Reference: | 台灣OTT市場隨選影視戰況分析,Retrieved January 4, 2021, from:動腦新聞 https://www.brain.com.tw/news/articlecontent?ID=48759#T65x6dL2
吳修銘,2018。注意力商人。台灣:天下雜誌股份有限公司
詹姆士.麥奎維,行銷總監:建立數位關係或等死,上網日期2020年12月22日,檢自:https://www.hbrtaiwan.com/article_content_AR0004073.html
DMA,2019台灣數位廣告量統計報告,上網日期2021年1月4日,檢自:https://drive.google.com/file/d/1W_Aq64aiK5-FVb3Tc3l_ua7SzGLDhAr0/view
Publicis and WPP are takeover targets and Accenture `looks a credible buyer`, bank says,Retrieved December, 22, 2020, from:https://www.campaignlive.com/article/publicis-wpp-takeover-targets-accenture-looks-credible-buyer-bank-says/1445811)
Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%, Retrieved January 4, 2021, from: https://searchengineland.com/google-search-ad-revenues-271188
Luma partners, Display LUMAscape, Retrieved February 17, 2021, from: https://lumapartners.com/content/lumascapes/display-ad-tech-lumascape/
Tim Cook tweets about Apple’s position on privacy following Facebook’s anti-Apple ads, Retrieved January 4, 2021, from: https://www.idownloadblog.com/2020/12/18/tim-cook-response-facebook-attack-ads/
US Net Digital Ad Revenue Share, by Company, 2019, Retrieved January 4, 2021, from: https://www.emarketer.com/chart/227063/us-net-digital-ad-revenue-share-by-company-2019-of-total-digital-ad-spending |