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    題名: 企劃書: 南韓大邱線上市場行銷
    Business Plan for Online Marketing in Daegu, South Korea
    作者: 蔡政勳
    Chae, Jeonghoun
    貢獻者: 周德宇
    Chou, Te-yu
    蔡政勳
    Jeonghoun Chae
    關鍵詞: 線上行銷
    廣告
    獨資企業
    餐廳
    咖啡廳
    臉書
    由Naver集團開發的社群應用程式
    Online marketing
    Advertising
    Sole proprietor
    Restaurant
    Café
    Facebook
    Naver Band
    日期: 2020
    上傳時間: 2020-08-03 17:47:15 (UTC+8)
    摘要: Being designed and planned by an IMBA student who has a great interest in online marketing, this Business Plan for Online Marketing in Daegu, South Korea was made with the desire of supporting a lot of sole proprietors who have difficulty in advertising for themselves.
    For more details, this business is expected to play a role as an advertising agency and runs an online community where the customers can raise a question, share their experience and communicate one another. Based on this community, this business plan anticipates that they can stand up for themselves without any help from others such as common advertising agency or influencers to which they have to pay high cost in order to advertise.
    The business plan is made on the basis of 04 year period, emphasizing the core business and founder’s value, operational principles, and business model.
    參考文獻: References in English
    1. Statista, 2020. Digital Advertising Outlook in Korea[https://www.statista.com/outlook/216/125/digital-advertising/south-korea]
    2. Wikipedia, 2020. Naver Corporation [https://en.wikipedia.org/wiki/Naver_Corporation]
    3. Investopedia, 2020. Porter’s Five Forces [https://www.investopedia.com/terms/p/porter.asp]
    4. Wikipedia, 2020. Daum [https://en.wikipedia.org/wiki/Daum_(web_portal)]
    5. Wikipedia, 2019. Engel’s law [https://en.wikipedia.org/wiki/Engel`s_law]
    6. Facebook. Facebook Ad examples [https://www.facebook.com/business/help/840059356036765?id=802745156580214]
    7. Wikipedia, 2020. Flat rate pricing [https://en.wikipedia.org/wiki/Flat_rate]
    8. Facebook, 2018. Facebook Badge System [https://www.facebook.com/community/whats-new/facebook-group-badges/]
    9. Wikipedia, 2020. KakaoTalk [https://en.wikipedia.org/wiki/KakaoTalk]
    10. Google Maps, 2020. Daegu location [https://www.google.com/maps/place/Daegu,+South+Korea/@35.8474798,128.5644944,8.66z/data=!4m5!3m4!1s0x3565e3b8b2efadd5:0xba92e029a0382e30!8m2!3d35.8714354!4d128.601445]
    11. Daegu Tourist Information, Daegu Subway Line Map [https://tour.daegu.go.kr/eng/contents.do?IDX=131&seIDX=129&grIDX=89]
    12. Wikipedia, 2020. POSCO [https://en.wikipedia.org/wiki/POSCO]

    References in Korean
    1. Onestep company & Naver, 2019, Ranking of online advertising agencies. Ranking of online advertising agencies in Korea [https://blog.naver.com/onestepco/221704645994]
    2. Intertrend, 2018. Ranking of portal sites in Korea [https://m.blog.naver.com/PostView.nhn?blogId=osb7642&logNo=221443068760&proxyReferer=https:%2F%2Fwww.google.com%2F]
    3. Soomgo, 2020. Average expected influencer marketing price [https://soomgo.com/prices/%EC%9D%B8%ED%94%8C%EB%A3%A8%EC%96%B8%EC%84%9C-%EB%A7%88%EC%BC%80%ED%8C%85]
    4. KOSIS, 2018. Average monthly income of sole proprietors in 2018 [http://kosis.kr/statHtml/s]
    5. Minsoo Kim & WiseApp, 30s lead Instragram, Nocut News, 2018, Hours of usage of SNS [https://www.nocutnews.co.kr/news/5164643]
    6. MOBIINSIDE, Age-spesific SNS preference, 2018. Age-specific SNS preference [https://www.mobiinside.co.kr/2018/06/21/press-mobidaysappape/]
    7. Yoojin Seo & Byeongjun Lee, Why is Korean Engel’s law high?, Joongang Ilbo, 2019, Engel’s law by country [https://www.senior6040.com/post/2019/02/04/%EA%B0%9C%EB%8F%84%EA%B5%AD%EC%84%9C-%EB%86%92%EB%8B%A4%EB%8A%94-%EC%97%A5%EA%B2%94%EC%A7%80%EC%88%98%EC%9D%98-%EC%97%AD%EC%8A%B5-%EB%8F%84%EB%8C%80%EC%B2%B4-%ED%95%9C%EA%B5%AD%EC%9D%B4-%EC%99%9C]
    8. Jongil Kim & Hyundai Economic Institute, Why do Koreans drink more than 350 cups of coffee annually?, Sisajornal , 2020, Annual coffee consumption in cups [https://www.sisajournal.com/news/articleView.html?idxno=194823]
    9. Wikipedia, 2020. Last 5 Assembly Election results in Daegu [https://ko.wikipedia.org/wiki/%EB%8C%80%ED%95%9C%EB%AF%BC%EA%B5%AD_%EC%A0%9C17%EB%8C%80_%EA%B5%AD%ED%9A%8C%EC%9D%98%EC%9B%90_%EC%84%A0%EA%B1%B0_%EB%8C%80%EA%B5%AC%EA%B4%91%EC%97%AD%EC%8B%9C]
    10. Kim Jeongeun’s Instagram, 2020. Examples of advertising pictures [https://www.instagram.com/hallo_jeongeun/]
    11. Naver Internal Data, 2020, Naver Band description
    12. Dr. Agnes Yun, Evolution of media network, PRESSBOOKS, 2014. Early and mature online community model [https://organicmedia.pressbooks.com/chapter/evolution-of-media-network/]
    13. KOSIS, Population data, 2020, Local population in 2020 [http://kosis.kr/statHtml/statHtml.do?orgId=101&tblId=DT_1B040A3&checkFlag=N]
    14. Jaesik Gil, Samsung Pay occupies the offline payment market, etnews, 2019. Fintech payment usage rate and satisfaction level in 2019 [https://www.etnews.com/20191014000132]
    15. Hyunjoo Lee, No fee in using Samsung Pay, Asia Economy, 2018. The reason why there is no fee in using Samsung Pay [https://www.asiae.co.kr/article/2015030610525064511]
    16. Byungjoon Jo, 12 million tourists visiting Gyeongju, where are they?, 2017, How to measure the number of visitors in Gyeongju [http://m.srbsm.co.kr/view.php?idx=26932]
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    107933041
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107933041
    資料類型: thesis
    DOI: 10.6814/NCCU202001134
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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