| Reference: | 中文部分
網路資料：
Ipsos（2013年）。〈YouTube台灣使用者行為大調查〉。上網日期，2020年2月24日。取自：https://www.ipsos.com/en-tw/solutions/overview#category3
Ipsos（2018年）。〈YouTube台灣使用者行為大調查〉。上網日期，2020年2月24日。取自：https://www.ipsos.com/en-tw/solutions/overview#category3
MIC產業情報研究所（2014年6月13日）。〈96.2%台灣網友近期曾使用社交網站〉。上網日期，2020年2月24日。取自：https://mic.iii.org.tw/news.aspx?id=364
廣告雜誌（2019年11月18日）。〈先勢集團與東方線上共同發表第三類媒體年度報告 跨視代革命來臨〉。上網日期，2020年2月24日。取自：http://adaround.blogspot.com/2019/11/blog-post_8.html
創市際市場研究（2018年12月）。〈2018 年台灣網路報告〉。上網日期，2020年2月24日。取自：https://www.twnic.net.tw/doc/twrp/201812e.pdf
期刊論文：
蕭宏祺（2012）。〈YouTube 的崛起: 一個新的公民參與平台〉。新聞學研究，113：239-252。
蘇品伃（2017）。〈YouTuber 對美妝消費者購買決策影響之研究〉。政治大學商學院科技管理與智慧財產研究所學位論文。
李妍慧（2018）。〈YouTuber 可信度對消費者購買意願的影響: 置入性行銷的角色〉。嶺東科技大學行銷與流通管理研究所學位論文。
徐志秀（2018）。〈國內 YouTuber 經營虛擬社群之研究〉。臺灣師範大學圖文傳播學系學位論文。
蔡馨誼（2018）。〈社群媒體投入度之探討研究—以YouTuber頻道觀眾為例〉。東海大學企業管理研究所學位論文。
白嘉寧（2018）。〈消費者觀看美妝 YouTuber 之動機及其對購買行為影響〉。中正大學行銷管理研究所學位論文。
張卿卿（2016）。〈線上影音接收，傳散與產製上傳行為探討：多元動機之觀點〉。中華傳播學刊，30：61-107。
簡培凱（2013）〈品牌知名度，擬社會互動與訊息多面性對於廣告效果之影響：以諮商中心為例〉。新竹教育大學教育心理與諮商研究所學位論文。
鍾育明、黃樸生（2016）〈品牌故事功能對顧客廣告態度與品牌態度之影響—兼論品牌知名度之干擾角色〉。北商學報，(27-30)：47-79.
盧奕勛（2018）〈探討 Youtuber 業配影片內容行銷效益–以平衡理論分析〉。政治大學科技管理與智慧財產研究所學位論文。
英文部分
網路資料：
J. Clement (2019, December 4) Annual beauty-related content views on YouTube from 2009 to 2018. https://www.statista.com/statistics/294655/youtube-monthly-beauty-content-views/
Social Media Today (2013, June 13) Unignorable Stats About How Social Media Influences Purchase Behavior. https://www.socialmediatoday.com/news/unignorable-stats-about-how-social-media-influences-purchase-behaviour/464828/
Visual Capitalist (2019, August 7) Ranking the Top 100 Websites in the World. https://www.visualcapitalist.com/ranking-the-top-100-websites-in-the-world/
期刊論文：
Ahn, D., Jin, S.-A. A., & Ritterfeld, U. (2012). Sad Movies Don’t Always Make Me Cry. Journal of Media Psychology.
Burgess, J., & Green, J. (2018). YouTube: Online video and participatory culture. Polity Press.
Chang, C. (2005). The Moderating Influence of Ad Framing for Ad–Self‐Congruency Effects. Psychology & Marketing, 22(12), 955-968.
Chang, C. (2009). " Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising. Journal of advertising, 38(1), 21-34.
Cocker, H. L., & Cronin, J. (2017). Charismatic Authority and The YouTuber: Unpacking The New Cults of Personality. Marketing theory, 17(4), 455-472.
Cooper, D. R., Schindler, P. S., & Sun, J. (2006). Business Research Methods. McGraw-Hill International Edition.
Cupchik, G. C. (2011). The Role of Feeling in the Entertainment = Emotion Formula. Journal of Media Psychology.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations. Journal of marketing research, 28(3), 307-319.
Engel, J. F., Blackwell, R., & Miniard, P. (1990). Customer Behavior. Hinsdale, IL: Dryden.
Finn, S., & Gorr, M. B. (1988). Social Isolation and Social Support as Correlates of Television Viewing Motivations. Communication research, 15(2), 135-158.
Hagander, A., & Rúnarsdóttir, M. (2016). The Online Consumer Decision Journey in the Cosmetic Industry.
Hansen, S. S., Lee, J. K., & Lee, S.-Y. J. J. o. E. C. R. (2014). Consumer-Generated Ads on YouTube: Impacts of Source Credibility and Need for Cognition on Attitudes, Interactive Behaviors, and eWOM. 15(3), 254.
Haridakis, P., & Hanson, G. (2009). Social Interaction and Co-Viewing with YouTube: Blending Mass Communication Reception and Social Connection. Journal of Broadcasting & Electronic Media, 53(2), 317-335.
Holland, M. (2016). How YouTube Developed into a Successful Platform for User-Generated Content. Elon journal of undergraduate research in communications, 7(1).
Huta, V., & Ryan, R. M. (2010). Pursuing Pleasure or Virtue: The Differential and Overlapping Well-Being Benefits of Hedonic and Eudaimonic Motives. Journal of happiness studies, 11(6), 735-762.
