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    题名: 社交媒體對留學決策的影響
    The influence of social media on the study abroad decision
    作者: 呂雲英
    Anh, La Thi Van
    贡献者: 林月雲
    Lin, Carol
    呂雲英
    La Thi Van Anh
    关键词: 留學
    社交媒體
    教育機構
    決策過程
    studying abroad
    social media
    educational institutions
    decision making process
    日期: 2021
    上传时间: 2021-08-04 15:06:59 (UTC+8)
    摘要: The nowadays education world has been changing remarkably and studying abroad is considered a phenomenon to seek the higher quality education, better job opportunities and chances to become international citizen. This phenomenon is contributed greatly by the boom of information under the Internet era, where students can easily search for the suitable university and decide whether to enroll or not. In addition, the popularity of social media has been becoming a quick-updated channels to share student’s life to the world. Therefore, on one hand, encourage students to join the studying abroad life; and on the other hand, equip students the basic knowledge and experience “must-have” before entering the new world. Not only the online magazines or broadcast news, the social media are various, from social network like Facebook, Twitter to video sharing platforms such as YouTube or TikTok.
    Acknowledge the importance and the influence of social media, educational institutions are more active online to reach to more potential students. On the other hand, students can give feedbacks to those institutions by posting on the social network. Due to the competition between schools, sources of information are more than ever, especially sources distributed from social network. As a result, it is important to find out if students are able to find the source of information they need. On the other hand, it is needed to evaluate the effects of social network on students when they need to make big decision regarding education overseas.
    Understanding this importance, this research aims at evaluate how information regarding studying abroad on a particular social network – Facebook – influences student’s decision making process. It is expected that the study can possibly reveal a relationship between what international students see on Facebook and their choices when it comes to the matter of studying abroad.
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    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    108933058
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108933058
    数据类型: thesis
    DOI: 10.6814/NCCU202100937
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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