Reference: | 參考資料 Chesbrough, H. W. (2003). Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press. Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation`s technology spin‐off companies. Industrial and corporate change, 11(3), 529-555. Hunger, J.D. & Wheelen, T.L. (2003). "Essentials of Strategic Management". New Jersey: Pearson Education Inc. Mahadevan, B. (2004). A framework for business model innovation. In IMRC Conference, Bangalore (pp. 16-18). Mahadevan, B. (2000). Business models for Internet-based e-commerce: An anatomy. California management review, 42(4), 55-69. McCarthy, E. J. (1960). Basic marketing: a managerial approach. Homewood, IL: Richard D. Irwin. Inc., 1979McCarthyBasic Marketing: A Managerial Approach1979. McCarthy E. Jerome(1975) . "Basic Marketing: A Managerial Approach, ,"fifth edition, Richard D. Irwin, Inc., p.37. Mitchell, D. W., & Bruckner Coles, C. (2004). Business model innovation breakthrough moves. Journal of business strategy, 25(1), 16-26. O’Reilly T (2006). Web 2.0 compact definition: trying again. O’Reily Radar. http://radar.oreilly.com/archives/2006/12/web_20_compact.htm Osterwalder, A. (2004). The business model ontology a proposition in a design science approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales). Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1. Porter, M. (1979). E.(1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 137-145. Porter, M. E. (1980). Industry structure and competitive strategy: Keys to profitability. Financial analysts journal, 36(4), 30-41. Schweizer, L. (2005). Concept and evolution of business models. Journal of General Management, 31(2), 37-56. Slywotzky, A. J. (1997). Value migration: How to think several moves ahead of the competition. Long Range Planning, 2(30), 314. Solis, B. (2010).Engage: The complete guide for brands and businesses to build, cultivate, and measure success in the new web. John Wiley & Sons. Stewart, D. W., & Zhao, Q. (2000). Internet marketing, business models, and public policy. Journal of public policy & marketing, 19(2), 287-296. Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic management journal, 18(7), 509-533. Telenti, A., Torres, V. E., Gross Jr, J. B., Van Scoy, R. E., Brown, M. L., & Hattery, R. R. (1990). Hepatic cyst infection in autosomal dominant polycystic kidney disease. In Mayo Clinic Proceedings (Vol. 65, No. 7, pp. 933-942). Elsevier. Timmers, P. (1998). Business models for electronic markets. Electronic markets, 8(2), 3-8.
網絡部分 1. 了解使用者需求的利器,網絡連結: https://designtongue.me/了解使用者需求的利器-同情心地圖/ 2. 換位思考,網絡連結:https://www.managertoday.com.tw/articles/view/51658 3. 透過同理心地圖了解顧客的痛點,網絡連結:https://blog.dcplus.com.tw/marketingknowledge/user_experience_interface/125121 |