Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/131341
|
| Title: | 微型企業創業關鍵因素之研究—以約會產業為例
A Study in Micro-Business Startups - A Case Study in the Dating Industry |
| Authors: | 段俊廷
Duan, Jim-Tim |
| Contributors: | 陳立民
段俊廷
Duan, Jim-Tim |
| Keywords: | 約會產業
商業模式
精實創業 |
| Date: | 2020 |
| Issue Date: | 2020-08-03 18:41:03 (UTC+8) |
| Abstract: | 在世界各地的約會產業規模普遍偏小，常以微型企業的形式經營；儘管如此，在美國的產值仍有近一億美元之多，不容小覷；同時近年創業公司數量雖不斷地成長，卻鮮有創業公司能夠成功持續存活經營多年。約會產業也不例外，在面對競爭激烈、高壓的社會環境中，僅有極少數個體能成功永續經營並長久發展。
本研究以約會產業為個案，檢視個案公司創業期間的變化，並以商業模式圖細分商業活動項目。使用商業模式圖為基底，以精實創業理論檢視商業行動中符合理論框架下的過程，辨識精實創業實際應用在約會產業中的樣貌，探討個案公司在創新創業理論中經營過程以及永續經營至今的方式。
本研究發現此類微型企業只要在核心賣點上發揮所長，不斷緊貼市場擴大產品服務項目，並在發展到一定程度後進行事業體其他層面的擴張；對於企業本身的成長是有正面幫助的。
The Dating Industry has always remained a relatively small-scale industry, oftentimes seen run as micro-businesses across the globe. Despite that fact, the industry is valued at nearly 100 million USD in the United States alone. The number of startups has seen steady growth over the years, although not many survived for over a number of years. The Dating Industry is no exception, where this research observed few companies stand strong and resilient in this strenuous and competitive climate for startups.
This research is based on a case study of DatingDoc. Firstly, the research starts by examining the significant changes within the startup from its inception to its current state. The research then compiles the business activities of DatingDoc onto a Business Model Canvas, which serves as a basis of our core research. The core, which is the Lean Startup theory, the research use to apply onto the Business Model Canvas of the case, and realize a Lean Startup case for the Dating Industry. In studying the case, the research found that zoom-in pivots fit best with the growth methods of micro-businesses. And it is also important to solidify the logic behind a fitting growth engine to push the company forward. Furthermore, the idea of securing a formal company structure in operations is especially important for industries that are niche, in order to find success and longevity in the future of the company.
In conclusion, this research found that it is conducive for the growth of the micro-businesses as long as they make the best of the core selling points and expand their businesses in due course. |
| Reference: | 中文文獻
黃暖雲 台北產經（2016）。 全球創業觀察—2017全球創業精神暨發展指數 （Global Entrepreneurship Index, GEI ...取自：https://www.taipeiecon.taipei/article_cont.aspx?MSid=712143753265006557&MmmID=1205&CatID=707755502234500202。
鈕文英, & 吳裕益 （Eds.）。（2015）。 單一個案研究法：研究設計與後設分析。心理。
楊政學（2005）。 企業研究方法，臺北縣五股鄉：普林斯頓國際。
蔡芃敏.中央通訊社（2019）。中小企業穩定成長家數及就業人口創4年新高。 取自：
https://www.cna.com.tw/news/afe/201911050342.aspx。
英文文獻
Almog, R., & Kaplan, D. (2015). The Nerd and His Discontent. Men and Masculinities, 20(1), 27–48. doi:10.1177/1097184x15613831
Amanullah, A. N. A. A., Aziz, N. F. A., Hadi, F. N., & Ibrahim, J. (2015). Comparison of Business Model Canvas (BMC) among the three consulting companies. International Journal of Computer Science and Information Technology Research, 3(2), 462-471.
Anderson, E., Lim, S. Y., & Joglekar, N. (2017, January). Are more frequent releases always better? dynamics of pivoting, scaling, and the Minimum Viable Product. In Proceedings of the 50th Hawaii International Conference on System Sciences. (HICSS-50)
Bajwa, S. S., Wang, X., Duc, A. N., & Abrahamsson, P. (2016, June). How do software startups pivot? empirical results from a multiple case study. In International Conference of Software Business , pp. 169-176. Springer, Cham.
Bajwa, S. S., Wang, X., Duc, A. N., Chanin, R. M., Prikladnicki, R., Pompermaier, L. B., & Abrahamsson, P. (2017). Start-ups Must Be Ready to Pivot. IEEE Software, 34(3), 18-22.
Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A Literature and Practice Review to Develop Sustainable Business Model Archetypes. Journal of cleaner production, 65, 42-56.
Borissova, B. (2019). The highly controversial industry of pick-up artists is actually booming right now. Retrieved 8 May 2020, from https://screenshot-magazine.com/the-future/pick-up-artists-industry/
Carland, J.W., F. Hoy, W.R. Boulton,and J.C. Carland (1984). Differentiating Entrepreneurs from Small Business Owners: A Conceptualization, Academy of Management Review 9(2), 354–359.
Chandler, G.N. and Hanks, S.H. (1993) Measuring the performance of emerging businesses: a validation study. Journal of Business Venturing, 8 (5), 391–391.
De Reuver, M., Bouwman, H., & Haaker, T. (2013). Business model roadmapping: A practical approach to come from an existing to a desired business model. International Journal of Innovation Management, 17(01), 1340006.
