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| Title: | 台灣中小貿易商的成長與轉型-以C公司為例
Growth and Transformation of Taiwanese Small-Medium Trading Companies – A Case Study on Company C |
| Authors: | 洪子為
Hung, Tzu-Wei |
| Contributors: | 譚丹琪
Tan, Dan-Chi
洪子為
Hung, Tzu-Wei |
| Keywords: | 轉型
動態能力
去中間化
貿易商 |
| Date: | 2019 |
| Issue Date: | 2020-06-02 11:10:31 (UTC+8) |
| Abstract: | 隨著網路與科技的發展，資訊流通容易，去中間化為台灣貿易產業帶來衝擊，使原有產業鍊改變。同時，大陸與東南亞的製造業崛起，加入市場競爭，使貿易商的處境更是進退維谷。本文以台灣貿易商Ｃ公司為研究對象，以深度訪談法的質性分析，來探討Ｃ公司的成長歷程，並深究動態能力的發展與中間商價值再創造，是否能因應環境變遷與去中間化的威脅。透過檢驗Ｃ公司的成長與轉型得出，在產業結構變遷下，Ｃ公司利用其核心能力，展現與重組現有資源，積極推動轉型的持續成長機會。
The purpose of this study is to investigate the growth of a company in the changing environment. As the technology of the Internet and communication advances, disintermediation has made a significant impact on the Taiwanese trading industry. Meanwhile, the rising of China and the Southeast Asia manufacturing industry has made the business market increasingly competitive and challenging. In the thesis, I focus on the development of dynamic capabilities of a trading company in terms of reshaping its values as an intermediary in facing the threat from disintermediation. Through in-depth company interviews, I demonstrate the process of the growth and transformation of a company through restructuring its resources when facing industrial changes. |
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| Description: | 碩士
國立政治大學
國際經營與貿易學系
106351036 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0106351036 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000452 |
| Appears in Collections: | [國際經營與貿易學系 ] 學位論文
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