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https://nccur.lib.nccu.edu.tw/handle/140.119/130578
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| Title: | 企劃書：台北道地的越南餐廳
Business Plan for an Authentic Vietnamese Restaurant in Taipei |
| Authors: | 何綺梅
Mai, Ha Nhat Chi |
| Contributors: | 張大為
Chang, David
何綺梅
Ha Nhat Chi Mai |
| Keywords: | 越南
越南食物
料理
餐廳
傳統越南
道地美食
企業社會責任
Vietnam
Vietnamese food
Cuisine
Restaurant
Traditional Vietnam
Authentic Culinary
CSR |
| Date: | 2020 |
| Issue Date: | 2020-07-01 13:47:36 (UTC+8) |
| Abstract: | Being designed and planned by an IMBA student who have a great interest in cooking and food culture, this Business Plan for a Vietnamese Restaurant in Taipei was made with the desire of promoting the beauty and traditional values of Vietnamese gourmet to the consumers in Taipei, a modern city of different cultures and economic hubs.
For more details, the restaurant is expected to provide not only traditional food and drinks, which make Vietnamese cuisine become famous to foreign friends, but also the cooking courses provided to the young people in Taiwan, who have never had a chance to start their interests in cooking. Besides, the restaurant will prioritize the employment of Vietnamese staff to ensure the purest Vietnamese service to enhance the customer experience.
The business plan is made on the basis of three-year period, emphasizing the core business values, the operational principles, the business model and, the corporate and social responsibilities being shown thorough the business performance. |
| Reference: | References in English
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12 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Report on the Survey of Family Income and Expenditure in Taipei. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 2021
13 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Short Report on Important Statistics of Taipei City. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 26, 2019
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22 Ilha Formosa, 2016. Do Taiwanese people feel Chinese. [https://ilhaformosaaltomtaiwan.wordpress.com/2016/12/23/do-taiwanese-people-feel-chinese/]. Accessed on December 31, 2019
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24 Noyes, J. 2018. These Psychological Menu Tricks Keep Customers Coming Back to Your Restaurant. [https://upserve.com/restaurant-insider/psychological-menu-tricks-keep-customers-coming-back-restaurant/]. Accessed on January 15, 2020
25 Ken Research Private Limited, 2019. Taiwan Online Advertising Market Would be Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research. [https://www.prnewswire.com/in/news-releases/taiwan-online-advertising-market-would-be-driven-by-continued-growth-in-the-number-of-social-media-users-and-increasing-penetration-of-smartphones-ken-research-844930457.html]. Accessed on February 06, 2020
26 Numbeo, 2020. Cost of Living in Taipei. [https://www.numbeo.com/cost-of-living/in/Taipei]. Accessed on January 15, 2020
27 Numbeo, 2020. Food prices in Taipei. [https://www.numbeo.com/food-prices/in/Taipei]. Accessed on January 15, 2020
28 Melina, R. 2011. Why Do Most Prices End in.99?. [https://www.livescience.com/33045-why-do-most-prices-end-in-99-cents-.html]. Accessed on January 15, 2020
29 Saigoneer, 2020. Vietnamese Ranks 13th Among World`s Most Favorite Cuisines, Survey Says. [https://saigoneer.com/saigon-food-culture/15966-vietnamese-ranks-13th-among-world-s-most-favorite-cuisines,-survey-says]. Accessed on December 31, 2019
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31 Shoes For Crews Europe, 2018. The Slowest Restaurant Days Of The Year And How To Turn Them Around. [https://blog.sfceurope.com/the-slowest-restaurant-days-of-the-year-how-to-turn-them-around]. Accessed on January 16, 2020
32 Small and Medium Enterprise Administration (SMEA) of the Ministry of Economic Affairs, 2018. Policy pushing of the government to the project. [https://incubator.moeasmea.gov.tw/en/about-us-en/policy-en.html]. Accessed on February 28, 2020
33 Sortlist, 2020. Best Advertising Agencies in Taiwan. [https://www.sortlist.com/advertising/taiwan-tw]. Accessed on Februrary 08, 2020
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35 Resendes, S. 2019. 5 Tips and Tricks for Successful Restaurant Loyalty Programs. [https://upserve.com/restaurant-insider/restaurant-loyalty-programs/]. Accessed on February 01, 2020
36 Taipei City Government, 2016. Demographic Overview. [https://english.gov.taipei/cp.aspx?n=C619997124A6D293]. Accessed on January 01, 2020
37 Taiwan Aujourd’hui, 2010. Taiwanese cuisine reflects nation`s historical odyssey. [https://taiwantoday.tw/news.php?unit=18%2C23%2C45%2C18&post=24443]. Accessed on December 31, 2019
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39 Heberlein, T. 2018. Taiwan Food Waste – Right Resource, Wrong Approach. [https://topics.amcham.com.tw/2018/10/taiwan-food-waste-right-resource-wrong-approach/]. Accessed on February 29, 2020
40 Tofupedia, 2015. Types of tofu. [http://www.tofupedia.com/en/tofu-bereiden/soorten-tofu/]. Accessed on February 12, 2020
41 Trip Advisor, 2020. Mu Viet Vietnamese Restaurant - Taipei Roosevelt. [https://www.tripadvisor.com.vn/Restaurant_Review-g13811269-d15349383-Reviews-Mu_Viet_Vietnamese_Restaurant_Taipei_Roosevelt-Da_an_Taipei.html]. Accessed on January 16, 2020
42 Valencia Higuera (original author) & Elisa Shoenberger (reviewer), 2019. Seasonal Factors Affecting the Restaurant Industry. [https://smallbusiness.chron.com/seasonal-factors-affecting-restaurant-industry-31192.html]. Accessed last time on February 27, 2020
43 Wang, C.C & Kao, E. 2018. Fewer `new immigrants` seen in Taiwan in recent years: report. [https://focustaiwan.tw/society/201807290008]. Accessed on January 01, 2020
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References in Vietnamese
1 Cổng thông tin đăng ký doanh nghiệp quốc gia, 2020. [https://dichvuthongtin.dkkd.gov.vn/inf/default.aspx]. Accessed on January 15, 2020
2 CukCuk.vn, 2019. Instagram nhà hàng, chủ quán đã biết tận dụng kênh marketing này chưa?. [https://www.cukcuk.vn/tin-tuc/newsid/7211/instagram-nha-hang/]. Accessed on January 28, 2020
3 Hướng nghiệp Á Âu, 2020. Khóa học nấu ăn chuyên nghiệp. [https://www.huongnghiepaau.com/hoc-nau-an]. Accessed on January 16, 2020
4 Thu Trang, 2017. Thiết kế nhà hàng truyền thống phong cách Việt hiệu quả. [https://nhahangdep.vn/thiet-ke-nha-hang-truyen-thong-phong-cach-viet-hieu-qua.html]. Accessed on January 02, 2020 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933055 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107933055 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000501 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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| 305501.pdf | | 2258Kb | Adobe PDF2 | 107 | View/Open |
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