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https://nccur.lib.nccu.edu.tw/handle/140.119/130572
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| Title: | 台灣中小型企業溝通效益分析
Benefit of Corporate Communication for SMEs in Taiwan |
| Authors: | 林雅蔚
Lin, Belle |
| Contributors: | 尚孝純
Shang, Shari
林雅蔚
Lin, Belle |
| Keywords: | 中小企業
溝通
優點
學科
SMEs
communication
advantages
discipline |
| Date: | 2020 |
| Issue Date: | 2020-07-01 13:46:28 (UTC+8) |
| Abstract: | Small and Medium Enterprises (SMEs) make up the vast majority of businesses in most countries. Corporate communication is one of the functions that has not been well examined in small and medium enterprises. In order to gain a deeper understanding of corporate communication in small and medium enterprises this study reviewed literature of corporate communication and analyzed corporate communication operations in selected cases. The objective is to learn the advantages, challenges, and actual practice of corporate communication in small and medium enterprises in Taiwan.
Based on cross-case analysis, the study results show that the advantages of corporate communication are enhanced branding, increased customer base, positive society acceptance, and improved recruitment. It is important to note that corporate communication is a management discipline rather than technical proficiency. In real practice, corporate communication tends to be neglected in daily operations due to difficulties in measuring the return on investment. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
106933005 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0106933005 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000546 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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Files in This Item:
| File |
Description |
Size | Format | |
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| 300501.pdf | | 915Kb | Adobe PDF2 | 101 | View/Open |
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