan, W. J. (1963). "The service revolution." Journal of marketing 27(3): 57-62.
Ribbink, D., et al. (2004). "Comfort your online customer: quality, trust and loyalty on the internet." Managing Service Quality: An International Journal 14(6): 446-456.
Schlosser, A. E., et al. (2006). "Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentions." Journal of marketing 70(2): 133-148.
Sirdeshmukh, J. S. D. "Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments."
Spence, M. (1978). Job market signaling. Uncertainty in economics, Elsevier: 281-306.
Tang, Z., et al. (2008). "Gaining trust through online privacy protection: Self-regulation, mandatory standards, or caveat emptor." Journal of Management Information Systems 24(4): 153-173.
Tsiotsou, R. (2006). "The role of perceived product quality and overall satisfaction on purchase intentions." International Journal of Consumer Studies 30(2): 207-217.
Wang, S., et al. (2004). "Signaling the trustworthiness of small online retailers." Journal of interactive marketing 18(1): 53-69.
Wells, J. D., et al. (2011). "What signal are you sending? How website quality influences perceptions of product quality and purchase intentions." Mis Quarterly: 373-396.
Zeng, J., et al. (2020). Which Collective Signals Drive High Performance in the E-Marketplace? A Configurational Perspective. PACIS.
Zhao, X., et al. (2006). "Designing on-line mediation services for C2C markets." International Journal of Electronic Commerce 10(3): 71-93. |