Igartua, J.-J., & Barrios, I. (2013). Hedonic and Eudaimonic Motives for Watching Feature Films. Validation Of the Spanish Version of Oliver–Raney’s Scale. De Gruyter.
Jerslev, A. (2016). Media Times| In The Time of the Microcelebrity: Celebrification and the YouTuber Zoella. International Journal of Communication, 10, 19.
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of marketing, 57(1), 1-22.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social Media? Get Serious! Understanding The Functional Building Blocks of Social Media. Business horizons, 54(3), 241-251.
Kim, Y. J., & Han, J. (2014). Why Smartphone Advertising Attracts Customers: A Model of Web Advertising, Flow, and Personalization. Computers in Human Behavior, 33, 256-269.
Lee, M., & Youn, S. (2009). Electronic Word of Mouth (eWOM) How eWOM Platforms Influence Consumer Product Judgement. International journal of advertising, 28(3), 473-499.
Lutz, R. J. (1985). Affective and Cognitive Antecedents of Attitude Toward The Ad: A conceptual Framework. Psychological process and advertising effects: Theory, research, and application, 45-63.
M
acKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The Role of Attitude Toward The Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations. Journal of marketing research, 23(2), 130-143.
MacKinnon, K. A. (2012). User Generated Content vs. advertising: Do Consumers Trust The Word of Others Over Advertisers? The Elon Journal of Undergraduate Research in Communications, 3(1), 14-22.
Mehta, A. (2000). Advertising Attitudes and Advertising Effectiveness. Journal of advertising research, 40(3), 67-72.
Mick, D. G. and C. Buhl (1992). "A Meaning-Based Model of Advertising Experiences." Journal of consumer research, 19(3), 317-338.
Mingione, D. (2014). Hello Internet!: An Analysis of YouTuber Greetings. Editorial Staff, 19.
Moore, D. J., & Homer, P. M. (2008). Self-Brand Connections: The Role of Attitude Strength and Autobiographical Memory Primes. Journal of business research, 61(7), 707-714.
Neuman, W. (2013). Social Research Methods: Pearson New International Edition: Qualitative and Quantitative Approaches (Pearson new international edition. ed.).Pearson Education
Ohanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers` Perceived Expertise, Trustworthiness, and Attractiveness. Journal of advertising, 19(3), 39-52.
Oliver, M. B., & Raney, A. A. (2011). Entertainment as Pleasurable and Meaningful: Identifying Hedonic and Eudaimonic Motivations For Entertainment Consumption. Journal of communication, 61(5), 984-1004.
Phelps, J. E., & Hoy, M. G. (1996). The Aad‐Ab‐PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing. Psychology & Marketing, 13(1), 77-105.
Richardson, P. S., Jain, A. K., & Dick, A. (1996). Household Store Brand Proneness: a Framework. Journal of retailing, 72(2), 159-185.
Rubin, A. M. (2002). The Uses-and-Gratifications Perspective of Media Effects. Media Effects: Advances in Theory and Research.
Ryan, R. M., & Deci, E. L. (2001). On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being. Annual review of psychology, 52(1), 141-166.
Schramm, H., & Wirth, W. (2010). Exploring The Paradox of Sad-Film Enjoyment: The Role of Multiple Appraisals and Meta-Appraisals. Poetics, 38(3), 319-335.
Smith, A. N., Fischer, E., & Yongjian, C. (2012). How Does Brand-Related User-Generated Content Differ across YouTube, Facebook, and Twitter? Journal of interactive marketing, 26(2), 102-113.
Snickars, P., & Vonderau, P. (2009). The YouTube Reader. Kungliga biblioteket.
Spears, N., & Singh, S. N. (2004). Measuring Attitude Toward The Brand And Purchase Intentions. Journal of current issues & research in advertising, 26(2), 53-66.
Srivastava, K., & Sharma, N. K. (2012). Consumer Attitude Towards Brand-Extension Incongruity: The Moderating Role of Need for Cognition and Need for Change. Journal of Marketing Management, 28(5-6), 652-675.
Tingchi Liu, M., Huang, Y.-Y., & Minghua, J. (2007). Relations among Attractiveness of Endorsers, Match-up, and Purchase Intention in Sport Marketing in China. Journal of Consumer Marketing, 24(6), 358-365.
Tsay-Vogel, M., & Krakowiak, K. M. (2016). Effects of Hedonic and Eudaimonic Motivations on Film Enjoyment Through Moral Disengagement. Communication Research Reports, 33(1), 54-60.
Ünal, S., Ercis, A., & Keser, E. (2011). Attitudes Towards Mobile advertising–A Research to Determine the Differences between The Attitudes of Youth and Adults. Procedia-Social and behavioral sciences, 24, 361-377.
Wirth, W., Hofer, M., & Schramm, H. (2012). Beyond Pleasure: Exploring the Eudaimonic Entertainment Experience. Human Communication Research, 38(4), 406-428.
Wu, K. (2016). YouTube Marketing: Legality of Sponsorship and Endorsements in Advertising. JL Bus. & Ethics, 22, 59.
Zarantonello, L., & Schmitt, B. H. (2013). The Impact of Event Marketing on Brand Equity: The Mediating Roles of Brand Experience and Brand Attitude. International journal of advertising, 32(2), 255-280.
Zhang, Y. (1996). Responses to Humorous Advertising: The Moderating Effect of Need for Cognition. Journal of advertising, 25(1), 15-32. |
