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    題名: 企劃書：台北道地的越南餐廳
    Business Plan for an Authentic Vietnamese Restaurant in Taipei
    作者: 何綺梅
    Mai, Ha Nhat Chi
    貢獻者: 張大為
    Chang, David
    何綺梅
    Ha Nhat Chi Mai
    關鍵詞: 越南
    越南食物
    料理
    餐廳
    傳統越南
    道地美食
    企業社會責任
    Vietnam
    Vietnamese food
    Cuisine
    Restaurant
    Traditional Vietnam
    Authentic Culinary
    CSR
    日期: 2020
    上傳時間: 2020-07-01 13:47:36 (UTC+8)
    摘要: Being designed and planned by an IMBA student who have a great interest in cooking and food culture, this Business Plan for a Vietnamese Restaurant in Taipei was made with the desire of promoting the beauty and traditional values of Vietnamese gourmet to the consumers in Taipei, a modern city of different cultures and economic hubs.
    For more details, the restaurant is expected to provide not only traditional food and drinks, which make Vietnamese cuisine become famous to foreign friends, but also the cooking courses provided to the young people in Taiwan, who have never had a chance to start their interests in cooking. Besides, the restaurant will prioritize the employment of Vietnamese staff to ensure the purest Vietnamese service to enhance the customer experience.
    The business plan is made on the basis of three-year period, emphasizing the core business values, the operational principles, the business model and, the corporate and social responsibilities being shown thorough the business performance.
    參考文獻: References in English

    1 Andrews, A.J. (original author) & Jayne Thompson (reviewer). 2019. A List of Expenses for Starting a Restaurant from Scratch. [https://smallbusiness.chron.com/list-expenses-starting-restaurant-scratch-4580.html]. Accessed on February 22, 2020
    2 Nguyen, A. 2017. Vietnamese migrant brides now more integrated into Taiwan life. [https://www.taiwannews.com.tw/en/news/3316084]. Accessed last time on March 11, 2020
    3 Anh Ngoc. 2018. We are not gold diggers - Vietnamese wife in Taiwan breaks stereotypes. [https://e.vnexpress.net/news/travel-life/we-are-not-gold-diggers-vietnamese-wife-in-taiwan-breaks-stereotypes-3836820.html]. Accessed last time on March 11, 2020
    4 Wolfe, A. 2019. Effective Restaurant Loyalty Programs. [https://hospitalitytech.com/effective-restaurant-loyalty-programs]. Accessed on February 01, 2020
    5 BigLittleIsland. 2019. Taiwanese Food – The Guide to Taiwan’s Food Culture & Things to Eat. [https://biglittleisland.com/taiwan-travel/taiwanese-food/]. Accessed on December 31, 2019
    6 Cutrone, C. 2012. Restaurant Owner Shows Us Exactly How Much Dishes Are Marked Up. [https://www.businessinsider.com/how-much-restaurants-mark-up-food-2012-11]. Accessed on January 15, 2020
    7 A. Pfau, C. 2017. Cultural Identity and Cuisine in Taiwan. [https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=1454&context=honorstheses]. Accessed on December January 01, 2020
    8 Century21 Global, 2020. Residential For Rent: Taiwan Taipei City Songshan Dist. [https://www.century21global.com/for-rent-residential/Taiwan/Taipei-City/songshan-Dist.?sort=priceDesc]. Accessed on February 22, 2020
    9 Mceneaney, C. 2017. What the Locals Eat: A Typical Day`s Diet in Taiwan. [https://theculturetrip.com/asia/taiwan/articles/what-the-locals-eat-a-typical-days-diet-in-taiwan/]. Accessed on December 31, 2019
    10 Clutch, 2020. Top Branding Agencies in Taiwan. [https://clutch.co/tw/agencies/branding]. Accessed on February 10, 2020
    11 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Prices Statistics Monthly. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 2019
