政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/132667

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113656/144643 (79%)
Visitors : 51714650 Online Users : 576

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 學術期刊 > 智慧財產評論 > 期刊論文 > Item 140.119/132667

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/132667

Title:	TRADEMARKS AND BRANDS: WHAT ARE THE DIFFERENCES? 商標與品牌－有差嗎？
Authors:	Hovhannisyan, Arpine Avagyan, Narine
Contributors:	智慧財產評論
Keywords:	Brands ; Trademarks ; Branding ; Trademarks With Reputation ; Free-Riding 品牌 ; 商標 ; 品牌行銷 ; 有名的商標 ; 搭便車者
Date:	2019-05
Issue Date:	2020-11-17 16:44:36 (UTC+8)
Abstract:	Nowadays there is no universally accepted definition of brands and the differentiation from trade marks. This article is aimed to reveal the differences between brands and trademarks. In this regard, the concept of brand and the concept of trademark will be discussed. The definition of brand will be offered respectively. Finally the protection of brand will be discussed in the light of trade mark law and the cases from European Court of Justice (hereinafter ECJ). 至今，「品牌」一詞並未有統一的定義，而其與「商標」間的差異亦屬多方說法。本文意在演繹「品牌」和「商標」的差異。與二者有關的概念會被分析與討論。據此，進一步提出「品牌」的定義。最後，商標保護的議題將會觸及，而歐洲法院的見解也會討論。
Relation:	智慧財產評論, 15(2), 1-20
Data Type:	article
DOI 連結:	https://doi.org/10.30387/NCCUIPR.201905_15(2).0001
DOI:	10.30387/NCCUIPR.201905_15(2).0001
Appears in Collections:	[智慧財產評論] 期刊論文

Files in This Item:

File	Size	Format
1.pdf	10228Kb	Adobe PDF2	330	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...