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政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 > Item 140.119/133780

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/133780

Title:	Becoming A Real-fan Or A Non-fan for The Augmented Reality Mobile Games
Authors:	周致遠 Chou, Chih-Yuan
Contributors:	資管系
Date:	2020-08
Issue Date:	2021-01-26 15:17:33 (UTC+8)
Abstract:	This study proposed to investigate the fandom development mechanism in the augmented reality (AR) mobile games. A field observation in a physical fan festival and a virtual interest forum was adopted. Based on the reviews from past literature with the supports from the results collected from the field, a conceptual framework was developed in this study. Future development plans and potential research directions were illustrated conclusively. It is expected that this study will not only help readers understand the phenomenon of fandom development through the AR games but also attract the attentions from scholars in the field of information systems to begin a new research stream on the topic of fandom development in available diverse perspectives.
Relation:	Proceeding of the 26th Americas Conference on Information Systems (AMCIS 2020), Association for Information Systems
Data Type:	conference
Appears in Collections:	[資訊管理學系] 會議論文

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