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    題名: 隱形科技的創新研究與應用
    N/A
    作者: 吳云羨
    Wu, Yun-Hsien
    貢獻者: 韓志翔
    吳云羨
    Wu, Yun-Hsien
    關鍵詞: 夕陽產業
    跨領域
    市場趨勢
    量子科技
    跨領域轉型
    邊陲市場
    產學合作
    BioTech
    日期: 2019
    上傳時間: 2020-03-02 11:04:43 (UTC+8)
    摘要: 台灣中小企業多為家族企業,是台灣經濟的重要支柱。許多中小企業適逢台灣經濟時代創立,並且以代工模式為主要營運方向。隨著時代的更替,支撐台灣經濟奇蹟的中小企業,逐漸面臨市場萎縮,並且後繼無人的困境。因此,近年來許多傳統產業的中小企業,也被戲稱為「夕陽產業」。若需要擺脫夕陽產業之名,則必須改變本身的營運,持續符合不同時代的市場的趨勢,即跨領域經營。在跨領域的轉變中,企業可以妥善運用自身掌握的資源基礎,開創新事業或轉投資。
    本研究將會探討傳統產業的塑造製造商,如何利用自身優勢跨領域到量子科技產業,並且在傳統產業營運與新事業營運中,持續獲利。其中,研究者發現企業必須善用資源基礎與外部協作資源,才能夠在既有的利基市場中,開始新的利基市場。此外,在企業在跨領域轉型中必須尊重專業,透過與權威機構直接進行產學合作,才能夠迅速掌握技術。尤其,在跨領域轉型時,企業可以選擇開創邊陲市場,而不是直接與主流市場競爭。
    參考文獻: 參考資料
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    網絡部分
    1. 了解使用者需求的利器,網絡連結:
    https://designtongue.me/了解使用者需求的利器-同情心地圖/
    2. 換位思考,網絡連結:https://www.managertoday.com.tw/articles/view/51658
    3. 透過同理心地圖了解顧客的痛點,網絡連結:https://blog.dcplus.com.tw/marketingknowledge/user_experience_interface/125121
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    106932049
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0106932049
    資料類型: thesis
    DOI: 10.6814/NCCU202000148
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

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