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    题名: 法國芙蓉花自動販賣機
    Flower Kiosks Implementation
    作者: 卡紗迪
    Cambriel, Charlotte
    贡献者: 張大為
    Chang, David
    卡紗迪
    Charlotte Cambriel
    关键词: 合夥
    花卉銷售
    自動販賣機
    便利
    使大眾化
    partnership
    flower sales
    vending machine
    convenient
    democratise
    日期: 2020
    上传时间: 2020-08-03 17:48:23 (UTC+8)
    摘要: Le Kiosque d’Hibiscus is a project born in partnership with Hibiscus, a French flower brand. Our company goal is to simplify the flowers buying process. To do so, we will initiate flower sales in vending machine first in Nantes area, and then nationally. In the following business plan, we defined the vending machine as a ‘kiosk’. The concept is simple: people can pick flowers or potted plants whenever they want in our kiosk. We want to sell dream as much as we want the kiosk to be convenient for our future customers. “Emotions & Beauty at every corner!”
    Our company is entering a niche. The main challenge will be to democratise the purchase of flowers in a vending machine. Thus, we should make a huge focus on promotion, its brand identity. The led market study proved that there is a need. The kiosk should be implemented in different strategical locations such as Railway stations, Hospital, Shops’ parking. The project is mainly targeting students, working people who are too busy to shop the day. (18-60 years old)
    The logistic of our business is simple: we order flowers bouquets and plants from Hibiscus. Hibiscus delivers the flowers to the kiosk. During this time, we can focus on the promotion and the business development. The kiosks will be opened step-by-steps to reduce the risk and impact of failure.
    Finally, the capital needed to launch the project is below 20,000 €. Hibiscus, the parent company, will support the launching cost. Moreover, the financial study showed our project should be quickly profitable. (Year 2)
    參考文獻: Authors of Ooreka. Regulations regarding French Vending Machines. Available from: https://distributeur-automatique.ooreka.fr/comprendre/reglementation-distributeur-automatique

    Hibiscus Online Website. Available from: https://nantes.hibiscusfleurs.fr

    Heemskerk Flowers Online Website. Available from: https://en.heemskerkflowers.com/

    AIMR, retirement house Online Website. Available from: http://www.aimr.fr/)

    Ledroux, E.L (2018, May) Interview Les echos ‘The French Flower Market’. Available from: https://videos.lesechos.fr/lesechos/invite-des-echos/le-marche-des-fleurs-est-stable-a-environ-3-milliards-deuros-en-france-selon-eric-ledroux-interflora/ksm3pz

    Floranova Group. The flower Market. Available from: https://www.groupe-floranova.fr/blank-1

    Business Scoot. (May 2020). Market studies: The French Flower Market. Available from: https://www.businesscoot.com/fr/etude/le-marche-des-fleurs-france

    Specktor, B.S. Meanings of flowers. Available from: https://www.selection.ca/maison/jardinage/6-couleurs-de-rose-et-leur-signification/

    Jean-Marie. The language of flowers. Available from: https://conseil.manomano.fr/le-langage-des-fleurs-5004

    Planestocope. Yearly funerals in France. Available from: https://www.planetoscope.com/mortalite/1593-nombre-de-cremations-incinerations-pour-les-obseques-en-france.html

    Vending Machines in France. Available from: https://www.distributeurautomatique.pro/

    Rockflowers, Online Website. Available from: https://www.rockflower.london/

    Rockflowers Kiosk Supplier, Online Website. Available from: https://rockflower.co.uk/products/

    Scott, E.L. (2019, April) Vending machine in Clapham lets you get fresh flowers 24/7. Available from: https://metro.co.uk/2019/04/07/vending-machine-clapham-lets-get-fresh-flowers-24-7-9129239/?ito=cbshare

    Lumen learning. Promotion. Available from:
    https://courses.lumenlearning.com/boundless-business/chapter/promotion/

    Addict Group. Referencing a business on Google Map. Available from: https://www.addictgroup.fr/ajouter-son-commerce-sur-google-maps/

    Nantes Metropole, Explain (2019) Studie: car circulations in Orvault. Available from:
    https://metropole.nantes.fr/files/pdf/participer/coconstruction-connaissances/etudes-circulation1-2-Orvault.pdf

    Insee, Online Website. Available from: www.insee.com

    Agence Juridique. How to create a subsidiary in France. Available from:
    https://agence-juridique.com/articles/creer-une-filiale-en-france#

    Companeo. French consumption in vending machines. Available from:
    https://www.companeo.com/distribution-automatique-o-c-s/FAQ/consommation-electrique-distributeur-automatique)

    BHD Pub, Online Website. Available from:
    http://www.bhdpub.fr/v1/public/fr/marquage_publicitaire/bhd_pub/bhdpub.php

    Legal Start. Computing changes in net working capital. Available from: https://www.legalstart.fr/fiches-pratiques/financement/calculer-le-besoin-de-financement/

    Health Clinic Jules Verne, Online Website. Available from: www.cliniquejulesverne.fr

    Health Clinic Reze, Online Website. Available from: http://www.groupeconfluent.fr/fr/
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    108933063
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108933063
    数据类型: thesis
    DOI: 10.6814/NCCU202000788
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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