政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/131376
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113656/144643 (79%)
造訪人次 : 51745112      線上人數 : 607
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/131376


    題名: 企業網站之投資人關係內容比較研究─以台灣及美國大型企業為例
    Online Investor Relations Strategies of Top Companies:A Comparative Study of Taiwan and U.S. Corporate Websites
    作者: 江承樺
    Chiang, Cheng-Hua
    貢獻者: 鄭怡卉
    Cheng, I-Huei
    江承樺
    Chiang, Cheng-Hua
    關鍵詞: 企業公關
    投資人關係
    網站
    對話溝通理論
    危機管理
    新冠肺炎
    Corporate Public Relations
    Investor Relations
    Website
    Dialogue Theory
    Crisis Management
    COVID-19
    日期: 2020
    上傳時間: 2020-08-03 18:47:15 (UTC+8)
    摘要: 在現今網路普遍發達的時代，溝通的媒介也變得非常多元，然而對組織來說，網站一直是媒介中最核心的代表之一，尤其對需要進行許多商業往來的企業更是如此，網站成為企業最能有效掌握的的溝通管道。而在企業許多的利益關係人中，投資人則與企業的營運有著密不可分的關聯，除了財務訊息的例行溝通，許多不可預期的危機事件，也是影響股價和投資決策的一大因素，因此如何善用網路來向投資人傳遞完整的訊息已經是許多企業必須正視的問題。本研究以Kent & Taylor提出的對話溝通原則為基礎，用內容分析的方式來了解投資人關係網站的經營現狀。除了對台灣的網站進行量化分析之外，也將其與美國的網站進行比較。本研究在2019年天下雜誌發佈的「2000 大企業調查」和財星雜誌「美國前500強」排名中，各取100個企業的投資人關係網站為樣本，針對網站的「資訊實用性」、「介面易用性」、「再訪參與」和「對話循環」進行分析，總共有29個分析項目，另外在質化觀察部分，則以新冠肺炎疫情作為危機案例，對台美網站來進行觀察和討論。研究結果顯示美國的網站整體表現優於台灣網站，且在不同產業的表現水準也較台灣一致。最後進一步對兩地的網站進行質化觀察，發現美國企業在應對重大危機事件時，較擅長運用網站整合相關訊息並即時發佈，反觀台灣企業在運用網站處理危機時，則相對被動。
    Nowadays, the medium of communication has become very diverse. The website is one of the core representatives of the medium, especially for the corporations. Because the corporations need to conduct many business transactions, the website becomes the most effective channel. Among many kinds of stakeholders, investors are closely related to the operation of the corporations. In addition to the routine financial information, there are many unexpected crises that affect the stock prices and investment decisions, so how to make good use of the investor relations website has become an important issue that many companies need to face.This study attempts to utilize the content analysis method to measure the investor relations websites based on the dialogue strategies proposed by Kent & Taylor. In the study, the Taiwanese websites are compared with the American websites. The samples of two hundred websites are respectively from “Taiwan Top 2000” in CommonWealth Magazine and the “Fortune 500” in Fortune Magazine. There are totally 29 items to test “usefulness of information”, “ease of interface”, “return visits”, and “dialogic loop”. In the qualitative method, the Covid-19 pandemic is used as a crisis case to observe the investor relations websites between two countries.After comparing the websites between two countries, it is found that the overall performance of the American websites is better than that of Taiwanese website. As for the qualitative observations, it is found that the American corporations are better at using investor relations websites to integrate and dislclose the information when facing the crises. In contrast, the Taiwanese companies are relatively passive when using websites to deal with crises.
