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政大典藏 > College of Commerce > Graduate Institute of TIPM > Periodical Articles > Item 140.119/133646

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Title:	逆強論：隨創式的資源建構過程 (獲2020第十屆聯電經營管理論文獎佳作獎) Inversing the Powerful: The Process of Resource Construction through Bricolage
Authors:	蕭瑞麟 Hsiao, Ruey-Lin 歐素華 Ou, Su-Hua 蘇筠
Contributors:	科管智財所
Keywords:	隨創理論;資源建構;逆強 bricolage;resource construction;power-inversing
Date:	2017-12
Issue Date:	2021-01-21 09:40:35 (UTC+8)
Abstract:	弱肉強食是企業生存的真實處境。強勢者勝，弱勢者敗，被奉為競爭下的常態。不過，隨創 (Bricolage) 文獻卻充滿希望地指出，如果弱勢者懂得槓桿身旁資源，仍有可能於劣勢中創新。本研究以隨創理論為基礎，探索弱勢者如何能重新建構資源以回應強勢者所施加的制約。本研究分析研華科技如何回應德國競爭者於中國工業電腦市場的優勢地位。本案例觀察弱勢者如何逆轉強勢者的優勢，萃取其脆弱之處，進而以此弱點建構手邊的資源，逐步改變劣勢地位。在學理上，本文提出「逆強」的資源建構模式，找出「強者必弱」之原則，讓隨創理論更加豐富多元。於實務上，本研究所提出之逆機而動、逆敵而取、逆勢而行的三項劣勢創新原則，可以提供企業以小搏大的借鏡。若能反向思考，將強勢者的阻力逆向變成其助力，改變企業競爭之法則將不再是不可能。 The weak are the prey of the strong
Relation:	台大管理論叢, Vol.27, No.4, pp.43-73
Data Type:	article
Appears in Collections:	[Graduate Institute of TIPM] Periodical Articles

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