    12 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Report on the Survey of Family Income and Expenditure in Taipei. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 2021
    13 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Short Report on Important Statistics of Taipei City. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 26, 2019
    14 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Taipei City Statistical Yearbook. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 2022
    15 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Taipei City Urban Competitiveness Indicators System. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 2020
    16 Expatistan, 2020. Cost of living in Taipei, Taiwan. [https://www.expatistan.com/cost-of-living/taipei]. Accessed on January 15, 2020
    17 Export Enterprises SA, 2020. Advertising and marketing in Taiwan. [https://www.nordeatrade.com/en/explore-new-market/taiwan/marketing]. Accessed on February 05, 2020
    18 Find Price, 2020. Find Price. [https://www.findprice.com.tw/g/Tatung%20TR-380HRLW-SS%2BTR-270HFR-SS]. Accessed on February 15, 2020
    19 Focus Taiwan, 2017. Taiwan ranks 4th in dining-out spending in Asia Pacific: survey. [https://focustaiwan.tw/business/201708120010]. Accessed on April 10, 2020
    20 GlobalPrice. Info, 2020. Prices in Taiwan (Taipei) of cafes and restaurants. [https://www.globalprice.info/en/?p=taiwan/taipei-restaurant-prices#0]. Accessed on February 28, 2020
    21 IEIT, 2020. Incubator & Accelerator. [https://start-up.sme.gov.tw/ia]. Accessed on Februrary 28, 2020
    22 Ilha Formosa, 2016. Do Taiwanese people feel Chinese. [https://ilhaformosaaltomtaiwan.wordpress.com/2016/12/23/do-taiwanese-people-feel-chinese/]. Accessed on December 31, 2019
    23 Info Cubic, 2019. Taiwanese Influencer Marketing 2019. [https://www.infocubic.co.jp/en/blog/taiwan/taiwanese-influencer-marketing-2019/]. Accessed on February 10, 2020
    24 Noyes, J. 2018. These Psychological Menu Tricks Keep Customers Coming Back to Your Restaurant. [https://upserve.com/restaurant-insider/psychological-menu-tricks-keep-customers-coming-back-restaurant/]. Accessed on January 15, 2020
    25 Ken Research Private Limited, 2019. Taiwan Online Advertising Market Would be Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research. [https://www.prnewswire.com/in/news-releases/taiwan-online-advertising-market-would-be-driven-by-continued-growth-in-the-number-of-social-media-users-and-increasing-penetration-of-smartphones-ken-research-844930457.html]. Accessed on February 06, 2020
    26 Numbeo, 2020. Cost of Living in Taipei. [https://www.numbeo.com/cost-of-living/in/Taipei]. Accessed on January 15, 2020
    27 Numbeo, 2020. Food prices in Taipei. [https://www.numbeo.com/food-prices/in/Taipei]. Accessed on January 15, 2020
    28 Melina, R. 2011. Why Do Most Prices End in.99?. [https://www.livescience.com/33045-why-do-most-prices-end-in-99-cents-.html]. Accessed on January 15, 2020
    29 Saigoneer, 2020. Vietnamese Ranks 13th Among World`s Most Favorite Cuisines, Survey Says. [https://saigoneer.com/saigon-food-culture/15966-vietnamese-ranks-13th-among-world-s-most-favorite-cuisines,-survey-says]. Accessed on December 31, 2019
    30 Kuta, S. 2019. This Is How Much Restaurants Mark Up The Price Of Your Food. [https://www.dontwasteyourmoney.com/restaurants-mark-up-price-food/]. Accessed on February 01, 2020
    31 Shoes For Crews Europe, 2018. The Slowest Restaurant Days Of The Year And How To Turn Them Around. [https://blog.sfceurope.com/the-slowest-restaurant-days-of-the-year-how-to-turn-them-around]. Accessed on January 16, 2020
