政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/131056

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/131056

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/131056

Title:	雲端服務創新: 以電子商務新創平台為例 Cloud Services for Innovation – Implications for E-Commerce Startups
Authors:	羅愛天 Luy, Ann-Kathrin
Contributors:	尚孝純 Shang, Shari 羅愛天 Ann-Kathrin Luy
Keywords:	軟體即服務電子商務初創公司雲端運算關鍵成功因素 SaaS E-Commerce Startups Cloud Computing Critical Success Factors
Date:	2020
Issue Date:	2020-08-03 17:48:09 (UTC+8)
Abstract:	This thesis explores the topic of E-commerce as a Service with focus on startup businesses. It provides an explanation for what E-commerce as a Service is and also sheds light on related aspects. In a literature review, existing research is examined to identify critical success factors for e-commerce startups. The identified factors are: service quality, system quality, information quality, website design, interactivity, data security, playfulness, cost and payment structure, personalization, scalability and ease of use. The thesis also provides a list with services currently offered for e-commerce businesses in the field and gives an overview of decision-making criteria that helps startups to choose the most appropriate provider. To test whether the identified critical success factors are exhaustive and indeed critical for an e-commerce startup’s success, a quasi-experiment is conducted. The quasi-experiment finds interactivity, playfulness, cost and payment structure, personalization and ease of use to be critical for business success. The other factors identified in the literature review could not be tested, due to the nature of the experiment. In addition to the critical success factors addressed in previous research, the quasi-experiment finds connection to social media and analytics to be further factors that should be added to the list. Factors concerning the business aspect are also identified in the quasi-experiment.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 108933060
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108933060
Data Type:	thesis
DOI:	10.6814/NCCU202000751
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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