    參考文獻: 一、中文文獻
    于國欽（2017）。經濟教室－陸客的經濟效應。工商時報。取自https://www.chinatimes.com/newspapers/20170101000389-260209?chdtv。
    天下雜誌（2019）。天下兩千大企業調查排名。取自https://www.cw.com.tw/cw2000/database。
    王石番（1991）。傳播內容分析法。台北：幼獅文化。
    王春妍（2015）。台灣生鮮農產品購物網站內容分析之研究。國立屏東科技大學熱帶農業暨國際合作系碩士論文，屏東縣。取自https://hdl.handle.net/11296/wj55u5。
    王偉丞（2017）。股權所有權與公司績效關聯性之探討與比較-以製造業、服務業及金融業為例。淡江大學財務金融學系碩士班碩士論文，新北市。取自https://hdl.handle.net/11296/htume9。
    台灣證券交易所（2019）。台灣投資人類別交易比重。Stock-ai。取自https://stock-ai.com/grp-Pie-twStock。
    呂文瑄（2018）。政治人物的社群媒體對話溝通策略分析：以第九屆不分區立法委員為例。國立政治大學傳播學院傳播碩士學位學程碩士論文，台北市。 取自https://hdl.handle.net/11296/2p85bn。
    吳宜蓁、葉玫萱（2012）。對話理論與網絡危機溝通: 一個探索性的研究。傳播與社會學刊，22，95-134。
    呂郁青（2018）。台灣投資人關係協會成立：加強上市公司與投資人溝通。Smart自學網。取自http://smart.businessweekly.com.tw/Reading/IndepArticle.aspx?ID=36738。
    呂盈錄（2012）。淺談公開發行公司資訊揭露制度與法制規範。證券暨期貨月刊，30（8），6-17。
    呂淑美（2015）。證交所　擴大CSR報告書範圍。工商時報。取自https://www.chinatimes.com/newspapers/20151021000250-260210?chdtv。
    呂淑美（2019）。IR核心策略座談會 今登場。工商時報。取自https://www.chinatimes.com/newspapers/20190415000339-260206?chdtv。
    余佳寧（2018）。政府運用社群媒體進行危機公關之研究。國立中興大學國家政策與公共事務研究所碩士論文，台中市。取自https://hdl.handle.net/11296/445t9v。
    李美華（譯）（1998）。社會科學研究方法（原作者：Babbie, E.）。台北：時英（原著出版年：1998）。.
    李珮雙（2011）。股票購回與機構投資人關係之再探討。元智大學財務金融學程碩士論文，桃園縣。取自https://hdl.handle.net/11296/3f84rn。
    花佳正（2019）。國際產業分工趨勢與對策。產業雜誌，591。取自https://www.tier.org.tw/achievements/pec3010.aspx?GUID=550bb048-983b-4536-9811-be1fe7b7d95e。
    林子鈞（2014）。投資人關係與台灣證券市場交易活動之關聯性研究。國立臺灣大學財務金融學研究所碩士論文，台北市。 取自https://hdl.handle.net/11296/zpm8n7。
    林玫岑（2009）。以內容分析法衡量網站功能及網站指標-以台灣服務業為例。國立臺灣海洋大學航運管理學系碩士論文，基隆市。取自https://hdl.handle.net/11296/d3vdy7。
    林凱群（2018）。投資人關係座談會 北中南三地獲回響。經濟日報。取自https://money.udn.com/money/story/5635/3406424。
    林凱祥（2019）。投資人關係（IR）在 2019年的挑戰。經濟日報。取自https://money.udn.com/money/story/5635/3604470。
    林燦澤（2019）。集保推出 投資人關係整合平台。工商時報。取自https://www.chinatimes.com/newspapers/20190316001068-260206?chdtv。
    邱榮振（2019）。投資人關係對上市櫃企業的重要性。證券服務，670。取自https://www.twse.com.tw/staticFiles/product/publication/0001067005.pdf。
    周頌宜（2020）。BCG 調查：面對疫情，企業都怎麼因應？給領導者的 12 個建議。經理人月刊。取自https://www.managertoday.com.tw/articles/view/59574。
    寇惠植&蘇嘉瑞（2020）。新冠疫情延燒 KPMG：生醫產業數位化將有三大改變。KPMG。取自https://home.kpmg/tw/zh/home/media/press-releases/2020/03/tw-covid19-healthcare-industry.html。
    洪智慧（2007）。投資人關係經營之公共關係策略探討—以汽車及零件業上市公司為例。國立中山大學傳播管理研究所碩士論文，高雄市。取自https://hdl.handle.net/11296/7jdnga。
    莊宜軒（2011）。企業Facebook粉絲專頁之公關策略分析。國立政治大學廣告研究所碩士論文，台北市。 取自https://hdl.handle.net/11296/8pn2kn。
    孫秀蕙（1997）。公共關係：理論、策略與研究實例。台北：正中書局。
    孫秀蕙（2004）。建立企業網頁公關效果評估指標—以2002年臺灣五百大服務業為例。廣告學研究，21，1-28。
