政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/133255

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113822/144841 (79%)
Visitors : 51772418 Online Users : 599

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 傳播學院 > 會議論文 > Item 140.119/133255

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/133255

Title:	台灣大學生手機電視期望價值與使用及滿足研究 The Mobile TV’s Expected Value , Uses, and Gratifications Obtained of College Students in Taiwan
Authors:	趙希婧
Contributors:	傳播學院
Keywords:	手機電視，使用行為，期望價值，獲得之滿足 expectancy value;gratifications obtained;Mobile TV;usage behaviours
Date:	2015-07
Issue Date:	2020-12-22 16:27:10 (UTC+8)
Abstract:	本研究將期望理論（expectancy theory）與使用與滿足理論（uses and gratifications）相結合，探討台灣大學生使用手機電視的原因，以及使用手機電視之後的獲得之滿足。研究者採用問卷調查法，共訪問了230名台灣大學生。研究結果發現，期望價值是預測手機電視使用行為的有力變項，而使用行為則對獲得之滿足具有顯著預測力，同時，期望價值也對獲得之滿足具有部分預測力。 By combining expectancy theory and uses and gratifications model, this study investigates Taiwanese college students’ motivations for using mobile TV and their gratifications obtained through using mobile TV. For completing the research, a quantitative survey is conducted among 230 Taiwanese college students. The result shows that expectancy value can strongly predict mobile TV usage behaviours, which further are significantly correlated with gratifications obtained. In the meanwhile, expectancy value can also partially predict gratifications obtained.
Relation:	2015中華傳播年會, 中華傳播學會
Data Type:	conference
Appears in Collections:	[傳播學院] 會議論文

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	154	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...