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| Title: | 獨立遊戲開發團隊的動態能耐
The Dynamic Capabilities of Taiwanese Indie Game Development Team |
| Authors: | 吳翰威
Wu, Han-Wei |
| Contributors: | 李仁芳
吳翰威
Wu, Han-Wei |
| Keywords: | 獨立遊戲
遊戲產業
文創產業
動態能力
基礎資源
經營策略
Indie game
Game Industry
Creative Industry
Dynamic Capability
Resource Based view
Business Strategy |
| Date: | 2019 |
| Issue Date: | 2019-09-05 17:30:54 (UTC+8) |
| Abstract: | 近年，隨著個人電腦的普及與智慧型手機的崛起，Apple Store、Google Play及Steam等遊戲數位通路平台發展蓬勃，小型獨立開發遊戲的曝光機會增多，帶動全球一波獨立遊戲的熱潮。2017年，台灣本土獨立遊戲《返校》的成功，獨立遊戲突然成為台灣媒體的新寵，但根據同年的問卷調查，有超過一半的獨立開發團隊年收入不到25萬元。可見得，績效優異的獨立遊戲團隊在台灣仍屬少數，本研究欲探討績效優異的台灣獨立遊戲團隊是如何脫穎而出，存活至今。
本研究以探索式個案研究法，探究《酷思特文創股份有限公司》及《有病制作所股份有公司》兩間個案公司的經營成長模式。採用科技管理領域中被廣泛研究的「動態能耐理論」為觀點，探討績效優異的台灣獨立遊戲開發團隊具有哪些「動態能耐」，促使團隊得以在快速變化的競爭環境中脫穎而出，創造競爭優勢。進一步探討，績效優異的台灣獨立遊戲團隊是如何在資源相對疲乏的環境中存活下來，並培養出具有競爭力的動態能耐。最後，探討績效優異的獨立遊戲開發團隊是如何持續創新，如何運用「動態能耐」與「資源」結合維持競爭優勢。
本研究發現績效優異的獨立遊戲開發團隊具有鑑賞能耐、商業開發能耐、知識管理能耐、IP經營能耐、以及專案管理所需的溝通協調與整合能耐。開發團隊以鑑賞能耐篩選提案與尋找人才，以溝通協調與整合能耐提升效率及增加回應環境的彈性，以商業開發能耐開拓市場與經營粉絲，以知識管理能耐提升品質與啟發創意，最後以IP經營能耐將遊戲的世界觀轉換成可以多角化經營的IP品牌。
本研究在實務貢獻上，建議獨立遊戲開發團隊應：第一、注重「鑑賞能耐」的培養；第二、靈活運用「委託外包」及「承接外包」的專案管理策略；第三、透過線下與線上活動培養核心粉絲。本研究在學術貢獻上，建議「鑑賞能耐」應視為一種動態能耐理論。
For the past few years, with the popularization of personal computer and smartphones, the digital distribution platform such as Apple Store, Google Play and Steam having a vigorous growth, small indie game development team getting more awareness which triggered a fad of the indie game in global. In 2017, the success of Taiwanese indie game “Detention” cause the journalist suddenly put a spotlight on indie games. However, in the light of the survey report in 2017 that over half of the indie game development team having an annual income lower than 250 thousand NT dollar. According to the survey report, we could find that successful indie game development team is still a minority in Taiwan. Therefore, this research attempts at discovering the factors that make Taiwanese indie game development team have good performance and survive to tell the tale.
This research conducts an exploratory case study on CreSpirit and Sick-Games two successful development team and its growth management model. This research aims to learn about how successful development teams survive in the rapid-varying competitive surrounding and creating competitive advantage. This research takes up the dynamic capability theory that has been widely studied in innovation management as the main theoretical base for its analytical reasoning and attempt at discovering the dynamic capabilities of good performance Taiwanese indie game development team. Furthermore, this research also aims to learn about how successful development teams survive in the resource shortage condition and generating competitive dynamic capabilities. In the end, this research aims to learn about how successful development teams conduct persistent innovation and combine dynamic capabilities and resource to sustain competitive advantage.
This research finds that good performance indie game development team possesses art judging capability, business development capability, knowledge management capability, IP management capability, and project management capability which including communicate, coordinate, and integration capability. Indie game development team utilize the art judging capability to discover proposal and skilled people, utilizing the project management capability to raise efficiency and facilitate the flexibility of responding the environment, utilizing business development capability to exploit market and fan management, utilizing knowledge management capability to improve quality and inspire creativity, and utilizing IP management capability to convert the worldview of the game into a IP brand which is possible of diversification.
From practical contributions, this research calls for an indie game development team to building up art judging capability, adapting out souring and contract manufacturing as a project management strategy, and building up fans by online and offline activities. From theoretical contributions, this research recommends taking art judging capability as a kind of dynamic capability. |
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| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
106364123 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G1063641231 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU201901164 |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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