    張弘遠（2020）。新冠肺炎衝擊全球經濟。中華民國全國工業總會。取自http://www.cnfi.org.tw/front/bin/ptdetail.phtml?Part=magazine10904-601-2。
    張坤益（2013）。職業籃球隊網站內容分析之研究。國立新竹教育大學體育學系碩士班碩士論文，新竹市。取自https://hdl.handle.net/11296/pc2ts3。
    張簡佳怡（2016）。投資人關係在台灣企業中扮演的角色及權力關係。國立政治大學國際傳播英語碩士學位學程(IMICS)碩士論文，台北市。取自https://hdl.handle.net/11296/76gs5y。
    陳永吉（2020）。公司治理評鑑 6年來成效顯著。自由時報。取自https://ec.ltn.com.tw/article/paper/1374459。
    陳佳妤（2009）。企業持續性的競爭優勢–以台灣1000大上市企業為例。國立政治大學國際經營與貿易研究所碩士論文，台北市。 取自https://hdl.handle.net/11296/nvtk3h。
    陳柏寧（2005）。企業投資人關係與企業價值關聯性之研究-以上市資訊電子產業為例。淡江大學會計學系碩士班碩士論文，新北市。取自https://hdl.handle.net/11296/g49g2j。
    陳昱光（2019）。提升台灣國際排名 溝通是關鍵。工商時報。取自https://www.chinatimes.com/newspapers/20190401000325-260210?chdtv。
    陳昱亨（2001）。創業家與投資人關係之研究：程序公平理論之應用。國立高雄第一科技大學金融營運系碩士班碩士論文，高雄市。取自https://hdl.handle.net/11296/59gwub。
    陳冠宙et al.（2005）。影響上市公司網站資訊透明度因子之實證。會計與公司治理，2(1)，33-59。
    陳淑珠（2005）。公司治理、公司價值與投資人關係關聯性之研究－以台灣上市公司之投資人為研究對象。靜宜大學管理碩士在職專班碩士論文，台中市。取自https://hdl.handle.net/11296/zdydav。
    陳梅英（2019）。金融圈常用「黑天鵝」、「灰犀牛」到底啥意思？央行臉書來釋疑。自由時報。取自https://ec.ltn.com.tw/article/breakingnews/2760372。
    陳蕙綾（2020）。外資持有台股市值近4成 上市櫃公司英文版重訊7月開始推動。鉅亨網。取自https://news.cnyes.com/news/id/4495087。
    康榮寶et al.（1995）。財報的揭露管理研究應全面展開。會計研究月刊，115，40-46。
    曾羨雯（2010）。投資人關係管理對公司價值認知之影響。國立中央大學企業管理學系碩士在職專班碩士論文，桃園縣。取自https://hdl.handle.net/11296/g3pnzg。
    黃和傑（2006）。投資人關係部門成立對公司的影響。國立成功大學高階管理碩士在職專班碩士論文，台南市。取自https://hdl.handle.net/11296/2chxbb。
    黃嘉怡（2012）。上市電子公司之投資人關係管理。國立臺灣科技大學財務金融研究所碩士論文，台北市。取自https://hdl.handle.net/11296/8r32tu。
    葉育瑋（2010）。臺灣前五百大服務業企業網站之公關效果評估指標研究。國立政治大學廣告研究所碩士論文，台北市。取自https://hdl.handle.net/11296/m69z8v。
    楊意菁（2011）。企業公民、網路公關與公眾溝通: 以台灣企業網站為例。中華傳播學刊，103，1-28。
    劉倩妏（2004）。以投資人關係為目的之資訊揭露。國立中正大學企業管理研究所碩士論文，嘉義縣。取自https://hdl.handle.net/11296/s5qnm9。
    賴琬仍（2017）。台灣老人福利機構網站內容分析之研究。國立暨南國際大學諮商心理與人力資源發展學系終身學習與人力資源發展研究所碩士論文，南投縣。取自https://hdl.handle.net/11296/2ak59k。
    劉席瑋（2016）。台灣上市生技公司重大訊息揭露與投資人關係研究。國立政治大學經營管理碩士學程(EMBA)碩士論文，台北市。取自https://hdl.handle.net/11296/mnc67c。
    薛育婷（2013）。醫療觀光標竿國家網站內容分析。國立臺北護理健康大學旅遊健康研究所碩士論文，台北市。 取自https://hdl.handle.net/11296/dbcc3y。
    龔冠華（2005）。企業對投資人關係經營之網站效果差異性研究。國立交通大學傳播研究所碩士論文，新竹市。取自https://hdl.handle.net/11296/2nepv3。
    楊欣穎、于沛帆（2019）。臺灣證券交易所公司治理部專員投資人關係座談會紀實。證券服務雙月刊。取自http://www.twse.com.tw/ch/products/publication/download/0001066805.pdf。
    證券暨期貨市場發展基金會（2020）。公司治理評鑑簡介。取自https://www.sfi.org.tw/cga/cga1。

    二、英文文獻
    AbuGhazaleh, N. M., Qasim, A., & Haddad, A. E. (2012). Perceptions and attitudes toward corporate website presence and its use in investor relations in the Jordanian context. Advances in Accounting, 28(1), 1-10.
