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    題名: 初探台灣民眾對網路隱私資料的意識
    A Preliminary Study of Taiwanese People’s Awareness of Internet Privacy
    作者: 黃耀萱
    Huang, Yao-Hsuan
    貢獻者: 蘇威傑
    黃耀萱
    Huang, Yao-Hsuan
    關鍵詞: 隱私資料
    網路平台
    線上授權紀錄
    Private data
    Network platforms
    Online authorization records
    日期: 2021
    上傳時間: 2021-07-01 16:26:39 (UTC+8)
    摘要: 隨著隱私權意識的抬頭，各國也逐一地制定相關的法律來限制個人隱私資料的蒐集、處理以及利用方式。但是身為網路使用者的民眾是否真的了解網路隱私資料以及自身的權益，或者知道如何透過平台的設定來管理隱私資料。
    因此本研究將調查民眾對於隱私資料的了解及重視，並探討民眾在不同的網路平台對於隱私資料是否有不同的偏好，同時也將蒐集民眾對於隱私資料管理的想法。
    本研究透過問卷調查法並以新聞網站、購物平台、金融網站作為情境，得出以下三點研究結果：
    一、民眾對於隱私資料是非常了解及重視的，且知道隱私資料的範疇與管理隱私資料的方法，並認為隱私資料的所有權是屬於隱私資料本人的。
    二、民眾在使用不同的網站下，會因為網站的不同而態度有所不同。對於線上平台的態度受到平台是否有管制和規範以及提供的資訊價值影響，與往來金額較無關。
    三、民眾認為管理隱私資料是重要且麻煩的，並認為管理隱私資料是個人的責任。若要由第三方管理線上授權紀錄，適合的機構依序為政府單位、非營利組織、只從事管理Cookie的民營公司。此外，民眾願意支付管理隱私資料的費用呈現兩極化的現象。
    Owing to the rising awareness of the right to privacy, countries have legislated relevant laws individually to restrict the collection, processing and utilization of personal private data. However, as Internet users, have they really understood the private data of the Internet and their own rights and interests, or known how to manage the private data with the way of setting by platform?
    Therefore, this study will investigate people`s concept and attention to private data, and explore whether people have different preferences for private data on various network platforms, and also collect their thoughts about private data management.
    Through the questionnaire survey and taking news websites, shopping platforms and financial websites as scenarios, there are three results of research as following:
    1. People know and regard private data as importance, and realize the scope and management methods of private data, and think that the ownership of private data belongs to the private data in person.
    2. As people use different websites, they will have different attitudes due to different websites. Attitude towards online platform may be affected if the platform has controlled, regulated or provided the value of information, but has nothing to do with the amount of transactions.
    3. People recognize that private data management is important and inconvenient,and regard it as personal responsibility. If online authorization records are to be managed by third party, the qualified organizations are government agencies, non-profit organizations and private enterprise that only manage Cookie. In addition, people are willing to pay for the management of private data presenting polarization.
    參考文獻: 【中文文獻】
    許惠晴(2012)，台灣五至八年級學生在社會性網絡中的隱私知識、隱私態度、隱私在意程度及隱私行為之探究─以 Facebook 及無名小站為例，國立交通大學理學院科技與數位學習學程碩士論文。
    陳彥邦(2000)，網路使用者之資訊隱私顧慮探討─採用行為意向模式，國立中山大學資訊管理研究所碩士論文。
    謝旻憬(2017)，隱私顧慮與從眾效應對社交媒體使用影響之研究，世新大學資訊管理學系碩士論文。
    財團法人台灣網路資訊中心，2020年台灣網路報告，網址：https://www.twnic.tw/。
    【英文文獻】
    Brunk, B. D. (2002). Understanding the privacy space. First Monday 7(10). http://firstmonday.org/issues/issue7_10/brunk/index .html.
    Choi, H., Park, J., & Jung, Y. (2018). The role of privacy fatigue in online privacy behavior. Computers in Human Behavior, 81, 42–51. https://doi.org/10.1016/j.chb. 2017.12.001.
    Cranor, L. F., Egelman, S., Tsai, J., and Acquisti, A. (2007). "The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study," in Proceedings of 28th International Conference on In
    Hann, I. H., K. L. Hui, T. Lee, I. Png. (2007). Overcoming online information privacy concerns: An information processing theory approach. J. Management Inform. Systems 24(2) 13–42.
    McDonald, A., L. Cranor. (2009). The cost of reading privacy policies. I/S: A J. Law and Policy Inform. Soc. 4(3) 543–568.
    Metzger, M.J. (2007). Communication privacy management in electronic commerce. Journal of Computer-Mediated Communication, 12(2), 335–361.
    Poikola, K. A., & Honko, H. (2010). Mydata a nordic model for humancentered personal data management and processing. tech. rep., Ministry of Transport Finland.
    Privacy & American Business. (2005). New survey reports an increase in ID theft and decrease in consumer confidence. Conducted by Harris Interactive. http://www.pandab.org/ deloitteidsurveypr.html.
    Son, J.-Y. and Kim, S.S. (2008). Internet Users’ Information Privacy-Protective Responses: A taxonomy and a nomological model, MIS Quarterly 32(3): 503–529.
    Tedeschi, B. 2002. Everybody talks about online privacy, but few do anything about it. New York Times (June 3) Section C, Column 1 6.
    描述: 碩士
    國立政治大學
    國際經營與貿易學系
    108351035
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108351035
    資料類型: thesis
    DOI: 10.6814/NCCU202100561
    顯示於類別:[國際經營與貿易學系 ] 學位論文

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