政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/136412

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政大機構典藏 > 商學院 > 經營管理碩士學程EMBA > 學位論文 > Item 140.119/136412

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/136412

Title:	車載系統廠商轉型之個案分析 A Case Study on the Transformations of In-Vehicle System Company
Authors:	陳楊明 Chen, Yang-Ming
Contributors:	邱奕嘉陳楊明 Chen, Yang-Ming
Keywords:	核心能力車聯網車用電子商業模式雲端系統大數據轉型 Core Competence Internet of Vehicles, Automotive electronics Business models Cloud systems Big data Transformation
Date:	2021
Issue Date:	2021-08-04 15:01:58 (UTC+8)
Abstract:	在物聯網、5G、數位轉型、大數據、雲端及AI的浪潮下，隨著全球對於能源及環保的議題，汽車產業也跟著興起一波新的革命，數百年來的汽車產業已經開始了巨大的改變，引擎不再是唯一的動力來源，電池和馬達取代了引擎和汽油，車輛的聯網化，開始導入自動駕駛等等，把車輛的使用方式及功能又導向了另外一次層次，對於傳統的汽車產業鏈而言又是新的開始，如何在這波的浪潮下找到新的出路是台灣各產業所積極追尋。個案公司是以技術導向型的車用電子產品設計公司，為台灣代理商汽車集團的關係企業，主要的核心能力是車載資通訊系統及車用電子系統整合。本研究探討個案公司雖然在種種的條件限制下如何借由原本的核心能力轉換開發新產品，並且借由介入新市場而轉換公司的經營模式，並探討公司的核心競爭力的改變及如何轉化由產品的販售改為消費者需求導向，以因應未來更加艱劇市場競爭。 Under the wave of the Internet of Things（IOT）, 5G, Digital Transformation, Big data, Cloud service and Artificial Intelligence （AI）, with the global energy and environmental issues, the automotive industry has also undergone a new revolution. The automotive industry has begun for hundreds of years. Great changes. The engine is no longer the only source of power. Batteries and motors have replaced engines and gasoline. The networking of vehicles and the introduction of automatic driving have taken the way and functions of vehicles to another level. It is a new beginning for the automobile industry chain in Taiwan. How to find a new way out under this wave is actively pursued by various industries in Taiwan. The case company is a technology-oriented automotive electronic product design company. It is an affiliated company of the automotive group. The main core competence is the integration of in-vehicle communication systems and automotive electronic systems. This research explores how the case company can transform and develop new products through the original core competence under various conditions and transform the company’s business model by intervening in new markets. It also explores how the company’s core competitiveness can be transformed from product development. Sales have been changed to consumer demand orientation to cope with more difficult market competition in the future.
Reference:	Scott D. Anthony, Clark G. Gilbert , Mark W. Johnson (2017), Dual Transformation: How to Reposition Today`s Business While Creating the Future. Harvard Business Review Press, USA 曾蕙如，結合ADAS打造車聯網 V2X標準弭平車間通訊鴻溝，上網日期2020年11月11日，檢自：https://www.2cm.com.tw/2cm/zh-tw/magazine/-Technology/CF69F4DE9B0B4363A75C3C5A1B9A424D 經濟部工業局智慧電子產業計畫推動辦公室，智慧車電產業現況，上網日期2020年11月 20 日，檢自：https://www.sipo.org.tw/industry-overview/industry-state-quo/smart-car-electronics-industry-state-quo.html
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 108932033
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108932033
Data Type:	thesis
DOI:	10.6814/NCCU202101104
Appears in Collections:	[經營管理碩士學程EMBA] 學位論文

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