    Alfonso, G. H., & Suzanne, S. (2008). Crisis communications management on the web: how internet‐based technologies are changing the way public relations professionals handle business crises. Journal of Contingencies and Crisis Management, 16(3), 143-153.
    Angehrn, A. (1997). Designing mature Internet business strategies: the ICDT model. European Management Journal, 15(4), 361-369.
    Ashbaugh, H., Johnstone, K. M., & Warfield, T. D. (1999). Corporate reporting on the Internet. Accounting Horizons, 13(3), 241-257.
    Baard, R., & Nel, G. (2011). Corporate websites in Africa: Has online investor relations communication improved during the past four years? Evidence from Egypt, Kenya, Morocco, Nigeria and Tunisia. South African Journal of Information Management, 13(1), 1-7.
    Bollen, L., Hassink, H., & Bozic, G. (2006). Measuring and explaining the quality of Internet investor relations activities: a multinational empirical analysis. International Journal of Accounting Information Systems, 7(4), 273-298.
    Brennan, N. M. and S. Kelly (2000). Use of the Internet by Irish companies for investor relations purposes. IBAR–Irish Business and Administrative Research, 21(2): 107-135.
    Chandler, C. S. (2014). Investor relations from the perspective of CEOs. International Journal of Strategic Communication, 8(3), 160-176.
    Chen, H. C., Hsu, P. Y., Cheng, M. S., Lei, H. T., & Wu, C. F. (2017). An Exploratory Study of Factors Affecting Number of Fans on Facebook Based on Dialogic Theory. In International Conference on Swarm Intelligence (p. 538-546). Cham, Zug : Springer.
    Cheng, Y. (2018). How social media is changing crisis communication strategies: Evidence from the updated literature. Journal of contingencies and crisis management, 26(1), 58-68.
    Clarke, G. and L. Murray (2000). Investor relations: perceptions of the annual statement. Corporate communications: An International Journal 5(3): 144-151.
    Coombs, W. T. (1998).The Internet as potential equalizer: New leverage for confronting social irresponsibility. Public Relations Review, 24(3), 289-290.
    Craven, B. M., & Marston, C. L. (1999). Financial reporting on the Internet by leading UK companies. European Accounting Review, 8(2), 321-333.
    Debreceny, R., Gray, G. L., & Rahman, A. (2002). The determinants of Internet financial reporting. Journal of Accounting and Public policy, 21(4-5), 371-394.
    Deller, D., Stubenrath, M., & Weber, C. (1999). A survey on the use of the Internet for investor relations in the USA, the UK and Germany. European Accounting Review, 8(2), 351-364.
    Eccles, R. G., & Mavrinac, S. C. (1995). Improving the corporate disclosure process. MIT Sloan Management Review, 36(4), 11.
    Ettredge, M., Richardson, V. J., & Scholz, S. (2001). The presentation of financial information at corporate Web sites. International Journal of Accounting Information Systems, 2(3), 149-168.
    Fortune(2019). Fortune 500 Rank. Fortune Magazine. Retrieved from https://fortune.com/fortune500/.
    Gackowski, T.(2017).The idea of investor relations in the modern economy: a communication approach. Economic research-Ekonomska istraživanja, 30(1), 1-13.
    García García, M., Carrillo-Durán, M. V., & Tato Jimenez, J. L. (2017). Online corporate communications: website usability and content. Journal of Communication Management, 21(2), 140-154.
    Geerings, J., Bollen, L. H., & Hassink, H. F. (2003). Investor relations on the Internet: a survey of the Euronext zone. European Accounting Review, 12(3), 567-579.