    32 Small and Medium Enterprise Administration (SMEA) of the Ministry of Economic Affairs, 2018. Policy pushing of the government to the project. [https://incubator.moeasmea.gov.tw/en/about-us-en/policy-en.html]. Accessed on February 28, 2020
    33 Sortlist, 2020. Best Advertising Agencies in Taiwan. [https://www.sortlist.com/advertising/taiwan-tw]. Accessed on Februrary 08, 2020
    34 Spacious, 2020. Listing of business premises for rent in Songshan. [https://www.spacious.tw/en/commercial/taipei/for-rent?disable_last_save_search_notice=true&hide_listing_search_questions=true]. Accessed on February 22, 2020
    35 Resendes, S. 2019. 5 Tips and Tricks for Successful Restaurant Loyalty Programs. [https://upserve.com/restaurant-insider/restaurant-loyalty-programs/]. Accessed on February 01, 2020
    36 Taipei City Government, 2016. Demographic Overview. [https://english.gov.taipei/cp.aspx?n=C619997124A6D293]. Accessed on January 01, 2020
    37 Taiwan Aujourd’hui, 2010. Taiwanese cuisine reflects nation`s historical odyssey. [https://taiwantoday.tw/news.php?unit=18%2C23%2C45%2C18&post=24443]. Accessed on December 31, 2019
    38 Teleport, 2020. Salaries in Taipei, Taiwan. [https://teleport.org/cities/taipei/salaries/]. Accessed last time on March 02, 2020
    39 Heberlein, T. 2018. Taiwan Food Waste – Right Resource, Wrong Approach. [https://topics.amcham.com.tw/2018/10/taiwan-food-waste-right-resource-wrong-approach/]. Accessed on February 29, 2020
    40 Tofupedia, 2015. Types of tofu. [http://www.tofupedia.com/en/tofu-bereiden/soorten-tofu/]. Accessed on February 12, 2020
    41 Trip Advisor, 2020. Mu Viet Vietnamese Restaurant - Taipei Roosevelt. [https://www.tripadvisor.com.vn/Restaurant_Review-g13811269-d15349383-Reviews-Mu_Viet_Vietnamese_Restaurant_Taipei_Roosevelt-Da_an_Taipei.html]. Accessed on January 16, 2020
    42 Valencia Higuera (original author) & Elisa Shoenberger (reviewer), 2019. Seasonal Factors Affecting the Restaurant Industry. [https://smallbusiness.chron.com/seasonal-factors-affecting-restaurant-industry-31192.html]. Accessed last time on February 27, 2020
    43 Wang, C.C & Kao, E. 2018. Fewer `new immigrants` seen in Taiwan in recent years: report. [https://focustaiwan.tw/society/201807290008]. Accessed on January 01, 2020
    44 Wikipedia, 2010. Psychological pricing. [https://en.wikipedia.org/wiki/Psychological_pricing]. Accessed on January 15, 2020
    45 Wikipedia, 2019, Taiwanese Cuisine. [https://en.wikipedia.org/wiki/Taiwanese_cuisine]. Accessed on December 31, 2019
    46 Wikipedia, 2019, Taiwanese People. [https://en.wikipedia.org/wiki/Taiwanese_people]. Accessed on December 29, 2019
    47 Workforce Development Agency (WDA), 2019. Start-up Business Loans. [https://www.wda.gov.tw/en/cp.aspx?n=79E549FB543625C1]. Accessed on February 28, 2020

    References in Vietnamese

    1 Cổng thông tin đăng ký doanh nghiệp quốc gia, 2020. [https://dichvuthongtin.dkkd.gov.vn/inf/default.aspx]. Accessed on January 15, 2020
    2 CukCuk.vn, 2019. Instagram nhà hàng, chủ quán đã biết tận dụng kênh marketing này chưa?. [https://www.cukcuk.vn/tin-tuc/newsid/7211/instagram-nha-hang/]. Accessed on January 28, 2020
    3 Hướng nghiệp Á Âu, 2020. Khóa học nấu ăn chuyên nghiệp. [https://www.huongnghiepaau.com/hoc-nau-an]. Accessed on January 16, 2020
    4 Thu Trang, 2017. Thiết kế nhà hàng truyền thống phong cách Việt hiệu quả. [https://nhahangdep.vn/thiet-ke-nha-hang-truyen-thong-phong-cach-viet-hieu-qua.html]. Accessed on January 02, 2020
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    107933055
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107933055
    資料類型: thesis
    DOI: 10.6814/NCCU202000501
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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