Reference: | 一、中文文獻 1. 林同聲 (2001) ,有線視訊寬頻網路服務需求與經營策略之研究,國 立中山大學資訊管理系碩士論文。 2. 李德章 (2002) ,燒錄機之消費行為與學生為例,國立交通大學經營 管理研究所碩士論文。 3. 劉水深 (1994) ,產品規格化與策略運用。台北:華泰書局,P10-67 二、英文文獻 1. Magretta, J. (2002) . Why Business Models Matter. Harvard Business Review, 80 (5) , 86-93. 2. Hill, C. W., & Jones, G. R. (2007) . Strategic Management: An Integrated Approach. Boston, Mass: Cengage Learning. 3. Osterwalder, A. & Pigneur, Y. (2012) . 獲利世代 Busines Model Generation (尤傳莉) 。台北:早安財經文化。 (原著於2010年出版) 4. Nicosia, F. M. (1966) . Consumer Decision Process: Marketing and Advertising Implications. Englewood Cliffs, N. J: Prentice-Hall. 5. Howard, J. A., & Sheth, J. N. (1969) . The theory of buyer behavior. New York, 63. 6. Engel, J.F., Kollat, D.T. and Blackwell, R.D. (1968) Consumer Behavior. New York: Holt, Rinehart &Winston. 7. Kotler, P. (1997) . Marketing Management: Analysis, Planning Implementation and Control, 9th ed. Prentice-Hall Inc. 8. Stanton, w. J., & Etzel, M. J. (1991) . Fundamentals of Marketing, 9th ed.,168. New York: McGraw-Hill. 9. Maslow, A. H. (1943) . A theory of human motivation. Psychological review, 50 (4) , 370. 10. Mishler, E. G. (1986) . Research Interviewing: Context and Narrative. MA, Cambridge, Harvard University. 11. Belk, R. W., Wallendorf, M., & Sherry Jr, J. F. (1989) . The sacred and the profane in consumer behavior: Theodicy on the odyssey. Journal of consumer research, 16 (1) , 1-38. 12. Ohanian, R. (1991) . The impact of celebrity spokespersons` perceived image on consumers` intention to purchase. Journal of advertising Research, 31 (1) , 46-54. 13. Ramayah, T., Yeap, J. A., & Ignatius, J. (2014) . Assessing knowledge sharing among academics: A validation of the knowledge sharing behavior scale (KSBS) . Evaluation review, 38 (2) , 160-187. 14. Atika, A., Kusumawati, A., and Iqbal, M. (2017) . The effect of electronic word of mouth, message source credibility, information quality on brand image and purchase intention. Ekuitas (Jurnal Ekonomi dan Keuangan) , 20 (1) , 94-108. 15. Baker, M. J., & Churchill Jr, G. A. (1977) . The impact of physically attractive models on advertising evaluations. Journal of Marketing research, 14 (4) , 538-555. 16. Kahle, L. R., & Homer, P. M. (1985) . Physical attractiveness of the celebrity endorser: A social adaptation perspective. Journal of consumer research, 11 (4) , 954-961. 17. Bower, A. B., & Landreth, S. (2001) . Is beauty best? Highly versus normally attractive models in advertising. Journal of advertising, 30 (1) , 1-12. 18. Belk, R. W., Wallendorf, M., & Sherry Jr, J. F. (1989). The sacred and the profane in consumer behavior: Theodicy on the odyssey. Journal of consumer research, 16(1), 1-38. 19. Roy Dholakia, R., & Sternthal, B. (1977) . Highly credible sources: Persuasive facilitators or persuasive liabilities?. Journal of Consumer Research, 3 (4) , 223-232. 三、 網路資料 1. 前瞻產業研究院(2019),2018年全球化妝品行業發展現況分析,1月18日 https://bg.qianzhan.com/report/detail/459/190118-3072f1d4.html 2. 凱度消費者指數(2017),【凱度洞察】專欄 - 決戰千禧世代,跟上最新美妝潮流,10月11日 https://www.kantarworldpanel.com/tw/news/Millennium-Beauty-Trends 3. 資策會(2018),【網購大調查系列一】日常購物頻率,網購已達45%,3月15日 https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=488 |