    Greer, R. P.(1989). Creating Effective Relationships with Employee-Shareholders. In Nichols, D. R(Ed.). The Handbook of Investor Relations. Hollywood, IL : Dow Jones and Company, Inc.
    Goczol, J., & Scoubeau, C. (2003). Corporate communication and strategy in the field of projects. Corporate Communications: An International Journal, 8(1), 60-66.
    Grunig, J. E., & Hunt, T. (1984). Managing Public Relations. New York, NY: Holt, Rinehart and Winston.
    Hedlin, P. (1999). The Internet as a vehicle for investor relations: the Swedish case. European Accounting Review, 8(2), 373-381.
    Hockerts, K., & Moir, L. (2004). Communicating corporate responsibility to investors: The changing role of the investor relations function. Journal of Business Ethics, 52(1), 85-98.
    Holsti, O. R. (1969). Content Analysis for the Social Sciences and Humanities. Reading, MA: Addison-Wesley.
    Horton, J. L. (2001). Online Public Relations: A Handbook for Practitioners. Westport, CT: Greenwood.
    Ibrahim, M. (2016). Evaluating hotel websites as a marketing communication channel: A dialogic perspective. Information Development, 32(3), 718-727.
    Ingley, C., Mueller, J., & Cocks, G. (2011). The financial crisis, investor activists and corporate strategy: will this mean shareholders in the boardroom?. Journal of Management & Governance, 15(4), 557-587.
    Jiang, J., & Wei, R. (2013). Power distance and online organization–public relationship building: a comparative analysis of US and Chinese corporate websites. Chinese Journal of Communication, 6(1), 81-102.
    Jones, S. L. (2015). A re-examination of Fortune 500 homepage design practices. IEEE Transactions on Professional Communication, 58(1), 20-44.
    Krippendorff, K. 2012. Content Analysis: An Introduction to Its Methodology (2nd ed.). ThousandOaks, Calif: Sage.
    Kent, M. L., & Taylor, M. (1998). Building dialogic relationships through the World Wide Web. Public Relations Review, 24(3), 321-334.
    Lincoln, P. C.(1989). Investor Relations: The User’s Perspective. In Nichols, D. R. The Handbook of Investor Relations. Hollywood, IL: Dow Jones and Company, Inc.
    Laskin, A. V. (2010). Investor relations. In R. L. Heath (Ed.), The Sage Handbook of Public Relations(pp. 611-621). Thousand Oaks, CA: Sage.
    Laskin, A. V. (2011). How investor relations contributes to the corporate bottom line. Journal of Public Relations Research, 23(3), 302-324.
    Ma, L. F., & Liu, H. (2009). Some Considerations on the Role of Investor Relation Management in Corporate Governance Crisis [J]. China Business and Market, 11.
    Mahoney, W. F. (1991). Investor relations: The Professional`s Guide to Financial Marketing and Communications. New York, NY: New York Inst. of Finance.
    Marston, C. (1996). The organization of the investor relations function by large UK quoted companies. Omega, 24(4), 477-488.
    McCorkindale, T., & Morgoch, M. (2013). An analysis of the mobile readiness and dialogic principles on Fortune 500 mobile websites. Public Relations Review, 39(3), 193-197.
    Novick, M. R., Lewis, C., & Jackson, P. H. (1973). The estimation of proportions in a groups. Psychometrika, 38(1), 19-46.
    Park, J., Lee, H., & Hong, H. (2016). The analysis of self-presentation of Fortune 500 corporations in corporate web sites. Business & Society, 55(5), 706-737.
    Park, H., & Reber, B. H. (2008). Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships. Public Relations Review, 34(4), 409-411.
    Patel, N. (2012). Investor relations on the Internet: An empirical study of Indian listed companies. IUP Journal of Corporate Governance, 11(2), 45.
    Petersen, B. K., & Martin, H. J. (1996). CEO perceptions of investor relations as a public relations function: An exploratory study. Journal of Public Relations Research, 8(3), 173-209.
    Pettigrew, J. E., & Reber, B. H. (2010). The new dynamic in corporate media relations: How Fortune 500 companies are using virtual press rooms to engage the press. Journal of Public Relations Research, 22(4), 404-428.
    Pincus, T. H. (1989). Emerging from the dark ages: An overview of the investor relations art today. The Handbook of Investor Relations, Dow Jones-Irwin, Homewood, IL, 1-18.
