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    题名: 中小企業網路開發研究 – 以IMBA學生會網站為例
    Web development for small and medium enterprises – A case study of IMBA Student Council Website
    作者: 娜斯佳
    Bobrova, Anastasiia
    贡献者: 尚孝純
    Shang, Shari
    娜斯佳
    Anastasiia Bobrova
    关键词: 網站開發
    電子商務
    網站建立器
    中小企業
    國立政治大學
    IMBA學生會
    web development
    e-commerce
    website builder
    SMEs
    NCCU
    IMBA Student Council
    日期: 2020
    上传时间: 2020-08-03 17:48:03 (UTC+8)
    摘要: It was estimated that more than half of world population is connected to the internet and this trend is projected to continue. This trend impacts the way of doing business as enterprises attempt to follow their customers online. Hence, the objective of the study is to explore how small and medium enterprises can leverage the available tools in building an effective e-commerce model.
    In order to achieve the objective, the author evaluates the theoretical background of the web development process for SMEs, including the website types and roles, web development tools and models to test the perceived quality of the websites. For the study the author also analyses the case of the NCCU IMBA Student Council website. To test the perceived quality of the evaluated case website among main target audience the survey was developed and 84 respondents were interviewed. The collected data was used for quantitative analysis.
    The outcome of the current research is both theoretical and practical. Based on the theoretical part of the study the universal web development process was identified for the SMEs, including the selection of an appropriate web development tool. The analyses of the case study helped to examine the proposed process on the practical example. According to the conducted survey the perceived quality of the analyzed website is comparatively high among the respondents. In response to this, the proposed web development process could be recognized as relatively working for the small and medium enterprises.
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    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    107933051
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107933051
    数据类型: thesis
    DOI: 10.6814/NCCU202000684
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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