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| Title: | 中小型網路零售商之發展及其影響因素
The Development of E-tailing SMEs and Influencing Factors |
| Authors: | 楊昇翰
Yang, Sheng-Han |
| Contributors: | 黃思明
Hwang, Syming
楊昇翰
Yang, Sheng-Han |
| Keywords: | 電子商務零售
階段模型
組織複雜度
供應鏈四流
中小企業策略
E-tailing
Stage model
Organizational complexity
Four flows of supply chain
Business strategies of SMEs |
| Date: | 2020 |
| Issue Date: | 2020-08-03 17:13:40 (UTC+8) |
| Abstract: | 隨著時代的演變，企業在發展電子商務零售的過程，與過去企業內部應用資訊技術之發展有所不同。本研究探究中小企業從事電子商務零售時的發展歷程，透過分析10家從事電子商務零售之中小企業，深入瞭解個案企業在不同時期時的作法，提出在當代中小企業發展電子商務零售時的階段模型。
中小企業從事電子商務零售時，會按照四個階段發展，依順序分別為「展示」、「交易」、「電子商務整合」及「企業電子化整合」階段；且在不同的階段中，企業會因為與電子商務零售有關的營運因素，發生與電子商務零售有關的「組織複雜度」的變化，分別為「商品類型的多寡」、「使用的電子商務通路的多寡」與「使用電子商務工具的多寡」，會在簡單與複雜之間移動。
中小企業在發展電子商務零售的階段歷程，不必要從第一個階段進入電子商務零售事業，亦可從其他的階段開始，或是跨階段發展。企業位在不同的發展階段時，組織的複雜度也會因為企業營運上的變化，而有所改變。
過去多數有關電子商務研究，大都採用橫斷面研究的方式，而本研究，實際整理中小企業開始從事電子商務零售發展歷程與軌跡，並且加以歸納成為本研究所提出之階段模型，填補中小企業在發展電子商務零售相關研究上的缺口。
本研究的階段模型可實際應用企業實務中，能夠來檢視中小企業在從事電子商務零售時，當前所在的階段以及未來可進入的階段，以輔助企業的策略規劃與經營之決策。
The process of developing e-tailing has been quite different from that of developing applied information technology within the company over time. This study explores the development process of SMEs engaged in e-tailing. By analyzing the practices of 10 SMEs engaged in e-tailing, we have a better understanding about the companies and their practices in different periods of time, and then propose a stage model for the SMEs developing e- tailing nowadays.
SMEs develop their e-tailing in the order of these four stages - "reveal", "transaction", "ecommerce integration" and "e-business integration". In different stages, companies may undergo changes in the "organizational complexity" that relates to e-tailing due to operational factors regarding e-tailing. The above-mentioned changes include "commodity variety", " adequate e-commerce channels" and "the use of e-commerce tools”, moving between simplicity and complexity.
During the development of e-tailing, SMEs do not necessarily begin with the first stage when they are about to initiate the e-tailing business. SMEs can start their e-tailing business from any of the stages or develop across stages. The organizational complexity may differ along with the fluctuation of business operation at different stages.
Previous research on e-commerce were mostly conducted in the way of cross-sectional study. This study summarizes the history and trajectory of the development in SMEs who engage in e-tailing, and induces a stage model to fill the research gap for the development of e-tailing in SMEs.
The stage model proposed by this study can be applied in business practices. It can be used to examine the status quo and the next stage for SMEs engaged in e-tailing, assisting them on strategic planning and business decision-making. |
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| Description: | 博士
國立政治大學
企業管理學系
101355504 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0101355504 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000728 |
| Appears in Collections: | [企業管理學系] 學位論文
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