    Popa, A., Blidisel, R., & Pop, A. (2008). Investor relations on the internet. An empirical study of Romanian listed companies. In Proceedings Papers of Business Sciences: Symposium for Young Researchers (FIKUSZ) (pp. 187-197).
    Rao, H. & K. Sivakumar (1999). Institutional sources of boundary-spanning structures: The establishment of investor relations departments in the Fortune 500 industrials. Organization Science 10(1): 27-42.
    Rybalko, S., & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336-341.
    Sabeh, Z., Flora, M., & Khairan, F. (2000). Corporate citizenship as a factor of corporate communication. Corporate Communications: An International Journal, 5(4), 210-214.
    Salvioni, D., & Gennari, F. (2017). CSR, sustainable value creation and shareholder relations. Salvioni, DM & Gennari, F.(2017). CSR, Sustainable Value Creation and Shareholder Relations, Symphonya. Emerging Issues in Management (symphonya. unimib. it), 1, 36-49.
    Scott, W. A. (1955). Reliability of content analysis: The case of nominal scale coding. Public Opinion Quarterly, 19(3), 321–325.
    Scott Payton （2018）. Eight tips from the world’s best IR websites. Investor Magazine. Retrieved from https://www.irmagazine.com/technology-social-media/eight-tips-worlds-best-ir-websites .
    Seitel, F. P. (1992). The Practice of Public Relations (5th ed.). New York: Macmillan.
    Shin, W., & Huh, J. (2009). Multinational corporate website strategies and influencing factors: A comparison of Us and Korean corporate websites. Journal of Marketing Communications, 15(5), 287-310.
    Sommerfeldt, E. J., & Yang, A. (2018). Notes on a dialogue: twenty years of digital dialogic communication research in public relations. Journal Journal of Public Relations Research, 30(3): 59-64.
    Spataro, M. (1998). Net relations: A fusion of direct marketing and public relations. Direct Marketing, 61(4), 16-19.
    Taylor, M., Kent, M. L., & White, W. J. (2001). How activist organizations are using the Internet to build relationships. Public Relations Review, 27(3), 263-284.
    Taylor, M., & Kent, M. L. (2007). Taxonomy of mediated crisis responses. Public Relations Review, 33(2), 140-146.
    Tuominen, P. (1997). Investor relations: a Nordic School approach. Corporate Communications: An International Journal, 2(1): 46-55.
    Tucker, K., & Derelian, D. (1989). Public Relations Writing: A Planned Approach for Creating Results. Upper Saddle River, NJ: Prentice Hall.
    Uysal, N. (2014). The expanded role of investor relations: Socially responsible investing, shareholder activism, and organizational legitimacy. International Journal of Strategic Communication, 8(3), 215-230.
    Veil, S. R., Buehner, T., & Palenchar, M. J. (2011). A work‐in‐process literature review: Incorporating social media in risk and crisis communication. Journal of contingencies and crisis management, 19(2), 110-122.
    Wang, Y., & Yang, Y. (2017). How do organizations use social media to build dialogic relationships? A comparison between nonprofit and for-profit organizations. In 20TH International Public Relations Research Conference (p. 390).
    Whitten, R. L., & Coombs, W. T. (2017). Crisis Communication Insights and Implications for Investor Relations. The Handbook of Financial Communication and Investor Relations, 23.
    Wilcox, D. L., Cameron, G. T., & Reber, B. H. (2014). Public Relations: Strategies and Tactics (14th ed.). Upper Saddle River, NJ: Pearson.
    Wirtz, J. G., & Zimbres, T. M. (2018). A systematic analysis of research applying principles of dialogic communication’to organizational websites, blogs, and social media: Implications for theory and practice. Journal of Public Relations Research, 30(1-2), 5-34.
    White, C., & Raman, N. (1999). The World Wide Web as a public relations medium: The use of research, planning, and evaluation in Web site development. Public Relations Review, 25(4), 405-419.
    Yanjie, F., & Wan, T. (2013). Website-based investor relations: a comparison between developed and developing economies. Online Information Review, 37(6), 946-968.
    描述: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    106464032
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0106464032
    資料類型: thesis
    DOI: 10.6814/NCCU202000707
    顯示於類別:[傳播學院傳播碩士學位學程] 學位論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    403201.pdf7057KbAdobe PDF2193檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