Doganova, L., & Eyquem-Renault, M. (2009). What do business models do?: Innovation devices in technology entrepreneurship. Research Policy, 38(10), 1559-1570.
Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S., & Namitulina, A. (2015). The innovative business model canvas in the system of effective budgeting. Asian Social Science, 11(7), 290-296.
Eppler, M. J., Hoffmann, F., & Bresciani, S. (2011). New business models through collaborative idea generation. International Journal of Innovation Management, 15(06), 1323-1341.
Felin, T., Gambardella, A., Stern, S., & Zenger, T. (2019). Lean startup and the business model: Experimentation revisited. Long Range Planning, doi: 10.1016/j.lrp.2019.06.002.
Gartner, W. B., & Carter, N. M. (2003). Entrepreneurial behavior and firm organizing processes. Handbook of Entrepreneurship Research , pp. 195-221). Springer, Boston, MA.
Ghorashi, H. (2015). Challenges of the Lean Startup Method: Entrepreneurial Knowledge Management during the BML-Loop (Bachelor`s thesis, University of Twente).
Gillham, B. (2000). Case Study Research Methods. Bloomsbury Publishing.
Guion, L. A., Diehl, D. C., & McDonald, D. (2001). Conducting an in-depth Interview. McCarty Hall, FL: University of Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, EDIS.
Günzel, F., & Holm, A. B. (2013). One size does not fit all—understanding the front-end and back-end of business model innovation. International Journal of Innovation Management, 17(01), 1340002.
Hall, G., & Fulshaw, S. (1991). Factors associated with relative performance amongst small firms in the British instrumentation sector. Manchester, UK: Manchester Business School, pp. 227–237, Avebury, Aldershot.
Hill, A. (2017, November 2). Meet Eric Ries - reluctant start-up guru who sparked a movement. Retrieved from https://www.ft.com/content/81182ae2-b812-11e7-9bfb-4a9c83ffa852 .
Hodgetts, R. M., & Kuratko, D. F. (2001). Entrepreneurship: A Contemporary Approach. South-Western/Thomson Learning.
Hokkanen, L., Kuusinen, K., & Väänänen, K. (2016, May). Minimum viable user experience: A framework for supporting product design in startups. In International Conference on Agile Software Development , pp. 66-78. Springer, Cham.
Jackson, W. T., Scott, D. J., & Schwagler, N. (2015). Using the business model canvas as a methods approach to teaching entrepreneurial finance. Journal of Entrepreneurship Education, 18(2), 99-111.
Kale, S. (2019). 50 years of pickup artists: why is the toxic skill still so in demand?. Retrieved 30 April 2020, from https://www.theguardian.com/lifeandstyle/2019/nov/05/pickup-artists-teaching-men-approach-women-industry-street-harassment
Kao, J. J., & Stevenson, H. H. (1985). Entrepreneurship, what it is and how to teach it: a collection of working papers based on a colloquium held at Harvard Business School, July 5-8, 1983. The School.
Landstrom, H. (2007). Pioneers in entrepreneurship and small business research (Vol. 8). Springer Science & Business Media.
Maurya, A. (2016). Scaling lean: Mastering the key metrics for startup growth. Penguin.
Moogk, D. R. (2012). Minimum viable product and the importance of experimentation in technology startups. Technology Innovation Management Review, 2(3), 23-66.
Ojasalo, K., & Ojasalo, J. (2015). Adapting business model thinking to service logic: an empirical study on developing a service design tool. The Nordic School, pp. 321.
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons.
Perren, L. (2000). Factors in the growth of micro-enterprises (part 2): exploring the implication. Journal of Small Business and Enterprise Development, 7 (1), 58–68.
Rao, A. S. (2014). Minimum Viable Product (MVP) for Product startup: An Indian perspective, Forum for Knowledge Sharing IX Annual Conference: October, pp. 27-29.
Ries, E. (2011). The Lean Startup: How Today`s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Currency.
Stewart, W.H., W.E. Watson, J.C. Carland and J.W. Carland (1998). A Proclivity for Entrepreneurship: A Comparison of Entrepreneurs, Small Business Owners, and Corporate Managers, Journal of Business Venturing 14(2), 189–214.
Timmons, J. A., Smollen, L. E., & Dingee, A. L. (1977). New venture creation: a guide to small business development , 1, Irwin Professional Publishing.
Umar, A., Sasongko, A. H., & Aguzman, G. (2018). Business model canvas as a solution for competing strategy of small business in Indonesia. International Journal of Entrepreneurship.
Van Praag, C. M. (2003). Business survival and success of young small business owners. Small Business Economics, 21(1), 1-17.
Venkataraman, S. (1997). The Distinctive Domain of Entrepreneurship Research , 1, 119-38.
Yin, R. K. (1994). Discovering the future of the case study. Method in evaluation research. Evaluation Practice, 15(3), 283-290.
Zolnowski, A., Weiß, C., & Böhmann, T. (2014). Representing Service Business Models with the Service Business Model Canvas--The Case of a Mobile Payment Service in the Retail Industry. 2014 47th Hawaii International Conference on System Sciences, 718-727. IEEE. |
| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
107363007 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107363007 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000754 |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| 300701.pdf | 1050Kb | Adobe PDF2 | 189 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
