政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/129547

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113656/144643 (79%)
Visitors : 51721131 Online Users : 636

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Commerce > Department of MIS > Periodical Articles > Item 140.119/129547

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/129547

Title:	An empirical study on effects of electronic word-of-mouth and Internet risk avoidance on purchase intention: from the perspective of big data
Authors:	裘錦天 Chyou, Jiin-Tian Tsai, Sang-Bing Yuan, Yu-Hsi Tsao, Sheng-Hao
Contributors:	資管系
Date:	2019-08
Issue Date:	2020-04-28 13:52:32 (UTC+8)
Abstract:	This study investigated the influence of the usefulness of E-word-of-mouth (eWOM) and Internet risk avoidance on consumers’ purchase intention. In particular, because consumers typically exhibit gender difference in their purchase intentions, this study adopted a quasi-experimental design and developed four situational questionnaires on gender difference. The objective of this study was to understand the influence of related factors on consumers’ hotel reservation intention. A total of 512 effective data were collected via online questionnaires. The results showed that eWOM and Internet risk avoidance were significantly and positively correlated with consumers’ purchase intention, and eWOM had higher predictive power than Internet risk avoidance did. The results reveal that both male and female respondents emphasized hotel facilities, and their purchase intention was positively influenced by related positive comments. However, female respondents paid more attention to hotel service quality than male respondents did.
Relation:	Soft Computing, 24, 10-28
Data Type:	article
Appears in Collections:	[Department of MIS] Periodical Articles

Files in This Item:

File	Description	Size	Format
183.pdf		575Kb	Adobe PDF2	283	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...