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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/133850


    Title: 金融業數位轉型國際發展趨勢
    Authors: 余珊蓉
    Yu, Shan-Jung
    Contributors: 謝明華
    余珊蓉
    Yu ,Shan-Jung
    Keywords: 數位轉型
    數位商業策略
    Date: 2021
    Issue Date: 2021-02-01 14:01:27 (UTC+8)
    Abstract: 近年因科技快速變遷,許多新興科技的出現改變了產業結構,也改變了消費者的
    消費習慣,使得數位轉型成為了企業不可避免的必經之路,從公司發展策略到公司
    文化皆需要納入數位轉型的範疇中。本文將根據世界經濟論壇的報告歸納統整出現
    今金融業數位轉型的趨勢,包含支付、保險、存貸、籌資、投資理財、市場資訊供應等六個領域,共計十一個子項目。接著以星展銀行的例子探討數位轉型成功的關鍵,以 2014 為分界點,觀察 2009 年至 2014 年與 2015 年至今星展銀行發展策略的變化,以及歸納整理星展銀行數位轉型成功的關鍵因素。最後以 KPMG 的 2020 台灣銀行業報告觀察台灣銀行業數位轉型的挑戰及轉機,分成純網路銀行、開放銀行、區塊鏈以及人工智慧四個領域分別討論。數位轉型對於企業而言是個未知的旅程,藉由參考他人的案例以及對市場的觀察,公司可以擬定出更完善的數位商業策略。
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    104932419
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104932419
    Data Type: thesis
    DOI: 10.6814/NCCU202100147
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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