| Reference: | 中文書刊與研究
1.司徒達賢(1997)，策略管理，遠流出版公司，台北，二版八刷。
2.麥可.波特(Michael E. Porter)(1996)，策略是什麼(What Is Strategy?) 哈佛商業評論全球繁體中文版，March 2007。
3.歐用生(1995)，質的研究，師大書苑，台北
西文書刊與研究
1.Ansoff, H. I.(1957), “Strategies for diversification. Harvard Business Review,” Vol. 35, No. 5, pp.113-124.
2.Bartlett, C.A.(1986), Managing and Building the Trasnational: the New Oganizational Challenge, in Porter, M.E.(ed.), Competition in Global Industries, Boston: Harvard Business School Press, pp. 367-401.
3.Bartlett, C.A., and Ghoshal, S.(1986), “Tap Your Subsidiaries for Global Reach,” Harvard Business Review, 64(6), Nov.-Dec., pp.87-94.
4.Borden, N. (1964) "The concept of the marketing mix" Journal of Advertising Research, vol 4, June, 1964, pp 2-7.
5.Bowersox, Donald J, and M.Bixby Cooper (1992), “Strategic Marketing Channel Management”, New York: McGraw-Hill.
6.Cavusgil, S.T., Yeoh, P. and Mitri, M. (1995), “Selecting foreign distributors: an expert systems approach”, Industrial Marketing Management, Vol. 24 No. 4, pp. 297-304.
7.Copeland, T. E., Weston, J. F., & Shastri, K. (2004). Financial theory and corporate policy(4th Edition). Pearson.
8.Gordon Foxall, Ronald Goldmith (1994) , “Consumer Psychology for Marketing,1/e” , Routledge” pp.147-167
9.Merritt, N.J. and Newell, S.J. (2001), “The extent and formality of sales agency evaluations of principals”, Industrial Marketing Management, Vol. 32 No. 4, PP. 317-25
10.Michael E. Porter(1996), “What Is Strategy?”, Harvard Business Review Journal, Novermber-December 1996.
11.Mudambi, S. and Aggarwal, R.(2003), “Industrial distributors: can they survive in the new economy”,Industrial Marketing Management, Vol. 32 No. 4,PP. 317-25
12.Philip Kotler (1997) , “Marketing Management : Analysis,Planning,Implementation and Control 9/e” ,Prentice Hall International, Inc., pp.171-183
13.Rangan, V.Kasturi(2006), Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Managemet, Boston, MA: Harvard Business School Press.
14.Rosenbloom, B. and R. Anderson (1985), “Channel Management and Sales Management: Some Key Interfaces,” Journal of the Academy of Science, Vol. 21, Iss. 3, pp.226-233.
15.Rosenbloom, B. (2012), Marketing Channels: A Management View, 8th ed., South-Western, Cincinnati, OH.
16.Shipley, D. and Jobber, D.(1994),”Size effects on sales management practices of small firms: a study of industrial distributors”, Journal of Personal Selling & Sales Management, Vol. 14 No. 1, pp. 31-43
17.Smith, W.R. (1956) , “Product differentiation and market segmentation as alternative marketing strategies.” ,Journal of Marketing,12,pp.3-8 |
