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    題名: 當即時通訊進入組織溝通－－以永和社區大學瓦磘溝願景社為例
    IM LINE Used into Organization Communication －－The Cases of The Vision of the Wayaogou River Association in Yonghe Community College
    作者: 張蔭淥
    Chang, Yin-Lu
    貢獻者: 傳播學院
    關鍵詞: 即時通訊;LINE 通訊軟體;組織溝通;瓦磘溝
    Instance Messaging;LINE App;organization communication;organization identification;Communication strategy;Wayaogou River
    日期: 2020-06
    上傳時間: 2020-12-21 09:29:11 (UTC+8)
    摘要: 社交媒體LINE由於使用上相當好上手，所以許多組織日常生活中對內、對外的溝通，都使用LINE為主要工具。當即時通訊LINE進入組織溝通，LINE的科技特性對於組織溝通會產生如何的影響？此為本研究的問題意識。研究田野為「永和社區大學瓦磘溝願景社」及此組織平日溝通的相關LINE群組。研究方法採取民族誌法(Ethnography)；而研究者為局內人。
    Because the social media LINE is very easy to use, many organizations use LINE as the main tool for all kinds of internal and external communication in everyday life. IM LINE used into organization communication, what do members think of the group and organization? How does f the LINE affect the identification of the group members about the organization? What are the communication strategies of the members of the organization group? Are attitudes online and offline the same or different? This research adopts ethnography of qualitative research. The research field are the “The vision of the Wayaogou River association” in “Yonghe Community college” and the LINE groups they use. The researchers is insider.
    關聯: 2020中華傳播年會, 中華傳播學會
    資料類型: conference
    顯示於類別:[傳播學院] 會議論文

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