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Title:	法國的泡沫茶車 Bubble tea truck in France
Authors:	魏愛玲 Huy, Jennie
Contributors:	吳文傑 Wu, Jack 魏愛玲 Jennie Huy
Keywords:	泡沫茶貨車食物飲料法國 Bubble tea Truck Food Beverage France
Date:	2020
Issue Date:	2020-09-02 11:58:04 (UTC+8)
Abstract:	BBT is a bubble tea truck that brings good and tasty bubble tea recipes to the French market, Paris in particular, as well as alcoholic bubble teas, with alcohol in the popping bubbles, which has never been seen before in France. Its two main activities are one on one selling and catering for events. The recipes are innovative because the normal bubble teas come straight from Taiwan, their homeland, and the alcoholic bubble teas have not been in the market yet. This would allow BBT to reach customers that already know and love bubble tea, as well as the customers that are not familiar to that drink yet.
Reference:	Bubble tea market size : https://www.alliedmarketresearch.com/bubble-tea-market Bubble Tea Market Size, Share and Global Trend By Type : https://www.fortunebusinessinsights.com/industry-reports/bubble-tea-market-101564 The difference between push and pull marketing : https://smallbusiness.chron.com/difference-between-push-pull-marketing-31806.html Advertising in the metro : https://espub.org/metro-publicite/ Why is word of mouth marketing so incredibly important ? https://referralrock.com/blog/word-of-mouth-marketing/ Membership Is the New Loyalty: How to Build Customer Relationships that Last https://blog.hubspot.com/service/customer-relationships The trendy drinks of 2020 (French) https://www.agro-media.fr/actualite/les-tendances-boissons-2020-selon-les-experts-de-flavorman-35656.html Paris opens 9 new food truck areas (French) : https://actu.fr/ile-de-france/paris_75056/food-trucks-paris-ville-propose-9-nouveaux-emplacements-lance-appel-candidatures_26543564.html Which legal status for a food truck ? (French) : https://www.thebusinessplanshop.com/fr/blog/statut-juridique-food-truck
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 108933065
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108933065
Data Type:	thesis
DOI:	10.6814/NCCU202001337
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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