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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/129125


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    題名: The reasons why elderly mobile users adopt ubiquitous mobile social service
    作者: 林湘霖
    Lin, Shiang-Lin
    Yang*, Heng-Li
    貢獻者: 資管博六
    關鍵詞: Elderly mobile users;Ubiquitous mobile social service;Uses and gratification theory;Media richness theory;Perceived interactive richness;Apps self-efficacy;Inertia
    日期: 2019-04
    上傳時間: 2020-03-06 10:51:32 (UTC+8)
    摘要: Ubiquitous mobile social service allows users to interact and communicate with others at any time and place, which is different from the mobile social service in the past. It has become the mobile service most widely used by consumers since various mobile applications (abbreviated as “apps”) were introduced into the market. Recently, the number of elderly users of ubiquitous mobile social service aged over 60 has largely increased. However, the needs and the adoption motivations of the elderly people for this service seemed to have been neglected in the development of mobile devices or services, even in the academic research. For the purpose of understanding what factors make the elderly mobile users willing to adopt ubiquitous mobile social service, this study conducted an empirical research the integrating uses and gratification theory and the media richness theory. Totally, 226 effective questionnaires were obtained, among these questionnaires, there are 193 samples over the age of 60. The analysis results indicated that social, enjoyment and fashion motivations have influences on elderly mobile users` adoption of ubiquitous mobile social service. Furthermore, users` perceived interactive richness and apps self-efficacy also have strong influences on elderly mobile users` adoption of the service. However, the required high expenses make the elderly mobile users keep using their habitual ways to socialize with others, and therefore have a negative influence on elderly mobile users` intention to adopt ubiquitous mobile social service.
    關聯: Computers in Human Behavior, Vol.93, pp.62-75
    資料類型: article
    DOI 連結: https://doi.org/10.1016/j.chb.2018.12.005
    DOI: 10.1016/j.chb.2018.12.005
    顯示於類別:[資訊管理學系] 期刊論文

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