政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/130980

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/130980

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政大典藏 > College of Commerce > Department of MIS > Theses > Item 140.119/130980

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/130980

Title:	行動銀行應用程式之服務品質與應用程式品質對於持續使用意願之影響 The Impact of Service Quality and Application Quality on the Continuance Intention of Mobile Bank Application
Authors:	范鈺鑫 Fan, Yu-Hsin
Contributors:	張欣綠 Chang, Hsin-Lu 范鈺鑫 Fan, Yu-Hsin
Keywords:	行動銀行應用程式推敲可能性模型服務品質應用程式品質持續使用意願 Mobile bank applications Elaboration likelihood model Service quality App quality Continuance intention
Date:	2020
Issue Date:	2020-08-03 17:36:13 (UTC+8)
Abstract:	With the progress of technology, people have become accustomed to accessing in-formation or completing daily tasks on their smartphone applications to save time and avoid troubles. Therefore, banks have launched their mobile bank applications to pro-vide various financial services, such as transferring money, purchasing foreign currencies or funds and so on. However, many smartphone users download far more applications than they actually use. Additionally, as more and more competing banks launch similar applications, the switching cost becomes lower. Thus, how to make users will-ing to continue using mobile bank applications is a very critical topic for banks. In this study, we cooperate with First Bank, a top-ten bank in Taiwan, to examine factors that can persuade users to continue to use the mobile bank applications. We recruit its account users to test its newly launched application, iLEO. We classify the qualities of mobile bank applications into two kinds: service quality and app quality. Developed upon the elaboration likelihood model, we attempt to find out which quality-related cues are effective in persuading users to use iLEO continuously when considering individual differences, including self-efficacy and user involvement. The results are expected to help First Bank understand what cues are effective to persuade different users to use iLEO continuously and assist banks in planning different marketing events for different users.
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Description:	碩士國立政治大學資訊管理學系 107356023
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0107356023
Data Type:	thesis
DOI:	10.6814/NCCU202001006
Appears in Collections:	[Department of MIS] Theses

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