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    题名: 旅遊元件一站購足
    One Stop Shop for Travel needs
    作者: 黃千豪
    Huang, Jerry
    贡献者: 吳文傑
    Wu, Jack
    黃千豪
    Huang, Jerry
    关键词: 旅遊
    觀光局
    線上旅行社
    諮詢
    Traveling
    Tourism Bureau
    online travel agencies
    consultation
    日期: 2020
    上传时间: 2020-08-03 17:45:33 (UTC+8)
    摘要: Traveling and sharing around the world has become a lifestyle nowadays. Consumers look for information online for places to discover and relax. However, there is too much information and too many vendors online. We often see consumers book their travel products through foreign online travel agencies and have trouble with no one could help, plus there is a foreign transaction fee charged with their credit card. These online travel agencies are not governed by the Tourism Bureau of Taiwan, even the government can do nothing. In order to have peace of mind, consumers will have to do a lot of research and book travel products through different sites because there is no consultation available.

    We, Cozy Travel, are here to help. We offer consultation and we are based in Taiwan. Before the trip, we are able to provide recommendations to consumers. For consumers who worry about fraud and transaction fees, we take both cash and credit card. There is also emergency assistance when there are natural disasters, we will find a way home for our customers to come home. Consumers only have to visit our website or contact us, and we will assist them to plan their trips. This is the shop for all their travel needs.
    參考文獻: Tourism Bureau, Republic of China (Taiwan). (2018). Taiwan`s Outbound Tourism Market.


    Shelley Shan / Staff reporter. (2019). Low-cost airlines boost visitor numbers by 16%.
    https://www.taipeitimes.com/News/taiwan/archives/2019/08/22/2003720933

    The Central News Agency. (2019). 2018台灣廉航旅客破千萬人次 6年成長10倍.
    https://www.cna.com.tw/news/firstnews/201904040067.aspx

    陳緒平. (2017). 自助旅遊的風潮 廉價航空的崛起.
    https://www.eolembrain.com.tw/Latest_View.aspx?SelectID=452

    Tourism Bureau, Republic of China (Taiwan). (2020). 中華民國108年觀光統計年報.
    https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=b9822147-fd02-4dda-a283-281c0d2321eb&type=4&no=1

    The Nielsen Company. (2015). GLOBAL TRUST IN ADVERTISING.
    https://www.nielsen.com/eu/en/insights/report/2015/global-trust-in-advertising-2015/

    Hinsch, A. (2017). How to Create a Partnership Marketing Plan that Drives Growth.
    https://www.business2community.com/marketing/create-partnership-marketing-plan-drives-growth-01799916

    Vado. (2019). The rise of experiential travel: How is the industry adapting?
    https://medium.com/vadoapp/the-rise-of-experiential-travel-how-is-the-industry-adapting-6c625519fb07

    Taylor, P. (2018). Big Data Mining Previews 2019`s Hottest Vacation Trends and the Future of Online Travel.
    https://www.forbes.com/sites/petertaylor/2018/12/02/big-data-mining-previews-2019s-hottest-vacation-trends-and-the-future-of-online-travel/amp/

    McKinnon, M. (2019). The Most Effective vs the Most Difficult Digital Marketing Tactics.
    https://canadiansinternet.com/effective-vs-difficult-digital-marketing-tactics/

    5 Essential Strategies for Marketing to Generation Z. (2019). Retrieved from
    https://www.wordstream.com/blog/ws/2019/08/21/marketing-to-generation-z

    Tourism Bureau, Republic of China (Taiwan). (2019). “Annual Report on Tourism 2018 Taiwan, Republic of China.
    https://admin.taiwan.net.tw/upload/contentFile/auser/b/annual_2018_htm/en/01_3_Domestic-Travel.html

    雄獅旅行社 研究報告. (2019). Retrieved from
    http://www.antaiinvestment.com/blog/2019/09/14/lion-travel/

    TechOrange. (2020). ezTravel 攜手 Appier，使用 AI 平台精準推播旅遊資訊！Retrieved from
    https://buzzorange.com/techorange/2020/01/21/appier-optimize-eztravel-service/

    University of Minnesota Libraries Publishing. In Principles of Marketing. Retrieved from
    https://open.lib.umn.edu/principlesmarketing/chapter/15-3-pricing-strategies/

    JR Kyushu Seven Stars
    https://www.cruisetrain-sevenstars.jp/

    JR West Twilight Express Mizukaze
    https://twilightexpress-mizukaze.jp

    JR East Shiki-Shima
    https://www.jreast.co.jp/shiki-shima/

    Four Seasons World of Adventures
    https://www.fourseasons.com/privatejet/

    Lion Travel
    https://www.liontravel.com/info/investors/financial-year-report.aspx
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    103933029
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103933029
    数据类型: thesis
    DOI: 10.6814/NCCU202001080
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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