政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/135969
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113648/144635 (79%)
造訪人次 : 51682424      線上人數 : 630
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/135969


    題名: ";ZAS ";: 宏都拉斯的中小企業電子商務平台
    “ZAS”: A Business Plan for an MSME E-commerce Platform in Honduras
    作者: 張雪兒
    Escobar, Michelle Sagastume
    貢獻者: 張大為
    Chang, David
    張雪兒
    Michelle Sagastume Escobar
    關鍵詞: 電子商務
    宏都拉斯
    市場
    中小微企業
    平台
    E-commerce
    Honduras
    Marketplace
    MSME
    Platform
    日期: 2021
    上傳時間: 2021-07-01 19:22:39 (UTC+8)
    摘要: “ZAS”, is an E-commerce Platform in Honduras that provides Micro, Small, and Medium Enterprises “MSMEs” a solution to transform their on-site business into an online one and provides a space for trade, where enterprises, institutions, suppliers, and the final customer can connect from nationwide, creating an ecosystem where MSMEs can thrive. For our final customer, ZAS is the Online Marketplace that offers a personalized and complete online buying service, from purchase to delivery at their door, not yet seen in Honduras. Even though this type of commerce is still young in the country, COVID-19 in 2020, accelerates the development of this industry and the telecommunications sector, providing more opportunities for investors to reach a potential market of 4.8 million current active social media users. In addition, ZAS will create network effects in the supply side (MSMEs) and demand side (Final customers) by implementing attractive business strategies to reach them.
    參考文獻: REFERENCES
    Acosta, G. (2020, May 14). Retrieved from LINC, LLC: https://linclocal.org/2020/05/14/honduras-mipymes-afectadas-por-el-covid-19/
    Agencia EFE. (2020, October 5). Retrieved from AGENCIA EFE S.A.: https://www.efe.com/efe/america/economia/las-mipymes-requieren-liquidez-para-apoyar-la-recuperacion-economica-de-honduras/20000011-4360419#:~:text=Las%20MiPymes%20contribuyen%20con%20el,el%20pa%C3%ADs%2C%20seg%C3%BAn%20cifras%20oficiales.
    DataReportal. (2021, February 11). Retrieved from DataReportal: https://datareportal.com/reports/digital-2021-honduras?rq=honduras
    Forbes Centroamérica. (2020, May 21). Retrieved from Forbes Centroamérica: https://forbescentroamerica.com/2020/05/21/una-de-cada-tres-mipymes-hondurenas-camina-hacia-la-muerte-por-la-pandemia/#:~:text=Pese%20a%20los%20desaf%C3%ADos%20que,900%2C000%20personas%2C%20seg%C3%BAn%20cifras%20oficiales.
    La Tribuna. (2018, April 17). Retrieved from La Tribuna: https://www.latribuna.hn/2018/04/17/las-mujeres-lideran-sector-mipymes/
    Laurance Morvan, F. H. (2016). Retrieved from Accenture: https://www.accenture.com/us-en/_acnmedia/pdf-29/accenture-five-ways-to-win-with-digital-platforms-full-report.pdf
    Observatory of Economic Complexity (OEC). (2019). Retrieved from Observatory of Economic Complexity (OEC): https://oec.world/en/profile/country/hnd
    OECD. (2021). Retrieved from OECD iLibrary: https://www.oecd-ilibrary.org/sites/1386638a-en/index.html?itemId=/content/component/1386638a-en
    Paldesk. (2020). Retrieved from Paldesk: https://www.paldesk.com/how-much-does-it-cost-to-build-an-online-marketplace/#:~:text=Generally%2C%20the%20online%20marketplace%20can,eCommerce%20business%20is%20not%20wrong
    Poder Legislativo. (2013). Retrieved from Tribunal Superior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/leyes/521-ley-sobre-firmas-electronicas
    Poder Legislativo. (2014). Retrieved from Tribunal Supeior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/leyes/613-ley-sobre-comercio-electronico
    Popov, A. (2021, March 15). Retrieved from United Nations Conference on Trade and Development: https://unctad.org/news/how-covid-19-triggered-digital-and-e-commerce-turning-point
    Prensa Libre. (2020, August 6). Retrieved from CentralAmericaData: https://www.centralamericadata.com/es/article/home/Ventas_Qu_canales_surgieron_en_la_nueva_normalidad
    Roach, A. (2020, December 3). Retrieved from Oberlo UAB: https://www.oberlo.com/blog/future-of-ecommerce
    Secretaria de Finanzas. (2013). Retrieved from Tribunal Superior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/reglamentos/555-reglamento-del-regimen-de-facturacion-otros-documentos-fiscales-y-registro-fiscal-de-imprentas
    Secretaría de Gobernación y Justicia. (2009, January 14). Retrieved from Asociación Nacional de Industriales de Honduras (ANDI): http://www.andi.hn/wp-content/uploads/2012/11/ley_del_fomento_para_las_mipyme.pdf
    SENPRENDE. (2015). Retrieved from MIPYME, Honduras: http://mipyme.hn/grafica.html
    Statista. (2020, November). Retrieved from Statista: https://www.statista.com/outlook/dmo/ecommerce/worldwide
    The World Bank Group. (2020, Octuber 9). Retrieved from The World Bank Group: https://www.worldbank.org/en/country/honduras/overview
    The World Bank Group. (2020). Retrieved from The World Bank Group: https://databank.worldbank.org/reports.aspx?source=2&country=HND
    Worldometer. (2020). Retrieved from Worldometer: https://www.worldometers.info/world-population/honduras-population/
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    108933053
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108933053
    資料類型: thesis
    DOI: 10.6814/NCCU202100630
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    305301.pdf3033KbAdobe PDF20檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